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http://dx.doi.org/10.7583/JKGS.2015.15.1.7

The Influence of the Gamer Organizational Citizenship Behavior on Game Continuance Intention : Based on Lineage2  

Ahn, Ji-Hoon (Dept. of Game Contents, Graduate School of Film and Digital Media, Hongik University)
Publication Information
Journal of Korea Game Society / v.15, no.1, 2015 , pp. 7-16 More about this Journal
Abstract
In this study, we identify the Influence of Gamer Organizational Citizenship Behavior on Game Continuance Intention. Also, we provide insight into a way to induce altruistic and conformist behaviors based on our observations. We established a hypothesis based on Organizational Citizenship Behavior theory and verified it with 134 active gamers of Lineage 2. Our results demonstrate that gamers' group behaviors, such as altruistic and conformist behaviors, have significant impact on Game Continuance Intention.
Keywords
Lineage2; Party Play; Continuance Intention; Organizational Citizen Behavior; MMORPG;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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