• International Area Studies Review
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• v.15 no.2
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• pp.199-223
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• 2011

This research would research about discount store's service quality of Korean and Chinese consumers' recognition and importance of commitment dimensions. Also, research about differences between word of mouth intention and relationship retention intention. Results of hypothesis are as follow. First, for service quality dimension that has effect on normative commitment, service quality dimension has positive effect over normative commitment especially in tangibility, reliability and responsiveness. Second, for service quality dimension that has effect on affective commitment, among dimensions, except tangibility, reliability, responsiveness, assurance and empathy have positive effect over affective commitment. Third, for service quality dimension that has effect on continuous commitment, among dimensions, tangibility and reliability have positive effect over continuous commitment. Fourth, for relationship between dimensions of commitment, affective commitment has positive effect over normative commitment while continuous commitment has positive effect over affective commitment. Fifth, dimensions of commitment has effect over relationship performance variables that are relationship retention intention and word of mouth intention.

• Korean Business Review
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• v.22 no.1
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• pp.45-75
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• 2009

Previous researches of organizational citizenship behavior have been focused mainly on organizations, and there have been only a few studies on the organizational citizenship behavior of nonprofit organizations. In particular, few empirical studies have been made on the relations among variables affecting the organizational citizenship behavior of profit and nonprofit organizations. Thus, this study attempted comparative analysis. According to the result of the analysis, in profit organizations, the fairness of procedure, emotional commitment and continuous commitment had a significant effect on organizational citizenship behavior, as well as the fairness of distribution and perception of organizational support. In nonprofit organizations, on the contrary, the fairness of distribution, the fairness of procedure, and perception of organizational support were insignificant, and only emotional commitment and continuous commitment had a significant effect on organizational citizenship behavior. This study is meaningful in that it comparatively analyzed the effects of organization members' perception of fairness on organizational citizenship behavior in profit and nonprofit organizations, and its outcome may be utilized as a reference in future researches but it has a problem in external validity that poses a limitation in its generalization.

• 전자공학회논문지 IE
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• v.49 no.1
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• pp.30-38
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• 2012

The participants were 102 students with digital broadcasting and media major.. A hypothetical model proposed included learning flow, school support as predictors, and satisfaction and learning persistence as a criterion. The results of this study through multiple regression analysis indicated that learning flow and school flow predicted significantly on satisfaction. And school flow, school support, and satisfaction predicted significantly on learning persistence. In addition, satisfaction mediated between learning flow and learning persistence, and between school flow and learning persistence. A constructive foundation for providing learning strategies in the successful engineering education would be proposed on the basis of the current results of this study.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.455-463
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• 2015

As recently increased penetration of smart phones, branded applications(the brand app) via mobile are growing rapidly. Since these brand apps are being used as means of corporate marketing and sales, many consumers have been using them. However, there are few studies about brand apps. And it is also necessary to study about continuous use of brand apps because they are easy and free to download and remove. In this study, we analyzed how a variety of brand experience have impact on the brand apps' continuous use. As a result of this study, sensory, affective, behavioral, and intellectual experience as a brand experience affected brand commitment positively, and then the brand commitment had a positive impact on the degree of brand loyalty and continuous use intention. Eventually the more brand loyalty, the more continuous use intention of brand apps. That is, consumers' experience about a variety of brand apps makes customers' brand commitment and loyalty increase and keep customers using the brand apps consistently. Therefore, if companies let the customers have various experience through brand apps, they will have good marketing performance.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.370-377
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• 2015

Organizational trust (OT) plays a substantial role to attain competitive advantages. It is an effective way to enhance organizational effectiveness. OT makes employees to have a positive emotion toward a firm, also it contributes employees to bring a spontaneous behavior. The purpose of this study is to investigate the relationships among OT, organizational commitment (OC), and organizational citizenship behavior (OCB) theoretically and empirically. A total of 228 cases in 15 Chinese companies are used for empirical analysis. The results show that OT has a positive effect on OC and OCB. It is suggested that OT is an important variable to improve emotional and continuance commitment. Also the results reveal that OCB is a meaningful dependent factor that is affected by OC.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1001-1009
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• 2023

Flow is a concept closely related to intrinsic motivation and is considered a positive factor in sports performance in sports psychology. The purpose of this study was to confirm the addictive nature of Flow through previous studies and propose a new hypothesis that Flow may decrease intrinsic motivation in the long term, unlike previous studies. In line with adaptation level theory and the law of diminishing marginal utility, the satisfaction derived from Flow is continuously decreasing. At some point, the individual's progress is limited and they reach a point where they no longer experience FLOW. However, the individual will continue to try because the desire to experience FLOW again exists. However, failure to experience FLOW and repeated failure will lead to sadness, which will decrease intrinsic motivation.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.127-138
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• 2017

The Purpose of this Study is to Examine the Effects of Organizational Commitment on Safety Behavior. This Study Built a Exploratory Model that there is Causal Relationship of Organizational Commitment to Employee's Performance that Safety Behavior. Additionally this Study Examine the Moderating Effect of Employee's Job Insecurity on the Effect of Employee Safety Behavior. For the Verification of this Study Model, the Moderating Effects Regression Analysis was Applied to the Surveys of 240 Members of Small and Medium -Sized Construction Industry Employee in Busan. As a Result of the Verification, the First of Organizational Commitment on Organizational Performance has Found that all Three Organizational Commitment of Affective Commitment, Continuance Commitment and Normative Commitment have Impacts Safety Behavior. Second the Study Verifies the Moderating Effect of Employee's Job Insecurity. the Moderating Effect of Employee's Safety Behavior Between the Independent Variable(organizational commitment) and the Outcome Variables has been Analyzed. As a Result, High level of Job Insecurity Employee has been shown to have a Moderating Effect Between the Independent Variable and Safety Behavior.

• Korean Security Journal
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• no.16
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• pp.189-208
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• 2008

The purpose of this study is to examine the relation between job-related attitudes and intention to leave. To achieve this purpose of study, it set a frame of analysis based on theoretical background about intention to leave, and examined empirically about rank and file police officers. By setting job-related attitudes(organizational commitment, job satisfaction) regarded as the antecedents of the intention to leave, this study examines the relation with intention to leave. The major results of this study are as follows: First, in the relation between job satisfaction and organizational commitment, job satisfaction(+) significantly influence on affective commitment, continuance commitment and normative commitment. Second, in the relation between job satisfaction and intention to leave, job satisfaction(-) significantly influence on intention to leave. Third, in the relation between organizational commitment and intention to leave, affective commitment(-) and continuance commitment(-) significantly influence on intention to leave. but normative commitment did not. Forth, as the result of research about if organizational commitment works as a mediating effect between job satisfaction and intention to leave or not, it works as a mediating effect between job satisfaction and intention to leave in case of affective commitment, continuance commitment and normative commitment. Based on these results, to raise the level of job-related attitudes that influences on intention to leave, and to form the positive job-related attitudes are demanded to prevent and reduce intention to leave.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.403-410
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• 2016

Dut to the development of information technology, various serious games have been provided. In recent years, educational serious game that provides education services haven't been widely used. Especially, using serious game without trust is one of the main hinderance in the expansion of educational serious games. Therefore, the purpose of this research is to investigate the impact of trustworthiness, which is antecedent variable for trust, on commitment and continuance intention. To achieve the research purpose, this study conduct the survey. The results showed that the trustworthiness significantly influence on commitment and continuance intention.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.153-166
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• 2015

The main purpose of this study is to develop and empirically validate the research model that examines the relationship between technostress and employees' continuance commitment at their jobs. In addition, the moderating effects of involvement facilitation and technical support provision were examined as enhancing factors on the relationship among the proposed constructs. The data from 179 employees at various organizations were analyzed to test proposed hypotheses. Results show that all proposed hypotheses were supported. This study contributes to IS community in terms of theoretically research framework as well as understanding of technostress at a workplace.