• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4328-4336
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• 2011

The aim of this study is to find changes of the attributes that influence the purchase of cut roses during recent five years(2007~2011) and suggest some implications on ways to promote cut roses marketing. For this purpose, a survey was conducted through the Internet among 1,100 randomly chosen people living in Seoul, Inchon and Gyeonggi Province in 2011. A total of 1,023 valid replies were received for the analysis of the survey which was carried out by the subsidiary consulting firm. The survey panels and estimation models to analyze changes of consumers' preference attributes during recent five years are same to them of Kim, et al.(2007). That is, empirical analysis tools such as ordered probit model, multinomial logit model, and conjoint analysis were used according to Kim, et al.(2007). This paper suggests several policy implications to set up the target market of cut roses and marketing mix strategy to specify the best 4P(product, price, place and promotion).

• Journal of Korea Water Resources Association
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• v.46 no.10
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• pp.997-1004
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• 2013

There is imminent need to find a way to measure the recreational benefits of water so that appropriate actions can be taken to make a multi-purpose reservoir. Therefore, this study attempts to apply a choice experiment to quantifying the recreational benefits of a multi-purpose reservoir, using a specific case study of Sangkwan multi-purpose reservoir. We consider the trade-offs between price and attributes of recreational attributes for selecting a preferred alternative and derive the marginal willingness to pay (MWTP) estimate for each attribute. The results show that the MWTP for providing additional 10,000 ton of water is estimated to be 3 won per household per year. The MWTP for improving 1 level of water quality is computed to be 645.5 won per household per year. Moreover, the MWTP for providing recreation facilities is calculated to be 1,518.6 won per household per year. This study allows us to provide policy-makers with useful quantitative information that can reduce uncertainty in the decision-making process related to a multi-purpose reservoir construction projects.

• Culinary science and hospitality research
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• v.20 no.3
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• pp.171-185
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• 2014

This research investigates the causal relationships between the selection attributes of coffee shops and customer value and revisit intention. To do this, the statistics programs SPSS 18.0 and AMOS 18.0 were used targeting 218 college students from three universities (K, D, Y) in the Busan area. Frequency analysis, explanatory factor analysis, confirmatory factor analysis, correlation analysis, and structure model analysis for hypothesis verification were conducted to analyze the data. Based on the results of exploratory factor analysis, five factors were drawn as quality of coffee, indoor environment, service, discount, and brand. Model fidelity and validity was confirmed by implementing the confirmatory factor analysis. In addition, results of structure model analysis confirmed partial relationships among the selection attributes of the college students regarding coffee shops, customer value, and revisit intention. Furthermore, a positive relationship between customer value and revisit intention was also confirmed. Thus, this research suggests that coffee shop managers should manage in a way that customers may acknowledge the value of the expenses they pay.

• KDI Journal of Economic Policy
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• v.30 no.2
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• pp.1-26
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• 2008

This paper attempts to re-evaluate the size of housing wealth effect in Korea. Our focus is on the size of 'genuine' housing wealth effect, i.e., the response of consumption spending by home-owners to the changes in housing wealth. Two issues show up while we estimate the 'genuine' wealth effects using aggregate time series data: the issues around home ownership and proper measure of consumption. We first argue that it is more appropriate to use non-housing consumption, because housing consumption is in large part not of the choice of home owners but the imputed rents they do not actually choose to pay. We then proceed to address the issue of home ownership, by examining how much to revise the estimates of housing wealth effect obtained from aggregate non-housing consumption data. We construct two structural models and estimate the share of home-owners' consumption in those models' context. It is found that, if properly revised in light of the estimated consumption shares of home-owners, the magnitude of resulting housing wealth effects are larger than what simple time series regressions imply.

• Journal of Service Research and Studies
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• v.2 no.1
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• pp.29-37
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• 2012

Recently, the market size of hypermarkets in the domestic retail market accounts for a high percentage. The domestic retail market after the opening of the market for the past 1996 and grow to the spread of hypermarkets. However, events such as tasting events were increased due to intense competition among business condition as to attract more customers beyond price competition. Under these circumstances, it is important to examine the relationship of the factors associated with tasting events on consumer buying behavior. The impact on consumer buying behavior in order to verify factors tasting event by setting product standards study the relationship between variables was set up as a model. As result, only one came out significantly to pay the hypothesis of various products depending on the origin of the factors that increase the amount available. This is seen as a supermarket tasting event at the origin of products, and transparency, but also for recently imported foods for consumers who have negative thoughts, mainly domestic product tasting events Mart's sales continue to increase to attract more customers shall be deemed to be one way.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.171-179
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• 2020

Media technologies that have made the hyper-connected age change the way people use communication text. Ads texts actively used by companies are storytelling and storydoing. These two advertising texts are very effective in inducing people's emotions and forming participatory behavior. People's thinking tendency also influence persuasion. The results of this study are as follows according to the type of ads text and the thinking tendency of consumers. Consumers' attitudes toward ads turned out to be more positive in synthetic thinking. In analytical thinking, the storytelling ads texts induced more favorable responses. On the other hand, in comprehensive thinking, the story doing text was effective. The same result was found in the perception of premium value, willingness to pay premium price, and repurchase intention.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.523-535
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• 2017

Despite consumers' increasing awareness and interests in innovative wearable devices, the sales growth has been stagnant. To analyze this phenomenon, we investigate consumer preferences for various innovative features embedded in wearable devices. Conducting conjoint analysis on smartwatches, we empirically show that the curse of innovation can occur when the consumer's expected utility from the smartwatch falls short of his/her psychological cost associated with behavior change from smartwatch usage. Therefore, our findings provide managerial implications on the R&D strategy for new technologies and more importantly on the marketing strategy easing consumers' resistance to highly innovative products.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.8
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• pp.1950-1956
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• 2010

There are scattered various kinds of software and digital contents around modern peoples. Most of peoples do not realize the importance of the problem related with rights protections of software and digital contents that most of peoples are acting illegal use or illegal copy of software or digital contents without any sense of guilt. In this paper, we carry out a survey targeting IT department majors and non-IT department majors about their aware of rights of software and digital contents and then we suggest a problem from the results of a survey and study a solution for advancing problem of aware of rights. The most effective solution of aware improvement of rights is continuous and repetitive education concerning rights. Also, Reasonable prices that should makes for paying cost of copyrights by users.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.357-369
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• 2009

With the development and generalization of internet and information technology, airlines has tried to reduce their business expenses and commissions to travel agencies and enhance service qualities through service automation and simplification, such as internet booking and ticketing, self check-in, in-flight internet and RFID for checked baggage. The statistical techniques conducted for this empirical analysis are frequency analysis, reliability analysis, factor analysis, confirmatory factor analysis and multiple regression analysis. This research has tried to examine factors of airline e-services that influence on recommendation re-purchase intention and satisfaction. Results has found that only on-line reservation and ticketing factor had significant effect for recommendation and re-purchase intention and all e-service factors produced significant effect to total satisfaction. It was also recommend that airlines have to provide easy and more familiar e-service system to their passengers to deliver better services.

• Korea Trade Review
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• v.43 no.3
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• pp.147-168
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• 2018

Korean foreign direct investment (FDI) firms procure cheap raw materials, produce goods in developing countries featuring low rent and labor costs, and sell goods in world market. In this regard, global supply chain management is important to Korean FDI firms. The objective of this study is to analyze gaps in the performance of reliability and quality of supply chain orientations. To achieve this objective, this study confirms theoretical relationships between variables through prior research, selects measuring variables, and analyzes data collected from Korean FDI firms. Results are as follows; First, there is a gap in reliability performance among the levels of supply chain orientation. Managers should check the level of their supply chain orientation and make strategic and structural efforts to improve reliability performance. Second, there is a gap in quality performance among the levels of supply chain orientation. To improve quality performance, managers should identify the level of their supply chain orientation. In addition, managers can enhance quality performance on the basis of strategic and structural efforts.