• Title/Summary/Keyword: 지각적

Search Result 4,708, Processing Time 0.028 seconds

Effects of Ethnocentrism, Perceived Localization, and Perceived Contribution on Consumer Evaluation of Retail Stores (소비자들의 소매점 평가에 자민족중심주의, 지각된 토착화 및 지각된 기여도가 미치는 영향)

  • 신창훈;이동대
    • Asia Marketing Journal
    • /
    • v.2 no.1
    • /
    • pp.42-64
    • /
    • 2000
  • 유통시장 개방과 더불어 점포의 국적과 관련된 변수가 소비자들의 점포 태도 형성에 영향을 미칠 것으로 예견되고 있다. 본 연구는 소비자들의 자민족중심주의, 지각된 토착화, 지각된 기여도 등이 국내 및 외국 점포에 대한 태도 형성에 어떻게 영향을 미치며 이들의 상호 관계는 어떠한지를 알아보고자 하는 것이다. 연구 결과에 의하면 자민족중심주의와 지각된 기여도는 높을수록 외국 점포에 대한 태도에는 부정적인(-) 영향을 미치고 국내 점포에 대한 태도에는 긍정적인(+) 영향을 미치는 것으로 나타났다. 지각된 토착화의 정도는 커질수록 외국 점포에 대한 태도에 긍정적인(+) 효과를 나타내는 것으로 나타났다.

  • PDF

The Effects of Perceived Interactivity on Information Acceptance in Mobile Health Information Service (모바일 건강정보서비스에서 지각된 상호작용성이 정보수용에 미치는 영향)

  • Park, Tae-Yeon;Nam, Jae-Woo
    • Journal of the Korean Society for information Management
    • /
    • v.34 no.3
    • /
    • pp.151-177
    • /
    • 2017
  • This study is to investigate the effects of personal characteristics and perceived interactivity on acceptance of mobile health information service by applying Technology Acceptance Model (TAM). Also it examine whether the perceived interactivity, which is a key variable in the previous research studying the intention of PC-based health information service, works on the mobile environment equally. As a result of the analysis, the relationship between the health hypochondria of personal characteristics and perceived interactivity is negative, and the health concern and perceived interactivity is positive. Also, personal characteristics influence perceived usefulness and perceived ease of use of mobile health information service through perceived interactivity. Therefore, the perceived interactivity in the health information service of web and mobile environment is an important variable to mediate or directly affect other variables.

A Study on the Reuse Intention of Virtual Reality(VR) Content Using Technology Acceptance Model (기술수용모델을 이용한 가상현실(Virtual Reality : VR) 콘텐츠 재이용 의도에 관한 연구)

  • Qiao, Rongrong;Han, Dongsoong
    • Journal of Korea Game Society
    • /
    • v.19 no.5
    • /
    • pp.115-132
    • /
    • 2019
  • This study analyzed factors affecting the perceived fun of VR contents' reuse intention through use of the technology acceptance mode. The factors associated with perceived fun were identified by setting the content quality, VR characteristics, emotional character and flow. The results demonstrate that perceived fun exercises a positive effect on VR characteristics, emotional character and flow, but that high content quality does not have an affect on perceived fun. Also perceived fun, perceived usefulness and perceived ease of use are all influenced by the intention to reintegrate.

Hope in Relation to Social Support in Adolescents (청소년이 지각한 사회적 지지자 희망에 미치는 영향)

  • Jang, Hyo-Jin;Lim, Jung-Ha
    • Journal of Korean Home Economics Education Association
    • /
    • v.22 no.1
    • /
    • pp.67-78
    • /
    • 2010
  • The purpose of this study was to examine hope in relation to social support in adolescents. Four hundred adolescents at two middle schools and two high schools participated in Gwangju metropolitan city. Hope and social support were assessed using self-report questionnaires. Findings indicated that there were significant positive associations between social support and level of hope in adolescents. Adolescents' hope was influenced by gender, religious experience and social support. Specifically, informational support of parents and appraisal support of friends were the two most important factors in explaining hope of adolescents.

  • PDF

A review of speech perception: The first step for convergence on speech engineering (말소리지각에 대한 종설: 음성공학과의 융복합을 위한 첫 단계)

  • Lee, Young-lim
    • Journal of Digital Convergence
    • /
    • v.15 no.12
    • /
    • pp.509-516
    • /
    • 2017
  • People observe a lot of events in our environment and we do not have any difficulty to perceive events including speech perception. Like perception of biological motion, two main theorists have debated on speech perception. The purpose of this review article is to briefly describe speech perception and compare these two theories of speech perception. Motor theorists claim that speech perception is special to human because we both produce and perceive articulatory events that are processed by innate neuromotor commands. However, direct perception theorists claim that speech perception is not different from nonspeech perception because we only need to detect information directly like all other kinds of event. It is important to grasp the fundamental idea of how human perceive articulatory events for the convergence on speech engineering. Thus, this basic review of speech perception is expected to be able to used for AI, voice recognition technology, speech recognition system, etc.

A Study on the Factors of Shared Accommodation Services

  • Li, Wei-Jia;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
    • /
    • v.26 no.7
    • /
    • pp.83-89
    • /
    • 2021
  • This study explore the perceived differences of factors influencing the shared accommodation in China, and the influencing paths of consumers' use of shared accommodation. This paper collects the questionnaire survey of the Chinese shared accommodation user and applies method of Amos V23.0. The results showed that perceived usefulness and perceived pleasure had positive effects on trust, and they also have indirect positive effects on perceived intention through trust, while perceived risk and perceived ease of use had no significant effects on trust. The conclusion is helpful to promote the long-term development of sharing accommodation companies by satisfying the needs of consumers from the point of view of consumers.

The Effect of Perceived Risks and Performance regarding Psychic Distance (심리적거리가 지각된 위험과 성과에 미치는 영향)

  • Hwang, Hwa-cheol
    • Journal of Distribution Science
    • /
    • v.7 no.2
    • /
    • pp.63-87
    • /
    • 2009
  • The conclusions shown by this study are as follows: Firstly, Despite the similarity of the objective distance caused by the geographic distance and cultural similarities. it is found that the psychic distance factor still exists. Secondly, a new affective factor of psychic distance has been noted. As to the shaping method, even though culture and psychic distance involve homeogenic factors, psychic distance is more complex in that it is affected not only by cultural changes but also by other affective factors. Culture is a very significant factor, which can have an effect on forming psychic distance, but it is short of being a measurement variable for measuring psychic distance. Thirdly, psychic distance can have a direct effect on customers' buying response. If it is just a belief shared among the people of a nation, it can't become an important notion.

  • PDF

The Time-course of Interaction between Perceptual and Conceptual Representation System (시간경과와 처리유형에 따른 지각적 표상체계와 의미적 표상체계의 상호작용)

  • 김성일;이정모
    • Korean Journal of Cognitive Science
    • /
    • v.11 no.3_4
    • /
    • pp.45-55
    • /
    • 2000
  • This study was conducted to examine whether conceptual representational system was implicitly accessed while processing semantically similar but perceptually dissimilar pictures either conceptually or perceptually, The results indicated that the priming effects for the semantically similar picture pairs were found in conceptually driven processing but the effect was not found in data-driven processing. In addition. the semantic priming effect was found with 24 hour delay between the stimuli, The comparison of the recognition ratio and priming effects indicated that the priming effect was largely affected by semantically similar pictures. but recognition was relatively u unaffected, The results suggest that both Perceptual Representational System (PRS) and Conceptual Representational System (CRS) be involved during conceptually driven processing, but both PRS and CRS function independently during explicit recognition.

  • PDF

The Effect of Learners' Perception on Parents Academic Involvement on Career Maturity in Elementary School Students: Focusing on the Mediating Effects of Academic Self-Efficacy and School Adjustment (초등학생들이 지각한 부모의 교육적 관여가 진로성숙도에 미치는 영향: 학업적 자기효능감과 학교생활적응의 매개효과)

  • So, Yeon-Hee
    • Journal of vocational education research
    • /
    • v.30 no.4
    • /
    • pp.203-220
    • /
    • 2011
  • This study examined the relationships between learners' perception on parents academic involvement, academic self-efficacy, school adjustment, and career maturity, and also to analyze the hypothetical structural equation model relating three independent variables to career maturity. The participants were 443 sixth grade children(218 boys and 225 girls). The findings are as follows. career maturity positively showed the highest correlations with learners' perception on parent academic involvement, and academic self-efficacy. The findings revealed that learners' perception on parent academic involvement indirectly influenced career maturity mediated by academic self-efficacy and school adjustment. Furthermore, school adjustment displayed the highest direct effect on career maturity, whereas learners' perception on parent academic involvement showed the highest indirect effect on career maturity. It was discussed to develop and mange career program, career education, and career counseling effectively for elementary school children.

The Moderating Effect of Psychological Flexibility on the Relationship between Perceived Stress and Depression in University Administration Staff (대학 행정직원의 지각된 스트레스와 우울 간의 관계에서 심리적 유연성의 조절효과)

  • Lee, Jung-Min;Jang, Ki-Won
    • Journal of Convergence for Information Technology
    • /
    • v.11 no.12
    • /
    • pp.201-210
    • /
    • 2021
  • The purpose of this study was to verify the moderating effects of psychological flexibility on the relationship between perceived stress and depression in university administration staff. A total of 186 participants completed the questionnaire. This data was analyzed using the SPSS program. The results of the analysis showed that perceived stress, positive perception and psychological flexibility had significant effects on depression, but negative perception didn't have significant effect on depression. The results verified the moderating effects of psychological flexibility on the relationship between perceived stress and depression. We discussed that the stress of university administration staff was more closely related to positive perception such as a decrease in positive functioning than negative perception such as loss of control. We also discussed that psychological flexibility can reduce the effect of stress on depression and prevent it. We suggested acceptance commitment therapy to improve psychological flexibility as an intervention method for stress and depression issues in university administration staff.