[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2021.26.07.083

A Study on the Factors of Shared Accommodation Services

Li, Wei-Jia (Dept. of Global Business, Graduate School, Kyonggi University)
Liu, Zi-Yang (Dept. of Global Business, Graduate School, Kyonggi University)

Publication Information

Journal of the Korea Society of Computer and Information / v.26, no.7, 2021 , pp. 83-89 More about this Journal

Abstract

This study explore the perceived differences of factors influencing the shared accommodation in China, and the influencing paths of consumers' use of shared accommodation. This paper collects the questionnaire survey of the Chinese shared accommodation user and applies method of Amos V23.0. The results showed that perceived usefulness and perceived pleasure had positive effects on trust, and they also have indirect positive effects on perceived intention through trust, while perceived risk and perceived ease of use had no significant effects on trust. The conclusion is helpful to promote the long-term development of sharing accommodation companies by satisfying the needs of consumers from the point of view of consumers.

Keywords

Sharing Economy; Trust; Use Intention; Perceived Ease of Use; Perceived Usefulness; Perceived Playfulness;

Citations & Related Records

Reference

1	Ma, Y., Rong, K., Luo, Y., Wang, Y., Mangalagiu, D., and Thornton, T. F., "Value Co-creation for sustainable consumption and production in the sharing economy in China," Journal of cleaner production. Vol 208, pp. 1148-1158, 2019. DOI
2	Curtis, S. K., and Lehner, M., "Defining the sharing economy for sustainability. Sustainability. Vol 11, No. 3, pp. 567, 2019. DOI
3	Gyodi, K., "Airbnb in European cities: Business as usual or true sharing economy?" Journal of cleaner production. Vol 221, pp. 536-551, 2019. DOI
4	Cockayne, D. G., "Sharing and neoliberal discourse: The economic function of sharing in the digital on-demand economy," Geoforum. Vol 77, pp: 73-82, 2016. DOI
5	Wang, Y., Wang, S., Wang, J., Wei, J. and Wang, C., "An empirical study of consumers' intention to use ride-sharing services: using an extended technology acceptance model," Transportation. Vol 47, No. 1, pp. 397-415, 2020. DOI
6	Cheng, X., Fu, S., Sun, J., Bilgihan, A., and Okumus, F., "An investigation on online reviews in sharing economy driven hospitality platforms: A viewpoint of trust," Tourism Management. Vol 71, pp. 366-377, 2019. DOI
7	Cho, Y. S., and Jeong, Y. G., " An Empirical Study on Intention of the Sharing Economy Services," The Journal of the Korea Contents Association. Vol 19, No. 3, pp. 183-196, 2019. DOI
8	Yang, S. B., Lee, K., Lee, H., and Koo, C., "In Airbnb we trust: Understanding consumers' trust-attachment building mechanisms in the sharing economy," International Journal of Hospitality Management. Vol 83, pp. 198-209, 2019. DOI
9	Wang, Y., Gu, J., Wang, S., and Wang, J., "Understanding consumers' willingness to use ride-sharing services: The roles of perceived value and perceived risk," Transportation Research Part C: Emerging Technologies. Vol 105, pp. 504-519, 2019. DOI
10	Li, Y., Ding, R., Cui, L., Lei, Z., and Mou, J., "The impact of sharing economy practices on sustainability performance in the Chinese construction industry," Resources, Conservation and Recycling. Vol 150, pp. 13-21, 2019.
11	Chung, H. C., Koo, C. M. and Chung, N. H., "Examining the Adoption of Exhibition NFC Service Using UTAUT & Trust," Korean Journal of Tourism Research. Vol 32, No. 2, pp. 1-22, 2017.
12	Han, J. S., and Lee, H. J., "The Influence of Food Product Purchase Intention and SNS-WOM on Social Capital: Based on Mediating Role of Trust," Culinary Science & Hospitality Research. Vol 22, No. 3, pp:254-268, 2016. DOI
13	Clauss, T., Harengel, P., and Hock, M., "The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty," Review of Managerial Science. Vol 13, No. 3, pp. 605-634, 2019. DOI
14	Cho, Y. S. and Jeong, Y. G., "An Empirical Study on Intention of the Sharing Economy Services," The Journal of the Korea Contents Association. Vol 19, No.31, pp. 183-196, 2019.