• Korean Journal of Culture and Social Issue
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• v.18 no.4
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• pp.463-479
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• 2012

The implicit association test (IAT) measures implicit attitudes of participants and is regarded as an effective method for expecting future behaviors. Based on the IAT, this study aimed to answer the question, whether implicit attitudes of an individual about creativity have any kinds of impact on global perception, which might be important for a creative process. In the experiment, participants were presented words, which were associated with one of four categories, while one attitude category (creativity /practicality) and one evaluative category (good/bad) were always paired together either on the left side or on the right side of the computer screen. After completing the IAT test, participants were led to fill out a questionnaire to assess explicit attitudes toward creativity and practicality. Then they conducted the navon task, in which they had to find one of two letters, 'F' or 'H', which were presented either as a local form or as a global form. Finally, the participants had to write down as many untypical functions of an object as possible. The results showed that not the scores of explicit attitude scores but the IAT scores correlated with the reaction time of global perception. The global perception was faster in the participants with the low IAT scores than the local perception. Compared to this, the global perception benefits disappeared in the participants with the high IAT scores. Additionally, more creative ideas about the functions of the object were listed in the group with the lower IAT scores. Implications of the role of implicit attitudes about creative processes are discussed.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.324-343
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• 2009

The purpose of this study is to identify the effect of the risk communication of the food service industry on consumers' psychological response and attitude. The result is as follows. First, as for the relation between risk communication and information reliance, when the recognition of risk communication stability gets higher, information reliance rose; when the recognition of risk gets higher, information reliance rose with higher recognition of morality. Second, as for the relation between risk communication and risk recognition, when the recognition of risk communication stability gets higher, risk recognition rose; when the recognition of risk gets higher, risk recognition rose with higher recognition of environment and the information reliance rose with higher recognition of morality. Third, as for the relation between the information reliance of risk communication and risk recognition, when the information reliance of risk communication gets higher, risk recognition rose.

• Science of Emotion and Sensibility
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• v.23 no.4
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• pp.3-20
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• 2020

The purpose of this study was to investigate the effect of aging on visuo-spatial attention allocation ability and emotional perception bias. We used the useful field of view (UFOV) task to measure the visuo-spatial attention allocation ability and the emotional perception task to measure positive and negative emotional perception bias. A total of 48 participants took part in this study with 23 participants in the senior group and 25 in the junior group. The senior group showed slower response time and lower accuracy than the junior group in the UFOV task, indicating that the senior group had lower visuo-spatial attention allocation ability than the junior group. In the emotional perception task, the senior group showed both positive and negative emotional perception bias more than the junior group. The correlation analysis showed that the negative emotional perception bias for accuracy in the emotional perception task showed a positive correlation with the response time to the stimuli presented in the visual angle 30° in the UFOV task (r=.289). In addition, positive emotional perception bias for the accuracy in the emotional perception task showed a positive correlation with the accuracy of the stimuli presented in the visual angles 10°, 20°, and 30° in the UFOV task (r=.305, r=.322, and r=.299, respectively). However, it showed a negative correlation with the response time of the stimuli presented in the same location in the UFOV task (r=-.345, r=-.295, r=-.308). These results suggest that aging is associated with a decrease in the visuo-spatial attention allocation ability and perceptual bias toward positive and negative emotions. In addition, the positive and negative emotional perception biases associated with aging are potentially related to the reduced visuo-spatial attention allocation ability.

• Knowledge Management Research
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• v.22 no.3
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• pp.107-127
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• 2021

This study examines the effect of general corporate employees' perception of organizational politics, which is widespread and negatively perceived in Korean companies, on their reaction behavior. In particular, the mediating effect of cynicism and the moderating effect of commitment was analyzed. As a result of the analysis, it was confirmed that organizational political perception had a positive effect on cynicism, and cynicism had a significant effect on exit, loyalty, and neglect. In addition, the moderating effect of commitment between cynicism, exit, and neglect was confirmed. Through this study, it was demonstrated that the higher the organizational political perception, the higher the cynicism and the negative reaction behavior. It was intended to suggest the organizational system improvement and the importance of human resource management through it.

• Korean Journal of Culture and Social Issue
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• v.17 no.4
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• pp.485-503
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• 2011

This study was to develope a structural model for risk perception and individual response against terrorism, including several psychological factors - cognitive, social and emotional factors. In this model we measured perceived probability of terrorism, perceived seriousness of the aftermath, and perceived coping(cognitive factors), trust in authorities, in expert group and in preparedness of institutions(social factors), fear and worry(emotional factors), individual preparedness, information seeking, information analysis, and checking relational network(individual behavior responses). Major finding was that cognitive and social factors influenced on emotional factors and then emotional factors influenced on the individual responses. The perceived coping, which one of cognitive factors was linked with individual responses directly and indirectly via emotion factors. We discussed the importance of perceived coping in preparing for terrorism.

• Korean Journal of Cognitive Science
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• v.21 no.1
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• pp.177-197
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• 2010

Three experiments compared two hypotheses on visual selection; perceptual load hypothesis and dilution hypothesis. The perceptual load hypothesis predicts that perceptual load of task-relevant processing determines the level of task-irrelevant processing whereas the dilution hypothesis predicts that competition for limited-capacity attentional resource, not perceptual load, determines the locus of selection. To compare the two hypotheses, we investigated the influence of perceptual load in visual search on response interference by a distractor. Experiment 1 and 2 manipulated perceptual load by the set size of a search array and the colors of a target and non-targets, respectively. As a result, distractor interference decreased with a set size regardless of perceptual load. In order to further test the set size effect, Experiment 3 manipulated the perceptual categories of non-targets and a distractor. The results showed that distractor interference decreased only when non-targets belonged to the same category as a distractor. Overall, the current findings support the dilution hypothesis, but not the perceptual load hypothesis, and provide the evidence that visual selection is constrained by capacity-limited, category-specific attentional resources.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.452-469
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• 2017

The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.

• Phonetics and Speech Sciences
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• v.15 no.2
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• pp.1-11
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• 2023

This study investigated the response time and patterns of categorical perception of the wh-scope of an embedded clause with the non-bridge verb, "gung-geum hada 'wonder'," in the matrix verb phrase in Gyeongsang Korean. Using the same procedure as Yun (2022), 72 responses and response times for each stimulus were collected from 24 participants over the course of three trials. The stimuli were recorded readings of 40 speakers (20 male, 20 female). Context was provided to induce a matrix scope interpretation of the embedded wh-phrase in the target sentence. We sorted the 40 stimuli according to the number of matrix scope responses each received, and charted the response times for each stimulus. Although there was considerable overlap for the different types of wh-scope interpretations, there was a clear difference in categorical perception between the matrix and embedded scopes. The 24 participants also differed in their categorical perceptions. The results suggested that response time and wh-scope interpretation were not directly related and that two main weighted factors affected wh-scope interpretation: morpho-syntactic constraints and prosodic structural integrity. The weighting of each of these factors was inversely correlated and varied among subjects.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.427-437
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• 2014

This research has analyzed the influence of Yeosu Expo's service quality on emotion, perceived value and satisfaction. First of all, the Yeosu Expo's service quality scale was composed with five types of levels : exhibition contents, quality of performance, human service, approach convenience and necessary expense. As the result of influence analysis, exhibition contents, quality of performance and necessary expense had significant influence on attendee's positive emotion. Exhibition contents, necessary expense and approach convenience to approach showed significant influence in perceived value, and necessary expense related to the expo had the highest influence among the three values. Also, the attendee's positive emotion and perceived value towards service from expo was analyzed to have satisfactorily significant influence.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.113-121
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• 2019

The purpose of this study is to identify belief variables of kiosk that affect satisfaction and recommendation intention by applying vertically extended technology acceptance model (TAM). As results of this study are as follows. Firstly, the perceived usefulness and perceived ease of use have an impact on satisfaction statistically. Second, the perceived usefulness and perceived enjoyment of the kiosk showed a positive(+) influence on the recommendation intention. Third, users who satisfied with kiosk service have strong recommendation intention to their friends, family and colleagues so on. These findings support that the usefulness and usability of the new information technology identified in the existing technology acceptance model is a key variable affecting user reactions (satisfaction and recommendation intention). Additionally, the perceived enjoyment is an important factor as new belief variable for explaining the formation of recommendation intention through satisfaction of kiosk service. The results of this study contribute to verifying the empirical model between the belief variables(perceived usefulness, perceived ease of use, perceived enjoyment) and the recommendation intention.