• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.357-367
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• 2017

The study investigated information about the effects of message framing on colorectal cancer(CRC) screening related health beliefs and compliance with the CRC screening test within the theoretical framework of the prospect theory and the Health belief model (HBM). This study was using a non-randomized controlled quasi-experimental design. One hundred and sixty-four in the industrial workers who were currently nonadherent to guidelines for receiving screening were assigned to one of three experimental conditions: (a) gain-framed message, (b) loss-framed message, and (c) general-framed message. CRC screening-related health beliefs was self-reported after the intervention. And the immunoassay Fecal Occult Blood Test (iFOBT) kit was collected at 1 week. The research finding were analyzed by $x^2$ test and one-way ANOVA using SPSS 21.0. The loss-framed message group had higher perceived susceptibility, severity and benefit than the gain-framed message and general message. The participation rate for the immunoassay Fecal Occult Blood Test(iFOBT) was highest in the loss-framed message group. The loss framed messages more effective to enhance screening behavior. The present results provide a theoretical basis for developing educational guidelines for CRC testing and could be used for performing comprehensive approach by predicting and suggesting the practical effects according to message type in advance.

• Management & Information Systems Review
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• v.34 no.3
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• pp.79-100
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• 2015

This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.1-13
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• 2011

In order to create an intelligent autonomous agent in virtual world, we need a sophisticated design for perception, recognition, judgement and behavior. We develop the perception and recognition functions for such an autonomous agent. Our perception mechanism identifies lines based on differences in color, the primitive visible data, and exploits those lines to grasp shapes and regions in the scene. We develop an inferencing algorithm that can infer the original shape from a damaged or partially hidden shape using its characteristics from the ontology in order to intelligently recognize the perceived shape. Several individually recognized 2D shapes and their spatial relations form 3D shapes and those 3D shapes in turn constitute a scene. Each 3D shape occupies its respective region, and an agent analyzes the associated objects and relevant scenes to recognize things and phenomena. We also develop a mechanism by which an agent uses this recognition function to accumulate and use her knowledge on the scene in the historical context. We implement these functions presented above against an example situation to demonstrate their sophistication and realism.

• Journal of the Korea Society of Computer and Information
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• v.27 no.1
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• pp.193-200
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• 2022

In this paper, we examined the causes of privacy concerns and related factors in social log-in services. On the basis of the 'principal-agent theory,' we established factors such as perceived information asymmetry and fear of seller opportunism affecting information privacy concern of social log-in services users. In addition, we analyzed the relationship between the information privacy concern and intention to use on the basis of the 'privacy calculus theory'. The results of the study showed that (1) fear of seller opportunism had the significant effect on information privacy concerns, (2) information privacy concerns had the significant effect on perceived risk, (3) in accordance with the privacy calculus theory, perceived risk had the negative effect on intention to use, while perceived benefit had the positive effect on intention to use. The findings of the study are expected to help to improve the social log-in service firms' understanding for customers' information privacy protection behaviors.

• Journal of the Korean earth science society
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• v.30 no.1
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• pp.40-48
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• 2009

The attenuation mechanism of seismic waves in the crust is controlled both by intrinsic absorption and scattering of energy. The amount of scattering and intrinsic energy losses from the total attenuation is separately estimated in this study for the southern Korean Peninsula. The formula to be deduced from the theoretical relationship between single back-scattered coda Q and multiple scattering theory was used to separate the total attenuation into the intrinsic Q and the scattering Q. It was found that the intrinsic Q was considerably lower than that of the scattering Q in the frequency range of 1.5 to 20 Hz. This fact implies that the energy loss caused by the intrinsic absorption is relatively larger than one by the scattering effect within the crust of the southern Korean Peninsula. Both intrinsic and scattering Q values appeared to be comparatively larger than those measured in other seismically active regions except for intrinsic Q in the frequency range of 1.5 to 3 Hz.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.19 no.10
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• pp.1965-1972
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• 1994

A standard on talker echo for ISDN telophone, mainly consisting of those on sending and receiving loudness ratings and terminal coupling loss(TCL), is necessary. Accordingly, if sending and receiving loudness ratings are pre-determined, we need a standard on TCL providing echo-free telephone communications to telephone users, and the standard can be classified into that weighted TCL($TCL_w$) and that on stability loss. In this paper, in order to make a national standard on TCL, based on users' perceived quality on a talker echo, we conducted user opinion tests on talker echo. From the results of correlation between echo and user opinion on quality and measurement on TCL of telephones, we proposed the standard as follows; we must preserve TCL_w of at least 40dB and stability loss of at least 10dB when overall loudness rating for ISDN telephone, sum of sending and receiving loudness ratings, is normalized to 10dB.

• Korean Journal of Cognitive Science
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• v.23 no.2
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• pp.205-224
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• 2012

How would people who buy an insurance policy respond to a low probability risk with a high future cost? Presented with a scenario describing a low probability accident of a chemical plant, participants in four experiments were asked to rate their perception of the risk and also their intention to buy an insurance of a given premium, an insurance, or a ratio insurance. Participants differently responded only to ratio insurance when rating their perception of risk, not to either premium or insurance. The pattern of results in four experiments converged to the conclusion that ratio insurance, an ecologically valid cue, makes people sensitive to the level of risk expressed in low probabilities of an accident. Our results were consistent with the prediction generated by the ecological cue hypothesis which empathizes the importance of frequency over probability in risk perception (Gigerenzer, 2000).

• Korea Journal of Hospital Management
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• v.27 no.2
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• pp.1-15
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• 2022

Purposes: The purpose of this study is to examine the effects of health service quality and perceived risks of Korean hospitals on the satisfaction and revisit of Kazakhstan's customers. Among two classified groups: health service providers and health service receivers, this study aims to identify the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction. Methodology: Hypotheses were developed upon the explanations on health service quality, perceived risks, customer satisfaction, and revisit, advanced by prior literature. A survey was conducted on the effects of health service receivers in Kazakhstan's health service quality and perceived risks on customer satisfaction and revisit. The proposed hypotheses were confirmed by examining validity and reliability of the collected data, followed by regression analysis. Findings: First, the five dimensions: reliability, responsiveness, assurance, empathy, and tangibles showed a positive correlation between the impacts of health service quality and customer satisfaction of Korean hospitals. Second, the physical risk, social risk, time-loss risk showed a negative correlation. Lastly, the relation between customer satisfaction and revisit showed a positive correlation. Practical Implication: Health service quality and perceived risks were identified to impose significant effects on Kazakhstan customers. The identified results suggest that Korean hospitals should implement management strategies based on the customers' satisfaction factor.

• The Journal of the Petrological Society of Korea
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• v.19 no.3
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• pp.199-208
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• 2010

The Cenozoic alkali basalts are distributed over Korea, both on central part as Bangnyeongdo, Ganseong, Pyeongtaek-Asan and Jogongni and also on southernmost part Jejudo. The ultramafic mantle xenoliths carried by Korean alkali basalts are spinel lherzolites. Garnet lherzolite that is more stable at the deeper level has not been reported so far, indicating that the lithospheric thickness under Korea does not reach deep enough to the stable zone of garnet lherzolite. The crustal evolution history of the Korean peninsula, at least some part of it, seemingly started since the Archean, it normally should have lithospheric thickness greater than 150 km. However, the mantle xenoliths carried by the Cenozoic alkali basalts indicate the maximum depth of origination in the much shallower range of 60-90 km. Such significantly thinner lithospheric thickness of the Korean peninsula than expected is quite similar to the case of North China Craton having lithospheric thickness of ca. 80 km in average, suggesting thinning of the lithospheric mantle in a depth scale of a few tens of kilometers during the past geologic time. The main causal events for such significant thinning of the lithospheric mantle can be continental collisional events of Paleoproterozoic and early Mesozoic similar to the case of North China Craton, which are also supported by Paleoproterozoic igneous and metamorphic events during the 1.9-2.0 Ga occurring all over the Korean peninsula and also early Mesozoic continental collisional event which has been discussed on lively arguments.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.114-127
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• 2016

The study, focused on social commerce food service consumers, attempted to test the relationship between perceived risk and price consciousness, and suggested that perceived risk and price consciousness, the the degree to which price is considered when purchasing goods, affect reuse intention. Through such test results, the study aimed to provide useful practical implications for establishing marketing strategies of companies related to food service social commerce, and those looking into behavioral intentions of social commerce using food service consumers. The subjects of the study were male and female residents of Korea over 2-years of age who have had some experience purchasing a dining out item through social commerce. The social commerce company selected for sampling was Coupang, which was the number 1 shopping App in 2014 based on the number of yearly visitors. A questionnaire-based survey was conducted on respondents who had indicated that they had experience purchasing foodservice goods through Coupang. The results revealed that source risk, privacy risk, psychological risk, and time-loss risk had negative influences on reuse intention. However, social risk and financial risk did not exhibit any influences. Price consciousness had positive influences on reuse intention. The study explored perceived risk and price consciousness as elements to affect continuous use of social commerce of foodservice consumers.