• Korea Trade Review
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• v.43 no.6
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• pp.113-138
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• 2018

The purpose of this research is to analyze how the Chinese cosmetics certification system works as a Non-Tariff Barriers(NTBs) for Korean exporting companies to access the Chinese market. China is the largest market for Korea's cosmetic exports, but China's policy of protecting domestic industry has become a barrier to Korea's cosmetics exports to China. Therefore, this research, through the analysis of regulations of the Chinese certification system for imported cosmetics. revealed that there are such problems as ① information leakage ② duplication of inspection ③time delay. In order to verify those problems, surveys and face-to-face interviews with Korean cosmetic exporting companies to China have been conducted. In conclusion, Chinese cosmetics certification system not only protects its own industry, but also serves as a NTBs to disturb the access of imported cosmetics to the Chinese market in order to foster Chinese cosmetic industry.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.229-248
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• 2017

지속적으로 산업시장이 고도화되면서 산업시장분석 역시 빅데이터 수준의 데이터 증가에 따라 분석 업무의 효율성 재고가 더욱 요구되고 있으며, 분석 관점역시 차원이 증가하며 분석 방법론의 새로운 적용 필요성이 대두되고 있다. 본 연구에서는 활용 가능한 공개데이터베이스의 탐색, 공개데이터 베이스 기반의 산업분석 사례 연구의 분석, 이슈의 선정 및 이슈 관련 산업의 선정, 선정된 이슈와 선정된 산업의 시장분석 주요 주제 파악, 해당 산업의 선정된 분석주제 분석을 위한 영향요인 탐색을 수행하였다. 또한 비공개 데이터를 활용하여 실제 이슈와 관련된 산업의 영향요인을 심층적으로 분석하여 관련 결과를 비교하였다. 이러한 목적에 따라 최근 정치사회적으로 이슈가 되었던 국내 사드(THHAD, 종말고고도지역방어) 배치로 인한 중국의 정치경제적 보복조치로 국내 화장품 산업의 대(對) 중국 수출에 대한 영향을 파악하기 위해 공개 데이터베이스에 기반한 주요 요인을 탐색하고 관련 요인을 파악하였다. 분석 결과 중국의 GDP 대비 재화 및 서비스 수입 비중, 상품 수입액, 인구 15-64세 여성 비중, 도시인구 비중이 지표로써 유의한 것으로 확인되었으며, 이외에 상업서비스 수입 대비 여행서비스비율도 유의미한 지표로 추정되었다. 그러나 사드 보복에 따른 화장품 산업의 중국 수출 규모 심층 연구 결과 중국의 사드 보복에 따른 제도적 조치는 없었으며, 수출 실적 상에서 한국 화장품에 대한 일시적 기간에(2017년 4월, 5월) 수출이 급감하였으며, 이는 한국 화장품에 대한 중국 소비자의 구매의향 및 구매율이 실직적으로 낮아진 것으로 추정되나 6월 이후 중국 화장품 수출 실적은 전년대비 다시 10%이상 성장하면서 지속적인 성장을 이루고 있는 것으로 확인된다.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.239-248
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• 2017

As China has rapid economic growth and the increase of national income that makes the development of Chinese cosmetic industry has huge market potential of the industry. But most of the cosmetics market is monopolized by foreign companies, the local cosmetics production enterprises are not equipped with professional production equipment. In these reasons Chinese cosmetics have low quality, inadequate research and development, poor cosmetics brand, unclear marketing, trade and technical barriers and other issues. In order to fulfill the purpose of this paper, data analysis was carried out focusing on domestic & foreign research papers, statistics, reference books, research reports, internet websites etc. As a result of the analysis, in order to increase the export of Chinese cosmetics, it should be strengthened the development of manufacturing technology and brand creativity, eradicating illegal copies, use the online market circulation way, the construction scheme, and cosmetic technical barriers and deregulation should be through the diversification of propaganda, etc. This paper describes that the project of Chinese cosmetics export increase and find the inspirations from other products of export. But national, regional specific programs which have huge information is the future research topics.

• The monthly packaging world
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• s.281
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• pp.79-85
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• 2016

최근 소득 수준 향상, 삶의 질 개선에 의해 중국 화장품산업이 폭발적으로 발전하고 있다. 시장 규모가 확대됨에 따라 화장품 포장 디자인도 크게 변화하고 있다. 로레알 등 글로벌 브랜드 외에도 많은 로컬기업들이 제품의 글로벌 포장화를 이끌며 빠르게 발전하고 있는 추세이다. 다음에 코트라 방정 상하이무역관의'중국 미용 화장품시장 기획조사(2) : 시선 사로잡는 정밀포장, 화장품에 가치를 더하다'보고서를 통해 빠르게 성장하고 있는 중국 화장품시장 동향과 포장 디자인의 최신 트렌드를 살펴보도록 한다.

• International Commerce and Information Review
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• v.18 no.4
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• pp.81-112
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• 2016

About 60 percent of cosmetic products sold in the dominant Taobao internet shopping mall proved recently to be counterfeit products made in China. This paper is to investigate the anti-counterfeiting strategies to clean up fake goods for Korean cosmetics which have been exported to China. Using the scienter rule the paper classified the forgery action for Korean cosmetics into four broad groups - counterfeit, piracy, illegally distributed product, and brand prior register. This paper suggested interior company's anti-counterfeiting strategies for each group, focusing on the construction for an integrated anti-counterfeiting system including consumer's rationality through the government cooperation between Korea and China.

• International Commerce and Information Review
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• v.19 no.3
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• pp.129-150
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• 2017

The Hallyu, or Korean Wave, has recently been proliferating around the world focusing on Asia. With the development of China's economy and the improvement of their people's living standards, Chinese consumption has been growing quickly. In cosmetic industry, Chinese consumers tend to prefer international brands including Korean cosmetics. There are various ways for Chinese consumers to purchase international brand cosmetics. One of them is overseas purchase via buying agent. This study is designed to exam various determinants of the overseas purchase. Based on empirical findings, product price and functionality can play an important role in terms of the overseas purchase. Also, moderating effects of an external factor(importing country's favorability) was empirically investigated. The results of SEM(Structural Equation Modeling) show that the relationship between consumer openness and overseas purchase via buying agent can be positively moderated by the favorability.

• Prospectives of Industrial Chemistry
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• v.22 no.1
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• pp.12-22
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• 2019

탈모 인구의 증가로 국내 탈모 시장이 빠르게 팽창하고 있으며, 탈모 관련 산업이 성장기에 진입하였다. 탈모시장은 탈모관리제품, 기기, 관리실 및 의료 시술로 세분화되고 있으며 관련 신제품들이 개발되고 있지만 샴푸와 같은 화장품 시장의 규모가 가장 크게 자리 잡고 있는 상황이다. 세계 헤어케어 관련 화장품 시장은 중국의 탈모 관련 미용산업 시장규모가 매우 크며, 국내 기업들도 중국 탈모 시장에 선진출하기 위해 제품개발 및 마케팅을 강화하고 있다. 이러한 시장동향과 더불어 국내에서는 새로운 소재 개발과 함께 안전하고 기능성이 뛰어난 탈모방지 화장품의 요구가 확대되고 있는 추세이다. 따라서 본 기획에서는 현재 기능성 헤어케어 제품들의 시장분석과 동업계 현황, 5-Force 분석을 통한 경쟁상황, 수요전망 등에 대하여 소개하고, 향후 탈모방지 화장품시장의 발전 가능성과 향후 전략 방안을 제시하고자 한다.

• Korea Trade Review
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• v.41 no.5
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• pp.63-87
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• 2016

Despite its rising labor costs these days, China still serves the role as 'World's Factory' thanks to a great deal of foreign direct investment, still remaining one of the world's highest, and the global companies, which have been willingly establishing foreign subsidiaries in China. While enjoying the benefits from the Chinese market, these global companies can now take advantages of another market; the one of Korea. If a product produced by a certain global company is actually manufactured in the local factory in China and the product meets specifications of Rules of Origin, the product shall receive preferential treatment under China-Korea FTA. In the perspective of global market, therefore, it is found that China-Korea FTA may have negative effects on chemical industry in Korea, which is considered one of the representatives of China-Korea FTA. This study examines such risks by network analysis, with several cases of 'Beauty or Make-up Preparations (HS Code 3304).' Analysis shows that Korea is classified as the marginal country group but not main country group when it comes to beauty products family. So this can be a great chance to the global cosmetic companies with local factories in China in the sense that they can increase their sales towards the market of Korea based on the China-Korea FTA. Under these concerns, this study suggests two policy alternatives for the chemical industry in Korea to deal with current challenges rising from China-Korea FTA. The suggested alternatives are: to actively attract the global chemical corporations which are yet to directly enter the Chinese market; and to invest on chemical products with high potential of growth as a priority.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.449-454
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• 2019

This study was designed to present the direction of Korean K-beauty by examining awareness, selection attributes, and satisfaction of the Chinese on Korean brand mask packs, which currently rank among the top 10 mask packs in China's beauty market. As a result, the perception of Korean Wave, especially entertainment / music preference, has a positive (+) effect on Korean mask pack choice attributes. Also, it was found that the influence of the Korean Wave greatly affected both satisfaction and repurchase intention. The increase of Chinese women's consumption and the appearance of the society due to the advancement of the society also affects the appearance. However, the safety and efficacy of the product has yet to be established. If the improvement of these technologies and the countermeasures of domestic cosmetics companies are provided, Korea's K-Beauty industry will be more active in the domestic and overseas markets.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.243-248
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• 2019

This study was designed to prepare measures for future development and growth of local cosmetics industry by examining awareness, purchasing behaviors and satisfaction of beauty professionals with regard to Korean brand mask packs that have recently created a big trend in the beauty market. According to the results of survey, 80.6 percent of the respondents said that the most important factor in buying a mask pack was 'effect,' and as for the needed improvement of mask packs, 33.7 percent responded 'effect,' indicating that consumers still find the function of a product is unreliable. In addition, the respondents said that 'K-beauty effect' was the reason why mask packs were highly popular abroad, especially in China, and items that can promote beauty market were also said to be 'K-beauty advertising and promotion,' so it is believed that a good impression of K-culture rather than its own efficacy or reliability is leading to the present results. Therefore, K-beauty industry is expected to grow further in the global market if domestic and abroad consumers' confidence on the product is gained through the development of superior products that have improved effect and usability.