• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.201-206
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• 2018

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

• Journal of Fashion Business
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• v.11 no.2
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• pp.155-171
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• 2007

This research aims to present the corresponding dimensions of China men's clothes on the basis of size specification of Korea men's suits. The results of this study, with the cooperation of Sejung Company exporting men's clothes to Ningbo City, Zhejiang Province in China, are as follows: 1. Based on the drop standard of KS K 0050, the body types of Chinese men in their 20s were classified. A body types were 55.77%, Y body types were 32.16%, B body types were 11.55% and BB body types were 1.51%. 2. According to the criteria of ready-made dimensions of normal body type suggested in Korea Standards, and in consideration of the basic distribution reality of body dimensions, representative 5 sizes were selected. 3. Research jackets by different sizes were produced and went through wearing tests. The means of 1st wearing test were 3.86, 4.09, 4.09, 3.57, and 3.69. The mean of 2nd wearing test of 88-73-170 size was 4.32. 4. The corresponding size specification of China men's clothes based on those of Korea men's suits were presented here, showing product sizes and physical items in detail.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.272-280
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• 2017

This article compares the content of a Korean movie, Miss Granny, and its Chinese adaptation, 20 Years-old Again. Popular in both countries, two movies are based on a same synopsis with similar characters and plots. With similarities, they also display differences originating from distinct social, cultural, and political conditions in each society. Firstly, Miss Granny displays women in Korea closer to mother figures than any other social roles, while 20 Years-old Again does more individualized and sexually active female images. Secondly, the former shows Korean men as the heads of houses in the Confucius tradition, but the latter does Chinese men more demoted and democratized. Thirdly, the former depicts the Confucius social caste system still surviving against oblivion, as the latter does the system being able to be overcome by serving the country. As main reasons of these differences, this article takes historical, social, and cultural differences that both societies have experienced from the early $20^{th}$ century.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.222-239
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• 2021

In this study, six mainland Chinese designer brands-Xander Zhou, Sankuanz, Sean Suen, Feng Chen Wang, Pronounce, and Angel Chen-were selected that had their works presented at both Chinese and global fashion shows between 2016 and 2021. By analyzing the design characteristics of each brand, it is possible to understand the style characteristics and trends of Chinese menswear designs. A case study approach was adopted utilizing literature data, whereby 1663 photos were collected from the fashion information website POP (www.pop-fashion.com). Changes in Chinese men's image and the menswear market were identified. The design characteristics of modern Chinese menswear are as follows. First, the results from analyzing the target brands show that each brand has a distinct personality. Compared with the traditional or formal style, urban casual and sports styles (based on street style) account for a larger proportion. Second, the boundaries between different styles are becoming ambiguous, and contrasting styles are harmoniously expressed by breaking down boundaries through changes and combinations of colors, materials, and details. Third, after examining the overall trend, 2018 was a watershed point, after which the design trend has changed from either conservative or exaggerated to a practical and everyday style, demonstrating a genderless trend.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.303-315
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• 2022

This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2022.10a
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• pp.91-92
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• 2022

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.7
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• pp.970-977
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• 2018

Chinese mobile games enjoyed big success in Korean game market in 2017. On the surface, such success owes to their effort to strengthen the collaboration with Korean publishers and to relieve Chinese style in the game structure such as user interface. However, there seems to be other reasons for Korean mobile gamers to accept Chinese games more easily than before. In this paper, we analyze the preferences of Korean gamers playing chinese mobile games in 2017 by survey through many community sites. Among 201 subjects of our survey, 79% were males and most of them were under 20's. We found gender difference of game genre they played such that most young males played Moe-fied Fleet games but females played casual fashion collection games. Other than that, regardless of gender, Korean gamers preferred Chinese games' charging policy and management policy as well as the character illustrations that emphasized fantasy-style sexism (autome or ero-kawai).

• International Commerce and Information Review
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• v.18 no.3
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• pp.101-130
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• 2016

Recently, by increasing the importance of China as consumer market, the need for a systematic and scientific study of Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence Chinese consumers'selection of Korean product through a comparative study of gender differences. This study used the data which were collected through Chinese adult consumers'survey on Korean cell phone products who reside at Beijing, Shanghai and Guangzhou. The main findings presented through empirical analysis results are as follows. First, Country image and brand personality have more influence on female consumers than male consumers on selection of Korean cell phones. Second, Male and female consumers have more influences by product attributes than other two factors. This study has presented the main implications of the preferred marketing strategies for Chinese enterprises of Korea on the basis of these research results.

• Information Systems Review
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• v.23 no.1
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• pp.115-134
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• 2021

Recently, the amount of money that foreigners buy from online shopping sites in Korea has been increasing, especially by Chinese consumers. In this study, we researched the effects of Chinese consumers' reviews, inquiries, and bargains on loyalty, and how these effects differ by gender so that Korean online sellers can take advantage of these opportunities. In order to verify the research model, a survey was conducted on Chinese consumers with online purchasing experience and 231 valid samples were collected and analyzed. As results, reviews, inquiries, and bargaining had the positive impacts on the loyalty of Chinese consumers. The impact of reviews on loyalty was higher in women, and the impact of inquiries and bargains on loyalty was higher in men. This study can help Korean online sellers effectively respond to Chinese consumers' reviews, inquiries, and bargains needs. This study, also, can help they understand and deal with the difference between the effect on reviews to women and the effect of inquiries and bargaining to men.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.437-440
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• 2017

2017년 상반기 우리 게임 시장의 특징 중 하나가 중국산 모바일 게임의 국내 흥행이라 할 만 하다. 3월 경만 해도 중국 게임사들이 카카오 등 국내 유통 업체 등을 통해 시장에 들어왔다면 7월 이후 우리 시장을 포함한 구글 플레이 마켓에서 초강세를 보이는 소녀전선 등은 국내 시장을 노린 한글화 작업 이외에는 중국, 대만, 홍콩 등의 업계가 제작과 배급을 다 담당하고 있는 실정이다. 본 논문은 이러한 국내 모바일 게임 시장에서 강세를 보이는 중국 게임을 플레이하는 국내 사용자들이 중국 게임임을 인지하고 있었는지, 또 어떤 면에서 국내 게임보다 더 선호되었는지를 여러 모바일 게임 사이트를 통한 201명의 설문 조사를 통해 밝히고자 하였다. 중국산 게임의 한국 사용자들은 79%가 남성이고 대부분이 20대 이하였으며 미소녀 함선 게임을 주로 하지만 그런 장르적 특성 이외에 소녀성, 판타지성, 선정성이 강화된 일러스트와 한국 게임과는 다른 과금정책 및 운영정책에 높은 점수를 주었음이 드러났다. 더 이상 한국 모바일 게임이 중국 수출품용이 아니라 오히려 우리가 시장을 방어해야 할 단계가 아닌지 심히 우려되는 상황이라 하겠다.