Comparative Analysis on Preference of Men's Jewelry in Korea and China (Focused on Tie-pin and Cufflinks)

한국과 중국의 남성 장신구 선호도 비교 분석 (넥타이핀과 커프스 버튼을 중심으로)

  • 고승근 (원광대학교 귀금속보석공예과)
  • Received : 2017.12.13
  • Accepted : 2018.02.20
  • Published : 2018.02.28


This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

본 연구는 한국과 중국의 남성 장신구 선호도에 관한 연구로서 점점 커지고 있는 현대의 남성장신구 시장의 변화와 발전을 위해 시작되었다. 한국의 남성장신구는 여성 장신구의 일부로서 소규모 시장으로 발전하다가 2006년 이후부터 남성 장신구로서 따로 분류되어 성장하기 시작했다. 하지만 아직까지도 매우 일부의 브랜드에서만 취급하고 있고 디자인의 다양성이 취약하여 혁신을 필요로 하는 시점이다. 중국의 남성 장신구 시장은 젊은 신흥부자들의 영향으로 급속하게 발전하고 있는 추세이다. 하지만 한국과 마찬가지로 중국 또한 남성 장신구의 디자인에 대한 연구가 미흡하여 남성 장신구에 대한 선호도에 대한 연구가 요구된다. 이를 위해 한국과 중국의 남성 장신구 중 대표적인 넥타이핀과 커프스 버튼의 선호도를 설문을 통해 조사한 결과 양국 모두 현재 판매되고 있는 디자인에 만족하지 못하고 있었으며, 한국은 넥타이핀과 커프스 버튼의 대중화가 어느정도 이루어져 소비자의 맞춤형 혁신적 발전이 요구되고 중국은 넥타이핀과 커프스 버튼의 대중화를 통해 남성 주얼리 시장의 성장을 기대할 수 있는 결과를 얻었다.



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