• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.637-644
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• 2011

The purpose of this research is to provide objective information about Korean and Chinese's sensitivity and preference among various Korean fonts, and offer guidelines for using it. Firstly, to analyze Korean fonts in objective way, We compared about image of Korean fonts to Chinese who feel unfamiliar with Korean letter, and proved how different from Korean's opinion. Secondly, one compared preference in particular fonts between Korean and Chinese. Through the factor analysis, the results are as follows. First, Korean and Chinese feel the same about the two groups of factors. There are differences in the rank, but the majority of fonts are included in the same group. It can be concluded that both Korean and Chinese has similar sensitivity about Korean fonts. Second, while Korean and Chinese decides preference on the familiarity, Chinese who are not familiar with Korean letters, have tendency to prefer calligraphic font which they have been using in the Chinese letter.

• Korea Trade Review
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• v.43 no.6
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• pp.161-192
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• 2018

The hotel industry in China has shown great growth both in terms of quantity and quality, but management of the most important element of the success of the hotel company is still not enough. The purpose of this study is to investigate the effects of emotional intelligence including self emotional appraisal, others' emotional appraisal, regulation of emotion, use of emotion on Chinese hotel employees' resilience to improve job satisfaction, organizational commitment, and to reduce turnover intention. Also, the relationship between job satisfaction, organizational commitment, and turnover intention was investigated. In order to analyze this, we surveyed 322 employees of Shanghai 4, 5star hotel in China. Empirical analysis showed that self emotional appraisal, regulation of emotion, and use of emotion of Chinese hotel employees had a positive effect on resilience, but others' emotional appraisal did not affect resilience. In addition, the resilience showed a positive effect on job satisfaction and organizational commitment, but not on turnover intention. Also, job satisfaction has a significant negative effect on organizational commitment and turnover intention, and organizational commitment has a significant negative impact on turnover intention. This study aims to provide a better understanding of emotional intelligence and resilience, and to provide effective management of human resources management.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.361-367
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• 2019

The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.291-292
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• 2018

The purpose of this study is to examine the sensitivity of the audience to the background of the building where Chinese historical film 'Hero' is used. In this study, the sensitive vocabulary suitable for the building background was derived through previous research related to sensitivity, and the sensitive analysis was analyzed by questionnaire form. Research result shows that the building background of the movie can have an sensitive impact on the audience and will help to understand Chinese traditional style and culture.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.135-138
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• 2008

중국의 디자인은 올림픽과 많은 국제적인 행사를 통하여 국제적인 위상과 글로벌 마인드를 갖추고 있다. 그런데 국제성과 민족성은 서로 상충하면서도 추구해야할 양면적인 것이다. 국제적인 기업으로 성장하는 중국기업의 디자인적 마인드의 현주소를 찾기 위하여 본 연구는 비교디자인적 방법에 의하여 한국 기업의 CI디자인과 비교연구를 통하여 중국적인 CI디자인의 원형을 찾고자 한다.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.57-64
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• 2012

The purpose of this study was to compare the visual sensibility of red shirts in university students of two countries, Korea and China in order to suggest the color planning for shirts. Seven tonal red shirts' visual sensibility and preferences were evaluated by the students of Korea and from China in the sense of sight. Evaluated data were analyzed by using frequency analysis, average, factor analysis and t-test. The visual sensibility of red shirts was classified into three factors: sporty, romantic and classic. Those factors of visual sensibility showed a significant difference according to nationality and gender. The Chinese students had a more sporty feel to the strong tone, and a more classic feel to the dark tone than the Korean students. The deep tone red shirts was reputed to be more romantic by the Korean students, but the light tone and the pale tone were considered more romantic by the Chinese students. Meanwhile, the effects of nationality and gender on seven tone of preferences for red shirts was significantly differed.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.167-170
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• 2009

기업 CI 디자인은 시각적 요소의 차별성뿐만 아니라 기업 소비자에서 제공하는 제품과 제품에 수반되는 모든 것이 경쟁기업과 차별되게 인식되는 기업의 통합적 이미지 및 가치이다. 오늘날 브랜드 전략과 맞물려 기업아이덴티티 전략으로 그 중요성이 날로 강화되고 있는 상황이다. 본 논문의 목적은 중국과 한국의 기업 CI 에 대한 시대별 비교 분석을 통해 어떤 시대감성이 CI 디자인에 반영되었으며 CI 디자인에 있어 글로벌 커뮤니케이션 못지않게 전통 문화적 요소가 중요함을 밝히고자하는 데 있다.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.351-362
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• 2013

This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.289-290
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• 2018

The purpose of this study is to analyze the emotions of color in Chinese historical film 'Hero'. This study was carried out by questionnaire survey on students and ordinary person of 20 ~ 45 years old Korean-Chinese image content students through sensitive scientific research method. It was evaluated on the color in the background, the lighting of the Chinese historical movie 'Hero'. The results of this study suggest that the color of the film may have an emotional impact on the audience.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.132-134
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• 2010

중국홍[紅]은 중국 색채문화 중에서 중요한 자리매김을 하고 있고 또한 중국인의 마음속에 행복한 생활을 갈망하는 상징적 표현의 색채이다. 본 논문에서는 중국 전통 색채인 중국홍[紅]이 지니는 개성과 특징 및 패키지 디자인응용사례를 분석함으로써 중국홍[紅]이 기호품 패키지 디자인에서 중국인에게 보다 더 감성적으로 정보를 전달하고 매료시킬 수 있게 하는 매개체임을 시사하고자 한다.