• 한국의류산업학회지
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• 제23권3호
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• pp.358-369
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• 2021

This study aims to classify the dimensions of the sales information of secondhand clothing goods on the C2C secondhand trading platform and to systematically analyze the components of each dimension. To this end, the NVivo 12.0 qualitative data analysis software was used. The content analysis showed that the sales information of secondhand clothing goods was classified into four dimensions: detailed information of the sale goods, information specific to secondhand clothing goods, seller opinion information, and service information. The components of each dimension were as follows. The detailed information of the sale goods included size, sale price, item, design, brand name, material, color, wearing season, fit, gender, etc. The information specific to secondhand clothing goods included the number of times the item was worn, its purchase history, and product condition. Seller opinion information included product review, sales motivation, notes for the transaction, coordination proposal, and usage proposal. The service information included the transaction mode, exchange·return·refund, and promotion. The frequency analysis showed that the highest frequencies were sale goods(37.47%), information specific to secondhand clothing goods(24.63%), seller opinion information(20.54%), and service information(17.37%). This study will help C2C secondhand trading platform managers or sellers establish clear standards for presenting sales information and developing ideas toward constructing differentiated platform contents.

• 한국의류산업학회지
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• 제14권4호
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• pp.544-553
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• 2012

This study examined the influence of consumer self-confidence and self-confidence in fashion coordination on the attitude toward secondhand fashion goods and the purchase intention of secondhand fashion goods. Questionnaire data from 346 university students were analyzed and the results were summarized as follows. First, there were five factor solutions in consumer self-confidence: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set information, persuasion knowledge. Second, information acquisition, social outcomes decision making, and consideration-set information had significant effects on self-confidence in fashion coordination, while personal outcomes decision making and persuasion knowledge had no effect on self-confidence in fashion coordination. Third, self-confidence in fashion coordination had a significant effect on attitude toward secondhand fashion goods however, it had no effect on purchase intention of secondhand fashion goods. Fourth, attitude toward secondhand fashion goods had a significant effect on the purchase intention of secondhand fashion goods. The results show diverse implications for marketers and managers of secondhand fashion goods.

• 한국의류학회지
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• 제47권5호
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• pp.822-838
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• 2023

Reselling, an activity of purchasing high-scarcity products and selling them back at high prices, has gained popularity among those in their 20s and 30s in recent years. This study examines the resell activity process of the MZ generation using the online second-hand platform and its inherent meaning. Interviews with 15 participants in their 20s and 30s showed that respondents have four purchase stages: being influenced by social media, collecting and comparing information using various social media, purchasing efforts, and post-purchase behavior. The research derived three inherent meanings of resell activities: (1) means of self-presentation and differentiation, (2) confirmation of investment skills and aptitude to lead fashion trends, and (3) pleasure of consumption. Respondents indicated meeting self-satisfaction through public selfies on social media. In addition, they emphasized the empirical pleasure during the buying journey by collecting product information, comparing prices, and negotiating with buyers. Our findings confirm the spread of resell activities from minority groups to enthusiastic youth. This study is significant for focusing on fashion products that attract attention in the resell market and examining the respondents' consumption experiences from various perspectives.

• 한국의류학회지
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• 제37권4호
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• 복식문화연구
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• 제21권3호
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• pp.324-337
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• 2013

The purpose of the present study was to investigate the differences in purchase behaviors, buying motives of secondhand clothing and the perception toward secondhand clothing products among the groups as determined by their gender and age. Data were collected by a pilot test and the final questionnaire survey administered to 450 subjects in the age range from 20 to 59, living in Seoul; 430 were used for data analyses. The results showed that 3 factors for buying motives (distinction, affordability, and quality & attractiveness) and 2 factors for perception toward secondhand clothes (positive and negative perceptions) were formulated. Women tended to buy more secondhand clothing products for themselves as well as their family, and put more importance on most of selective criteria than men did. The young were more likely to have negative perception and to buy at diverse places. Those having experiences of buying secondhand clothes showed more positive perception on such products. It is expected that this study provides basic information needed for secondhand apparel companies to develop their marketing strategies to increase customer satisfaction.

• 한국의상디자인학회지
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• 제25권1호
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• pp.49-63
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• 2023

The purpose of this study is to investigate the current status and motives of buying second-hand clothing among university students and to suggest a plan to activate second-hand clothing transactions. In order to discover the effect of the buying motives on the purchasing of second-hand clothing, 112 university students who have purchased second-hand clothing over the past six months were surveyed and their responses were used for analysis. As a result of the analysis, it was found that design differentiation, habitual use, and economical factors had a meaningful effect on the purchase of second-hand clothes. Second-hand clothes have a positive environmental perception, but that perception did not impact the purchasing of second-hand clothes. It is necessary to raise the awareness and social movement around second-hand clothing and teach consumers the environmental benefits and sustainability of second-hand clothing. An activation plan for the second-hand clothing market is: 1. Proposes various market subdivisions that meet the characteristics and tastes of consumers that lead to the purchase of used clothing. In this study, two economic factors were found among the buying motives. The first is purchasing second-hand clothing at a very low price, and the second is finding luxurious expensive items or unique values at a lower price. Therefore, it is necessary to find various markets segments that suit consumer tastes by checking consumer characteristics and detailed factors. 2. Nurture second-hand clothing processing brands for the diversification of the second-hand clothing market. 3. There is an urgent need for quality classification, quality assurance, and the standardization of second-hand clothing. This study is meaningful in that it explored the possibility of having a positive effect on activating the second-hand clothing market.

• 한국의류산업학회지
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• 제13권6호
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• pp.909-916
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• 2011

This study explored the differences in consumer characteristics-consumer self-confidence, attitude toward, trust and purchase intention for secondhand fashion goods, self-confidence in fashion coordination, price sensitivity for fashion product, and environment conservation consciousness-according to purchasing experience of secondhand fashion goods. A set of questionnaire was administered to 400 university students in Daegu from 18 to 28 April 2011. Data were analyzed by factor analysis, Cronbach's ${\alpha}$, frequency, t-tests. Secondhand fashion goods shoppers were 135(37%) and non-shoppers were 230(63%). The difference analysis results between the two groups were as follows. First, in consumer self-confidence, shoppers showed higher than non-shoppers except persuasion knowledge, and there was no difference in marketplace interfaces between the two groups. Second, there were significant differences in attitude toward secondhand fashion goods, trust and purchase intention for secondhand fashion goods between the two groups. Third, shoppers had higher self-confidence in fashion coordination than non-shoppers, but there was no difference in environment conservation consciousness and price sensitivity for fashion product between the two groups. For future study, it is suggested to find out more general characteristics of secondhand fashion goods shoppers covering other age brackets.

• 한국항만경제학회지
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• 제25권4호
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• pp.107-130
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• 2009

부산 신항은 현재 개발 중에 있어 항만배후단지의 효유적인 이용이 부산 신항의 미래를 결정짓는 중요한 과제이다. 따라서 본 논문은 부산 신항의 항만배후단지의 효율적인 이용을 위해 우리나라의 교역량의 상당부분을 차지하고 있는 중국 및 일본과의 국제분업구조와 부산항의 대 중국 및 일본과의 수출입구조를 RCA지수와 GL지수를 이용하여 분석하고, 또한 부산 발전 10대 전략산업 등을 근거로 하여 부산 신항의 항만배후 단지에 유치할 적절한 산업을 선정하려고 한다. 한 중 일 3국의 국제분업구조 분석과 부산항의 대 중국 및 일본의 수출입실적 분석, 그리고 한 중 일 3국의 RCA 및 GL분석의 결과에 의하면, 3국간의 교역에서 한국의 비교우위 품목은 섬유 의류, 귀금속, 펄프 인쇄물, 기계 전기제품 등이며, 한국의 대 중국 및 일본교역에서는 기계 전기제품과 1차금속 비금속제품 등에서 산업내 무역이 이루어지고 있다. 여기에 더하여 광학 정밀기구 의료 악기 등이 높은 수출실적을 나타내고 있다. 또한 부산의 10대 전략산업인 의료, 섬유 의류 및 기계는 이미 포함되어 있으므로 자동차, 조선, 우주항공, 지능형 로봇, 나노소재, 연료전지 및 수소에너지 등이 추가될 수 있다. 그 결과 부산 신항의 항만배후단지에 유치할 산업은 저위기술분야인 섬유 의류와 펄프 인쇄물, 중저위기술분야인 귀금속과 1차금속 비금속제품은 물론 중고위기술분야인 기계 전기제품, 자동차, 조선, 고위기술분야인 광학 정밀기구 의료 악기, 나노소재, 연료전기, 우주항공, 지능형 로봇 등을 위주로 하고 이와 연관된 산업도 유치하는 것이 합리적이라 할 수 있다.