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http://dx.doi.org/10.5805/KSCI.2012.14.4.544

Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods  

Park, Hyun-Hee (School of Business Administration, Kyungpook National University)
Choo, Tae-Gue (Department of Fashion Design, Kyungpook National University)
Publication Information
Fashion & Textile Research Journal / v.14, no.4, 2012 , pp. 544-553 More about this Journal
Abstract
This study examined the influence of consumer self-confidence and self-confidence in fashion coordination on the attitude toward secondhand fashion goods and the purchase intention of secondhand fashion goods. Questionnaire data from 346 university students were analyzed and the results were summarized as follows. First, there were five factor solutions in consumer self-confidence: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set information, persuasion knowledge. Second, information acquisition, social outcomes decision making, and consideration-set information had significant effects on self-confidence in fashion coordination, while personal outcomes decision making and persuasion knowledge had no effect on self-confidence in fashion coordination. Third, self-confidence in fashion coordination had a significant effect on attitude toward secondhand fashion goods however, it had no effect on purchase intention of secondhand fashion goods. Fourth, attitude toward secondhand fashion goods had a significant effect on the purchase intention of secondhand fashion goods. The results show diverse implications for marketers and managers of secondhand fashion goods.
Keywords
consumer self-confidence; self-confidence in fashion coordination; attitude toward secondhand fashion goods; purchase intention of secondhand fashion goods;
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Times Cited By KSCI : 10  (Citation Analysis)
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