Browse > Article
http://dx.doi.org/10.5805/KSCI.2011.13.6.909

The Comparison of Consumer Characteristics according to Purchasing Experience of Secondhand Fashion Goods  

Park, Hyun-Hee (School of Administration, Kyungpook National University)
Choo, Tae-Gue (Department of Fashion Design, Kyungpook National University)
Publication Information
Fashion & Textile Research Journal / v.13, no.6, 2011 , pp. 909-916 More about this Journal
Abstract
This study explored the differences in consumer characteristics-consumer self-confidence, attitude toward, trust and purchase intention for secondhand fashion goods, self-confidence in fashion coordination, price sensitivity for fashion product, and environment conservation consciousness-according to purchasing experience of secondhand fashion goods. A set of questionnaire was administered to 400 university students in Daegu from 18 to 28 April 2011. Data were analyzed by factor analysis, Cronbach's ${\alpha}$, frequency, t-tests. Secondhand fashion goods shoppers were 135(37%) and non-shoppers were 230(63%). The difference analysis results between the two groups were as follows. First, in consumer self-confidence, shoppers showed higher than non-shoppers except persuasion knowledge, and there was no difference in marketplace interfaces between the two groups. Second, there were significant differences in attitude toward secondhand fashion goods, trust and purchase intention for secondhand fashion goods between the two groups. Third, shoppers had higher self-confidence in fashion coordination than non-shoppers, but there was no difference in environment conservation consciousness and price sensitivity for fashion product between the two groups. For future study, it is suggested to find out more general characteristics of secondhand fashion goods shoppers covering other age brackets.
Keywords
secondhand fashion goods; consumer self-confidence; self-confidence in fashion coordination; attitude toward; trust and purchase intention for secondhand fashion goods;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
연도 인용수 순위
1 김연주. (2009). 청소년의 환경보존의식과 의복태도 및 의복구매행동의 관계. 전남대학교 교육대학원 석사학위논문.
2 날개 단 중고품, 귀하신 몸으로 환골탈태. (2011, 5. 24). 머니투데이. 자료검색일 2011, 5. 24, 자료출처 http://mnb.mt.co.kr/mnbview.php?no=201007230 7398139519
3 박현희, 구양숙, 구동모. (2007). 소비자의 쇼핑가치가 패션제품 속성평가 및 브랜드 재구매의도에 미치는 영향-가격수준에 따른 조절효과를 중심으로-. 한국의류학회지, 31(2), 236-246.
4 이명희, 이은실. (1997). 인구통계적 변인에 따른 노년 여성의 외모관심과 자신감에 관한 연구. 한국의류학회지, 21(6), 1072-1081.
5 이윤보다 사람을 남기는 쇼핑몰, 구제의류 인기 쇼핑몰 '슬러'. (2011, 2. 21). 정경뉴스. 자료검색일 2011, 5. 24, 자료출처 http://www.mjknews.com/news/article View.html?idxno=43282
6 전경숙. (2006). 소비자 자신감이 의복만족도에 미치는 영향. 대한가정학회지, 44(9), 51-59.
7 전태유. (2009). 아울렛의 점포속성이 소비감정, 관계품질, 충성도에 미치는 영향. 한국의류산업학회지, 11(3), 417-426.
8 정혜영. (2002). 유명브랜드 의류에 대한 인지적 신념과 소비감정이 구매의도에 미치는 영향. 복식문화연구, 10(3), 248-260.
9 중고 명품 매장 프랜차이즈, 럭스파밀리아. (2010, 11. 24). wow한국경제TV. 자료검색일 2011, 5. 24, 자료출처 http://www.wowtv.co.kr/news/vodnews/view2.asp? bcode=T07010000&vodnum=56333
10 최선형. (1993). 의류제품에 대한 감정적 반응이 태도형성에 미치는 영향. 서울대학교 대학원 석사학위논문.
11 최선형. (1993). 의류제품에 대한 감정적 반응이 태도형성에 미치는 영향. 서울대학교 대학원 석사학위논문.
12 치솟는 물가에 온라인몰에서도 중고제품 인기. (2011, 3. 7). 아주경제. 자료검색일 2011, 5. 24, 자료출처 http://www.ajnews.co.kr/view_v2.jsp?newsId =20110307000199
13 하오선, 김희라, 신혜원. (2010). 동대문 패션시장의 이미지와 패션제품에 대한 외국인 소비자의 인식 -두타몰 지역을 중심으로-. 패션비즈니스, 14(2), 42-56.
14 하오선, 신혜원. (2001). 인터넷 의류구매자의 의류쇼핑행동, 태도 및 특성. 한국의류학회지, 25(1), 71-82.
15 한은주. (1993). 의류통신판매 시 소비자의 위험지각과 영향변인이 구매의도에 미치는 영향. 연세대학교 대학원 석사학위논문.
16 허갑섬, 이병화. (1999). 패션연출 방법에 관한 조사 연구 -직장여성을 중심으로-. 한국의류학회지, 23(1), 54-65.
17 황진숙, 양화영. (2006). 청소년의 라이프스타일에 따른 의복쇼핑성향과 의류제품의 인터넷 구매행동. 한국의류학회지, 30(1), 71-82.
18 CJ오쇼핑, 개인간 중고거래 어플 출시. (2011, 2. 14). 아시아경제. 자료검색일 2011, 5. 24, 자료출처 http://www.asiae.co.kr/news/view.htm?idxno=2011021408563116658
19 Bearden, W.O., Hardesty, D.M., & Rose, R.L. (2001). Consumer selfconfidence: Refinements in conceptualization and measurement. Journal of Consumer Research, 28(1), 25-33.
20 Goldsmith, R. E., Kim, D., Flynn, L. R., & Kim, W. (2005). Price sensitivity and innovativenessfor fashion among Korean consumers. The Journal of social psychology, 145(5), 501-508.   DOI   ScienceOn
21 Goldsmith, R. E., & Newell, S. J. (1997) Innovativeness and price sensitivity: Managerial, theoretical and methodological issues. Journal of Product and Brand Management, 6(3), 163-174.   DOI   ScienceOn
22 Jarvenpaa, S.L., Tractinsky, N., & Vitale. M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(1-2), 45-71.   DOI
23 Kalar, A., & Goodstein, R. C. (1988). The impact of advertising positioning strategies on consumer price sensitivity. Journal of Marketing Research, 25, 210-224.
24 Locander, D. N., & Hermann, P. W. (1979). The effect of selfconfidence and anxiety on information seeking in consumer risk reduction. Journal of Marketing Research, 16, 268-274.   DOI   ScienceOn
25 Zeiththaml, G., Tsang, A. S. L., Zhou, N., Li, F., & Nicholls, J. A. F. (1988). Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data. European Journal of Marketing, 40(1/2), 17-43.
26 Mackenzie, S. B., & Lutz, R. J. (1989). An empiricalexamination of structural antecedents of attitude toward in the advertising pretesting context. Journal of Marketing, 53(2), 48-65.   DOI   ScienceOn
27 Shim, S., & Drake, M. F. (1990). Consumer intention to purchase apparel by mail Order: Beliefs, attitude, and decision process variables. Clothing and Textiles Research Journal, 9(1), 18-26.   DOI
28 Wu, I. L., & Chen, J. L. (2005). An extension of trust and TAM model with TPB in the initial adoption of on-line tax: An empirical study. International Journal of Human-Computer Studies, 62(6), 784-808.   DOI   ScienceOn