Browse > Article
http://dx.doi.org/10.7741/rjcc.2013.21.3.324

Perception, purchase behaviors of and the buying motives toward secondhand clothing products  

Kim, Doo Han (Dept. of Clothing and Textiles, Kyung Hee University)
Kim, Mi Sook (Dept. of Clothing and Textiles, Kyung Hee University)
Publication Information
The Research Journal of the Costume Culture / v.21, no.3, 2013 , pp. 324-337 More about this Journal
Abstract
The purpose of the present study was to investigate the differences in purchase behaviors, buying motives of secondhand clothing and the perception toward secondhand clothing products among the groups as determined by their gender and age. Data were collected by a pilot test and the final questionnaire survey administered to 450 subjects in the age range from 20 to 59, living in Seoul; 430 were used for data analyses. The results showed that 3 factors for buying motives (distinction, affordability, and quality & attractiveness) and 2 factors for perception toward secondhand clothes (positive and negative perceptions) were formulated. Women tended to buy more secondhand clothing products for themselves as well as their family, and put more importance on most of selective criteria than men did. The young were more likely to have negative perception and to buy at diverse places. Those having experiences of buying secondhand clothes showed more positive perception on such products. It is expected that this study provides basic information needed for secondhand apparel companies to develop their marketing strategies to increase customer satisfaction.
Keywords
secondhand clothes; buying behavior; perception; buying motive;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
연도 인용수 순위
1 Daum encyclopedia. "Secondhand goods". from http://taxinfo.nts.go.kr/docs/customer/dictionary/view.jsp?word_id=6493.
2 Huh, K. O.(2004). The effect of consumers' environmental conservation behavior on the purchase of pro-environmental and used products. Journal of the Korean Home Economics Association, 42(9), 85-97.
3 Hwang, W. Y.(2012, July 12). Secondhand clothing popular? 'Online and offline' staggered huibi. Sports seoul. Retrieved November 23, 2012, from http://news.sportsseoul.com/read/economy/1058460.htm.
4 Kang, K. H.(2011, December 19). "Secondhand in the rising popularity online shopping mall on the waterfront". Aju News. Retrieved December 07, 2012, from http://www.ajunews.com.
5 Kim, B. K., & Kim, M. S.(2001). Clothing purchase behaviors of patrons of dongdaemun market. Journal of the Korean Society of Clothing and Textiles, 25(3), 638-649.   과학기술학회마을
6 Kim, B. M., & Lee, J. M.(1997). The Research on the disposal of unused cloths - Focusing on the environmental protection-. Journal of the Korean Home Economics Association, 35(2), 19-32.   과학기술학회마을
7 Kim, H. R., Shin, H. W., Rhee, J. U., Ha, O. S., & Kim, T. I.(2004). The study on consumer in second hand luxury market. Journal of Fashion Business, 8(2), 15-25.   과학기술학회마을
8 Kim, I. S., & Seok, H. J.(2004). A study on the practices of clothing reuses and clothing attitudes by the green store users. Journal of the Korean Society of Clothing and Textiles, 28(8), 1088-1099.   과학기술학회마을
9 Kim, J. Y.(2012, November 13). Cosmetics "was in use by someone else... even secondhand-buy". Kookmin Daily. Retrieved December 03, 2012, from http://news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=0006623824&cp=du
10 Kim, M. N.(2012, October 05). Secondhand goods seoul flea market outing spread culture of sharing. Kookmin Daily. Retrieved December 03, 2012, from http://news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=0006504399&cp=du
11 Kim, S. I.(2010, December 29). Of those ridiculous outfits 'resurrection'. SBS News. Retrieved December 07, 2012, from http://news.sbs.co.kr
12 Lee, G.(2012, March 06). Well take advantage of the secondhand marketplaces 'buy' net. It Today. Retrieved November 21, 2012, from http://www.ittoday.co.kr/news/articleView.html?idxno=25579.
13 Minjungseorim Editorial bureau(2007). Essence a Korean language dictionary. Seoul: Minjungseorim.
14 Naver Korean language dictionary. "Flea market". from http://krdic.naver.com/detail.nhn?docid=16640100
15 Park, H. H., & Choo, T. G. (2011). The comparison of consumer characteristics according to purchasing experience of secondhand fashion goods . Journal of Korean clothing industry, 13(6), 909-916.   과학기술학회마을   DOI   ScienceOn
16 Park, H. H., & Oh, S. D.(2005). The influence of materialism and environment consciousness on recycling attitude and behavior of clothing. Journal of the Korean Home Economics Association, 43(10), 167-177.   과학기술학회마을
17 Yoo, M. I., & Ahn, H. J.(2001). A study on the recycling of clothing behavior. Consumption of Cultural Studies, 4(1), 107-126.
18 Park, H. M.(2011, December 17). "'Sell the story' of the new changes in the used market". Trend Insight. Retrieved December 07, 2012, from http://trendinsight.biz.
19 Seok, H. J., & Kim, I. S.(2005). Attitudes toward clothing and green store usage, followed by green store user's consciousness of the environment. Journal of the Korean Home Economics Association, 43(6), 171-182.
20 Yoo, H. J.(2006). Investigation into consumers' shopping experiences in internet used-item markets - Focused on "i-baby" -. Journal of the Korean Home Economics Association, 44(4), 175-190.