• Journal of Internet Computing and Services
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• v.17 no.1
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• pp.109-118
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• 2016

As Internet technology further develops, a social networking service (SNS) also develops. But most studies on SNS are not appropriate for business purposes since they mainly focus on personal characteristics. Unlike previous studies, however, this study tries to understand the effect of SNS on performance in the perspective of business. As the result of analysis, SNSE(Social Networking Service Engagement) appears to have positive effect on TMC(Transactive Memory Capability) and PER(Performance), and TMC also seems to affect PER. On the assumption that there should be some parameters between SNSE and PER that earlier studies did not consider, this study has proved that a new way of memories, or TMC, forms the bridge between SNS and PER. It also found out that the time spent on SNS is positively controlled when SNSE affects TMC. These results are different from those of the previous studies arguing that SNS has nothing to do with PER.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.115-125
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• 2019

This study examined the effects of entrepreneurship and perception of entrepreneurial environment on business performance. In particular, this study analyzed the difference in the effect of each independent variable on the dependent variable by using the government's participation in the start-up support project as a moderate variable. In order to achieve the purpose of this study, the researcher drew the variables corresponding to entrepreneurship and the variables related to entrepreneurship awareness. Innovativeness and risk sensitivity were selected as variables for entrepreneurship, and market environment and product environment were selected as variables for perception of entrepreneurial environment. Based on the above variables the research model was completed including the degree of participation in the government's start-up support project as a moderating variable. The data for the empirical analysis were collected from start-up companies in Daegu in 2018. A total of 601 questionnaires were collected and 399 copies of the data were used in this study after removing the unfaithful answers. The results of the analysis showed that innovation had a negative effect on management performance, and risk sensitivity, market environment, and product environment had a positive effect on management performance. In terms of the moderating effect, in the case of innovation, the higher the participation in government support projects, the lesser the negative effect. Risk sensitivity and product environment showed a strong impact on companies with a lot of government support projects, and the market environment had a strong impact on those who participated less. This study confirmed the importance and necessity of entrepreneurship and perception of entrepreneurial environment that influence the management performance of entrepreneurs. It is also meaningful in that it deals with the practical effects of the government's start-up support project on the start-up performance.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.93-96
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• 2018

통계청 자료에 따르면 지난해 자영업 폐업률은 전년 대비 10.2% 포인트 높은 87.9%를 기록했다. 자영업 4개 업종인 도소매업, 음식, 숙박업은 지난해 48만 3985개가 새로 생겼으며 반면 42만 5203개가 문을 닫았다. 2018년 8월 통계청 자료에 따르면 온라인쇼핑 거래액은 전년 동월 대비 19.6% 증가했고, 모바일쇼핑 거래액도 모바일 이용 확산과 간편 결제 서비스 발전 등에 힘입어 전년 동월 대비 29.7% 증가하였다. 본 연구에서는 소매업인 온라인 쇼핑몰은 매년 20%대의 성장률을 보이고 있는 점에 주목해서 온라인 쇼핑몰의 매출 성과와 연관이 있는 방문 의도에 미치는 변수를 연구하고자 한다. 해마다 판매자가 증가하고 있는 온라인 쇼핑몰 업계는 치열한 경쟁과 늘어나는 마케팅 비용을 감당하지 못해 폐업의 수순을 밟고 있는 경우가 많다. 온라인쇼핑 운영자들이 하고 있는 대표적인 마케팅 방법인 블로그, 키워드 검색광고, SNS 채널 마케팅이 온라인 쇼핑몰의 방문 의도에 얼마나 영향을 미치고 있는지 연구 조사하고자 한다. 특히 온라인 쇼핑몰에 방문하는 사람들의 개인적 특성인 충동구매 성향, 다양성 추구 성향, 자기조절 성향을 조절 변수로 하여 개인 성향에 따라 각 독립변수들과의 방문 의도 상관관계를 알아보려 한다. 독립변수들이 방문 의도와의 관계를 실증 분석하여 온라인쇼핑몰의 준비하는 예비창업자나 기창업자들에게 보다 지속적인 기업성장과 매출성과에 도움이 되고자 한다.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.537-545
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• 2021

We hypothesize work jealousy can moderate the relationship between leader-member exchange (LMX) and two different work behaviors, counterproductive work behavior(CWB) and organizational citizenship behavior (OCB). The results supported our hypotheses and found an interaction between LMX and work jealousy such that the relationship between LMX and CWB is negative when jealousy is higher but not when jealousy is lower. We did not find an interaction between LMX and work jealousy on OCB, however. We test our hypotheses in a service organizational sample consisting of one hundred thirty-nine. Managerial implications and directors for future research are discussed.

• Proceedings of the Korean Information Science Society Conference
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• 2006.06a
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• pp.40-42
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• 2006

유전자 발현에 있어서의 조절작용은 유전자간의 복합적인 상호작용의 결과에 기인한다. 따라서 이러한 현상으로부터 기능적으로 연관된 유전자 군을 식별하기 위해서는 단일 유전자보다는 복수의 유전자군의 발현패턴을 대상으로 하게 된다. 이 경우 발현패턴의 시간에 따른 다양하고 복잡한 특징들은 은닉변수학습 모형을 이용하므로서 보다 명확하게 표현될 수 있고, 유사한 기능을 가진 유전자 군을 탐색 하는데에 효과적으로 이용될 수 있다. 본 논문에서 제시된 은닉변수학습 모형은 이스트 Cell Cycle 데이터에 적용한 결과 특정 조절유전자에 대하여 생물학적으로 연관된 유전자 군을 찾는 데에 다른 방법과 비교하여 효과적임을 보일 수 있었다.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.113-121
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• 2018

This study discusses the relationships among work-family conflict, workers' individual engagement and self-efficacy. The empirical analysis shows that work-life conflict has a great importance on workers' individual engagement. The results highlight the role of work-family conflict in helping to enhance the workers' individual engagement. This study contributes to the work-family conflict in literature by reporting the findings of empirical research, which examine the attitudes relating work-family conflict. It is identified in the study that the substantial impact of work-family conflict on workers' individual engagement is crucial, and the policy implications for employers suggested.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.1042-1045
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• 2010

본 연구는 TAM 모형을 기반으로 유용성과 경제성 변수에 기업의 고객 충성도를 조절변수로 하여 유무선 결합서비스(FCM)에 대한 소비자의 수용의사에 대해 연구하였다. 그 결과, 소비자들은 FCM 의 유용성과 경제성에 유의한 영향을 미치고 있으며, 기업에 대한 고객 충성도는 조절효과를 가지고 있었다. 소비자들은 현재 유선기반의 단순묶음(bundling)형태의 서비스를 주로 이용하고 있으며, 경제성(요금의 적합성)에 대한 만족도는 높지 않았다. 또한, 소비자들은 현재의 서비스와는 상관없이, 향후 FMC 활성화에 따라 통신사의 변경을 고려하고 있어 기업에 대한 신뢰보다는 제공 서비스의 품질과 효과를 우선시 하고 있음을 나타냈다. 향후 결합서비스의 중심서비스로는 이동전화를 선호하고 있었으며, 결합서비스 형태로는 인터넷과 인터넷 TV 를 결합한 서비스를 추구하고 있었다. 본 연구는 향후 통신사업자들의 바람직한 FCM 의 구성과 요금정책 전략 수립에 있어 다소나마 도움을 줄 수 있을 것으로 판단된다. 각 사업자는 유무선 결합서비스가 성공적인 비즈니스모델로 정착하기 위해 소비자들의 효용을 정확히 알고 소비자들에게 맞는 우수한 콘텐츠와 기능적 품질의 제공이 무엇보다 중요하게 될 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.61-72
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• 2017

Although small and medium-size enterprises are facing the significant trends in the Fourth Industrial Revolution and Open Innovation which are increasingly in need, the subjects of absorptive capacity and entrepreneurship has not been studied sufficiently in order to enhance the competitiveness of SMEs' products and cope with the current trend. The purpose of this study is to investigate the effects of absorptive capacity of SMEs on product competitiveness and the moderating role of CEO's entrepreneurship between the absorptive capacity and the product competitiveness. The data were collected from 313 employees of 22 SMEs in the Seoul metropolitan area, Kyunggi-do and Chung-cheong province, and analyzed using hierarchical regression analysis. As a result of the hypothesis test, both the absorptive capacity of SMEs and CEO's entrepreneurship had a positive effect on the product competitiveness. In addition, also found out the innovativeness and the proactivness out of the three entrepreneurship had the moderate roles between the potential absorptive capacity out of the absorptive capacity and the product competitiveness. On the other hand, the risk-taking out of the three entrepreneurship had the moderate roles between the realized absorptive capacity out of the two absorptive capacity and the product competitiveness. These results suggest that open innovation and technological entrepreneurship are needed to help SMEs learn external resources and information to create performance. After discussing this conclusions and implications of the study, the direction for future study was presented.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.127-134
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• 2022

This study sought to identify the voice user interface (VUI) design parameters that evoked positive user emotions. Six VUI design parameters that could affect emotional user satisfaction were considered. The moderating effects of user gender and the design parameters were analyzed to determine the appropriate conditions for user satisfaction when interacting with the VUI. An interactive VUI system that could modify the six parameters was implemented using the Wizard of OZ experimental method. User emotions were assessed from the users' facial expression data, which was then converted into a valence score. The frequency analysis and chi-square test found that there were statistically significant moderating gender and AI effects. These results implied that it is beneficial to consider the users' gender when designing voice-based interactions. Adult/male/high-tone voices for males and adult/female/mid-tone voices for females are recommended as general guidelines for future VUI designs. Future analyses that consider various human factors will be able to more delicately assess human-AI interactions from a UX perspective.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.53-62
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• 2013

The purpose of this research is to find the factors affecting the academic education satisfaction of social entrepreneurs, and to analyse the moderate variable such as the study motivation among the factors. These factors includes the curriculum, the education management, the education facilities, the characteristics of instructors and the study motivation. To do this end, this study set up the research questionnaire from the study of Houle (1961) and Hyun and Kim (2010), and did the moderate regression analysis to test the hypothesis that the academic motivation can do as the moderate variable while affecting the education satisfaction. The study finds that the factors such as the curriculum, the education management, the education facilities and the characteristics of instructors show the statistically significant test results. Also the study motivation as a moderate variable shows significant result. Thus for educating the social entrepreneurs, the study motivation of them should be deeply considered.