• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.138-153
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• 2018

In the recent years, coaching leadership has been in the spotlight as being an essential human resources management strategy for improving organizational effectiveness in addition to strengthening the capacity of organizational members. Therefore, this study empirical analyses the effect of sales coaching on motivation and organizational effectiveness and the moderating effect of achievement needs. As a result, First, sales manager coaching appeared to have positive effect on the motivation and organizational effectiveness (job satisfaction, organizational commitment, job performance). Second, motivation appeared to have positive effect on organizational effectiveness. Third, achievement need appeared to have moderating effect in the relationship between sales manager coaching and organizational commitment. According to the study results, sales managers' coaching has positive effects on improving salespeople's performance as well as their levels of motivation, job satisfaction, and organizational commitment. In addition, this study proves that depending on the level of salespeople's need for achievement, the purpose and approach of coaching styles must be different to maximize the positive effects. This empirical study contributes to the theoretical as well as practical improvements of leadership coaching by verifying the conditional attributes for implementing effective sales managers' coaching for improving organizational effectiveness.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.112-125
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• 2019

ASMR are becoming a new consumption trend with wide prevalence of personal web-casting and video-sharing platforms. In this context, this research looked at what factors determine usage of ASMR contents. In greater details, demographic variables, sub-types of contents, usage motivations, neuroticism and subjective norm were considered as possible determinants in this study. And their influences on ASMR usage were empirically tested. The moderating effect of neuroticism was also examined. The findings showed that educational level as one of demographic variables, two sub-types of scratching and eating sound, three motivational factors including attention, relieving for sleep disorder and pleasure stress relief have positive influences on ASMR usage while motivations of curiosity trend and sexual pleasure have negative influences. The moderating effect of neuroticism was also empirically proven. This study has implications since it suggests that personal traits including neuroticism as influencing factors should be taken into account in understanding usage behaviors of ASMR contents with accuracy.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10c
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• pp.106-108
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• 2004

연속적이고 동기화된 미디어 스트림을 요구하는 분산 가상 환경 (DVE: Distributed Virtual Environment) 시스템은 크게 3 개 계층, 즉 가상환경, 동기화, 그리고 네트워크 계층 등으로 나누어 질 수 있다. 그 중 동기화 계층의 목적은 그룹 멤버들 간에 일관된 전역적인 상태와 멤버쉽을 유지하게 하는 것이다. 분산 가상 환경에서 이질적인 종단 시스템들 간에 효율적인 미디어 재생을 위해 적응형 동기화 기업들이 연구 되어 왔으나 기존의 적응형 동기화 기업은 가변적인 재생지연의 조절로 인하여 skipping 과 pausing 현상 을 야기한다. 본 논문에서는 분산 가상환경 시스템에서 다자간 미디어 재생을 지원하기 위한 동기화 계층을 설계하고 구현하는 방법에 대해서 기술한다. 특히, 가변적인 네트워크 상태로 인해 발생되는 이벤트 패킷 지연 (delay) 과 순서 오류 (out of sequence) 를 수신 측에서 효과적으로 제어하기 위한 적응형 동기화 재생 기법을 제안하고 skipping 과 pausing 현상을 감소시키기 위한 재생 버퍼 구조를 소개한다. 실험을 통하여 제안된 기법의 효율성을 검증하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.27-33
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• 2012

The purpose of this research is to investigate the effects of Lubric Learning Strategy Program, to solve problems of the Middle School Students' learning, on learning motivation, self-efficacy and self-regulation. The objects of this investigation was 60 students sampled from the first, second and third year students of Y Middle school in Seoul, which was divided equally -30 students each- into experimental group and control group. The progress covered 10 weeks period, a hour and half every week on Tuesdays and Thursdays. The conclusion derived from the results and discussion is as follows: First, the learning motivation of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. It showed positive changes in all suborn ate variables such as class motivation, continuing motivation, intrinsic motivation, and extrinsic motivation. Second, the self-efficacy of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. These results showed positive changes in subordinate variables such as preference level to subjects and self-control efficacy, though did not show notable changes in confidence area. However as confidence area doesn't really matter in total score, Lubric Learning Strategy Program is considered to have good influence in self-efficacy. Third, the self-regulation of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. It showed positive changes in all subordinate variables such as self-control mode and inhibitory will mode. Fourth, the use on learning strategy of experimental group participated in the Lubric Learning Strategy Program to solve learning problems has changed quite meaningfully compared to the control group. These results showed positive changes in subordinate variables such as rehearsal, elaboration, organization and inspection, though did not show notable changes in schedule and control area. However, as the total score of use on learning strategy has changed prominently, Lubric Learning Strategy Program is considered to have good influence in use of learning strategy.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.1014-1023
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• 2013

Rapid developments of Information and Communication Technologies(ICT) have made people learn with online contents allowing learning at onilne universities. The environments of offering educational contents at online universities differ from those at offline-based ones, so that alternative variables need to be considered in order to enhance learning effectiveness in online settings. In this study, the effects of Self-Regulated Learning(SRL) and motivation on learner-instructor interactions and academic performance in an online university were addressed. As a result, SRL and motivation not only directly affected both interactions and achievements, but also indirectly affected achievements via interactions. Also, learner-instructor interactions were directly effective on learning achievements. The implications of the research included comprehensive understandings of the structural relationships of teaching- and learning-related variables on learning. Suggestions were made based on the results.

• The Journal of Information Systems
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• v.24 no.1
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• pp.119-145
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• 2015

The concept of attachment between users and Information Systems; specifically on mobile devices was examined in this study. Furthermore, the moderating effect of users' past experience also was investigated. The empirical study was done involving 240 university students; to investigate the participants' perceived value, perceived enjoyment, attachment and also continuous usage of mobile devices. Additionally, participants' past experience was also enquired to examine its moderating effects. The results show that attachment is mediating both perceived value and perceived enjoyment with continuous usage. Meanwhile, past experience negatively moderates perceived enjoyment with attachment and also negatively moderates attachment with continuous usage.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.593-614
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• 2020

The purpose of this study is to find out how positive feedback affects job satisfaction and empirically validate, in the process, the mediation effect of intrinsic motivation and the moderating effect of LMX. For this study, data was gathered on 345 out of total 396 members of domestic organizations in various industries, on whom we conducted a survey, and we reviewed the validity of our survey by means of confirmatory factor analysis, performed based on SPSS 25.0 AMOS 25.0, and confirmed correlations, and mediating and moderating roles existing among variables using Process Macro 3.0. As a result, it was verified that organizational members' positive feedback positively affects their intrinsic motivation and job satisfaction. In this study, it is validated that organizational member's intrinsic motivation has a positive influence on job satisfaction and positive mediation effect exists between them. Also, LMX has a positive moderating role for positive feedback and intrinsic motivation, and organizational member's intrinsic motivation revealed that it has a LMX-moderated positive mediation effect on positive feedback and job satisfaction. The implications of these findings are first, positive feedback, an issue these days in corporate organizations, produces intrinsic motivation of organization members and raises their job satisfaction. Furthermore, organizational members' intrinsic motivation is triggered by their leader's positive feedback when they are more in a good relationship. Lastly, given that job satisfaction of organizational members matters for organizational performance and human resource development, we can get a practical implication that we should nurture the capabilities of a leader through various education methods as we must provide an adequate positive feedback as one of the multiple ways that help improving the job satisfaction of organizational members.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.405-418
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• 2018

This study identified several factors that may affect binge watching of drama series, which becomes more common, in the changing media environment and tested their influences empirically. For this objective, this research looked at how demographic variables, time availability, perceived effectiveness of interface, perceived content variability, neuroticism and motivations for drama binge watching affect binge watching of drama series. It also examined moderating effect of drama involvement. The findings showed that neuroticism, two motivations(playfulness/stress relief and program reputation motivation) have positive influences on binge watching of drama series. The moderating effect of drama involvement was also found. The meaning of results are also discussed.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.1-21
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• 2022

Entrepreneurship has been emphasized in social and national importance. However, survival rate of domestic startups is relatively low. Therefore, it is urgent to come up with a plan to increase the survival rate by improving the satisfaction level of early start-ups. In this study, we investigated the effect of start-up motivation, start-up competence, and start-up support policies of early start-up companies on start-up satisfaction and the moderating effect of social support. Startup motivation were divided into economic motivation and self-actualization motivation in detail. Start-up competence was divided into experience competency and marketing competency in detail. The start-up support policy was divided into start-up fund support and start-up consulting support. An empirical analysis was conducted by receiving online and offline questionnaires from 250 managers of early start-up companies within 7 years of founding. As a result, economic motivation, self-actualization motivation, experience competency, marketing competency, and start-up fund support had a significant positive (+) effect on start-up satisfaction. However, start-up consulting support did not have a significant effect. In addition, the size of the influence on startup Satisfaction was in the order of self-actualization motivation, experience competency, marketing competency, startup fund support, and economic motivation. The moderating effect of social support was found in economic motivation, self-actualization motivation, and experience competency. However, the moderating effect of marketing competency, start-up fund support, and start-up consulting support was not tested. Through the research results, the academic implications that self-actualization motivation and experience competency are key factors in enhancing start-up satisfaction were suggested. In addition, practical implications were suggested that it is necessary to improve the effectiveness of entrepreneurship education programs and entrepreneurship consulting support systems that can maximize the self-realization and experience capabilities of early entrepreneurs.

• Journal of Gifted/Talented Education
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• v.19 no.1
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• pp.95-117
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• 2009

This study investigated the relationships of the self-regulated learning strategies used in both science and English classes and motivation to academic performance of science-gifted high school students. Participants of this study were 144 freshmen of Korea Science Academy It was found out that the use of self-regulation learning strategies and motivation exerts differential influence on the academic performance of science-gifted students, depending on the subjects they study. Results showed that they used more vigorously in science class those self-regulated strategies which consist of cognition, metacognition, and resource management strategies than in English class. In addition, their motivation level in science class was significantly higher than that in English class. Self-regulated strategies did not explain any variance in physics GPA. Task value among the motivation variables accounted for 2 percent of variance in physics GPA. Metacognition and time and study environment variables explained 8 percent and 15 percent of variance in English GPA, respectively. Self-efficacy in motivation accounted for 30 percent of variance in English GPA, These results were discussed in the light of instruction for science-gifted high students.