• Journal of Fashion Business
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• v.23 no.1
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.243-251
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• 2019

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

• Smart Media Journal
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• v.10 no.1
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• pp.116-123
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• 2021

Due to the rapid growth of the online fashion market and the resulting expansion of online choices, there is a problem that the seller cannot directly respond to a large number of consumers individually, although consumers are increasingly demanding for more personalized recommendation services. Images are being tagged as a way to meet consumer's personalization needs, but when people tagging, tagging is very subjective for each person, and artificial intelligence tagging has very limited words and does not meet the needs of users. To solve this problem, we designed an algorithm that recognizes the shape, attribute, and emotional information of the product included in the image with AI, and codes this information to represent all the information that the image has with a combination of codes. Through this algorithm, it became possible by acquiring a variety of information possessed by the image in real time, such as the sensibility of the fashion image and the TPO information expressed by the fashion image, which was not possible until now. Based on this information, it is possible to go beyond the stage of analyzing the tastes of consumers and make hyper-personalized clothing recommendations that combine the tastes of consumers with information about trends and TPOs.

• Fashion & Textile Research Journal
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• v.22 no.6
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• pp.752-761
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• 2020

This study analyzes the type of preferred shopping items based on tourism shopping value pursued by tourists through shopping at travel destinations as well as verifies their impact on satisfaction. A survey on 310 adult men and women aged 20 to 69 collected data samples representing tourism shoppers in Korea. Based on the collected data, a factor analysis and a structural model equation analysis were performed using SPSS 25.0 and AMOS. Tourism shopping value was divided into functional value, emotional value, exploratory value, and shared value. In addition, shopping items were categorized as physical materials and experience materials to identify the difference in preferred item types according to the value that tourists perceive. It also confirmed the adjustment effect of tourism motivation that affects tourism shopping behavior. According to the analysis results, the more tourists perceive functional and emotional values when shopping, the more physical material they prefer, and the more they perceive exploratory values, the higher the preference for experience goods. However, the shared value affected both physical materials and experience materials. Based on escape-seeking motivation, the adjustment effect of tourism motivation (a major variable to understand the behavior of tourists) on tourism shopping behavior was confirmed. Based on the academic and practical implications of this study, we hope to broaden our understanding of tourism shopping and revitalize research on tourism shopping.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.597-603
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• 2022

With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.35-40
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• 2022

This paper proposes an antenna that is located outside the PCB substrate of an electronic product to enable wireless communication in the ISM band. The PCB designed the T-shaped OPEN-STUB power supply line to be miniaturized so that it does not interfere with parts or interfere with design. The characteristics of the antenna were confirmed in the 2.4GHz and 5.8GHz bands using a T-shaped stub feeder and a spiral structure. The size of the antenna is 5mm in width × 6.5mm in length, and the thickness of the PCB is 1.2T. As a result of measurement of the manufactured antenna, it was possible to obtain a return loss of -10dB or more at 2.4GHz and 5.8GHz. In the E-plane, the gain was -4.45 dBi, and in the H-plane, the gain was -1.05 dBi. Therefore, the proposed small antenna for wireless communication showed excellent performance.

• Transactions of Materials Processing
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• v.32 no.5
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• pp.239-246
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• 2023

To reduce the forming load due to the temperature drop, during the hot forging process, a reheating hot forging process design is required that to repeat heating and forging. However, if the critical strain required for recrystallization is not induced during forging and grain growth becomes dominant due to the reduction in dislocation density due to repeated heating, the mechanical properties may deteriorate. Therefore, in this study, Inconel 706 alloy was applied, and the grain refinement behavior was comparatively analyzed according to the number of reheating times and effective strain during reheating hot forging process. Reheating was carried out with a total compression rate of 40% up to 4 times. The Inconel 706 compression test specimens heated once showed finer grains as the effective strain increased due to the dynamic recrystallization phenomenon. However, as the number of heating increases, grain refinement was observed even in a low effective strain distribution of 0.43 due to static recrystallization during reheating. Moreover, grain growth occurs at a relatively low effective strain of 0.43 when the number of reheating is four or more. Therefore, it was effective to apply an effective strain of 0.43 or more during hot forging to Inconel 706 in order to induce crystallization through grain refinement and improve the properties of forged products. In addition, we could notice that up to three reheating times condition was appropriate to prevent grain growth and maintain fine grain size.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.5 no.4
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• pp.753-760
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• 2015

The Korean wine market is growing year by year recently especially in Off-trade market. It shows not just a part of the very few consumer-driven trend. The purchases of wine is always not so easy because the risk factors and failure points occur when buying wines. Most of wine consumers feel difficulties when buying wines at phase of previous step, buying step and after buying step. Wine consumers can be divided into the wine experts, wine lovers, novices, outsiders. To guide an wine buying with less failures to each representative of wine consumer characteristics and needs, user persona and scenario for the reduced failure were derived.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1330-1339
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• 2023

In order to verify whether the serum using the medicinal plant Coptis japonica is effective in anti-aging of the skin, the improvement rate was analyzed by measuring the skin elasticity and radiance of the subjects, and the satisfaction was evaluated through a questionnaire. Twenty-two female subjects were given a serum containing 3% Coptis Japonica extract on one cheek for 4 weeks, and the test site was measured, and the skin elasticity increased by 5.73% from 0.8505 ± 0.0395 R2 (mm) before use to 0.8993 ± 0.0234 R2 (mm) after 4 weeks. Skin glow increased by 4.74% from 55.94 ± 5.49 (a.u.) to 58.59 ± 4.66 (a.u.), and the probability of significance was p<0.001, indicating a significant increase in the improvement rate of both items. It was found that all subjects were 100% satisfied with the improvement of elasticity and 95.5% satisfied with the improvement of radiance, and no skin abnormalities were found during the trial period. These results are expected to be used as basic data for future research and product development of anti-aging functional cosmetics using Coptis Japonica extract.

• The Research Journal of the Costume Culture
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• v.32 no.3
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• pp.419-437
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• 2024

This study analyzed differences in the purchase satisfaction and repurchase intention of customers who buy clothing products from online platforms. The participants were teenage individuals to those in their 50s residing in Busan, Ulsan, and Gyeongsangnam-do. The data were examined via factor analysis, a t-test, Analysis of variance(ANOVA), Duncan's multiple range test, two-way ANOVA, and linear regression analysis. The factors for satisfaction with clothing products from online platforms were wearing comfort and quality, design, and price and purchase convenience. The findings revealed that purchase satisfaction based on these factors significantly varied among the participants depending on marital status, age, and occupation. Satisfaction with wearing comfort, quality, and design differed by gender. Satisfaction with wearing comfort, quality, and price and purchase convenience varied by type of purchase and type of online platforms. The interaction effects among the variables that affected purchase satisfaction were as follows. The interaction effects among the variables for wearing comfort and quality showed significant interactions between gender and type of purchase and between occupation and type of online platforms. Those for design showed significant interactions between marital status and age, between age and occupation, and so on. The interaction effects for price and purchase convenience showed significant interactions between marital status and gender and between age and occupation. The results on repurchase intention showed significant differences in such intention by marital status, age, and occupation. Repurchase intention was influenced by wearing comfort and quality, price and purchase convenience, design, and age.