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How to Recommend Online Shopping Consumers the Best of Many Sellers? : Online Seller Recommendation System Using DEA Method (DEA 방법론을 이용한 온라인 판매자 추천 시스템의 구축)

  • An, Jung-Nam;Rho, Sang-Kyu;Yoo, Byung-Joon
    • The Journal of Society for e-Business Studies
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    • v.16 no.3
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    • pp.191-209
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    • 2011
  • In a buyer-seller transaction process, 'value for money,' a measure of quality-price-ratio, is one of the most important criteria for buyers' purchasing decisions. The purpose of this paper is to suggest a method which helps online shoppers choose the best of several sellers offering homogeneous goods. We suggest FDH (free disposal hull) model, an applied model of data envelopment analysis (DEA), for online buyer-seller transactions and verify it with the data from an Internet comparison shopping site. For this purpose, we analyze consumer choice behaviors by examining how consumers respond to different sale conditions such as price, brand, or delivery time. Then, we implement a seller recommendation system to support buyers' purchasing decisions. We expect our FDH model to provide valuable information for rational buyers who want to pay the least price for high quality products/services and to be used in implementing automated evaluation processes in micro transactions. Moreover, we expect that our results can be utilized for sellers' benchmarking strategies which help sellers be more competitive by showing them how to attract buyers.

Estimation of Fugitive Emission Factors of HFC-134a from Scrap Cold Drinking Vending Machine at Use- and Disposal-Phase (음료용 폐자동판매기에서의 HFC-134a 사용 및 폐기단계 탈루배출계수 결정에 대한 연구)

  • Lee, Youngphyo;Kim, Eui-Kun;Kim, Seungdo;Byun, Seokho;Kim, Hyerim;Park, Junho;Lee, Dongwon
    • Journal of Korean Society of Environmental Engineers
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    • v.35 no.5
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    • pp.350-355
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    • 2013
  • Little information is available for emission pathway even if HFC-134a that is known as one of the major greenhouse gases has been broadly used in Korea. This paper attempts to clarify the emission characteristics of HFC-134a used for refrigerant of cold drinking vending machines (CDVMs) at the use- and disposal-phase. We measured the residual amounts in the scrap CDVMs of 47 by applying commercial recover for refrigerant. The first-order kinetic model was introduced and the emission rate would be proportional to the remaining quantity of refrigerant. The emission factor at the use-phase was determined indirectly to be $6.9{\pm}0.7$ %/yr within a confidence interval of 95%, using information on residual amount and elapsed operation time at the disposal point. Correspondingly, the annual emission rate of HFC-134a per CDVM was determined to be 11.6 g. The average residual rate of HFC-134a in scrap CDVMs was assessed to be $62.5{\pm}2.2%$, leading to a potential emission amount of 144.8 g per scrap CDVM. The chemical compositions of refrigerants from scrap passenger vehicles are quite similar to those of new refrigerants, suggesting that the refrigerants from scrap passenger vehicles could be reused. During the recovering process of refrigerant, the recovered refrigerant was contaminated by compressor lubricant that accounted for about 30% in weight. It is necessary to separate the refrigerant from the recovered material contaminated by lubricant for recycling and reuse the refrigerant.

A Study on the Cultural Characteristics of the Design Material (디자인재료의 문화적 특성에 관한 연구)

  • 박종찬
    • Archives of design research
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    • v.11 no.3
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    • pp.149-162
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    • 1998
  • This study is what tried to examine the importance of material in industrial design. Then, if planning is to start of product design, the use of material is the last step to complete design. Design material has existed from the time before mankind were born, and the new material which is useful for human beings is developing rapidly. It is no exaggeration to say that our environment is the aggregation of material which was surrounded with us. Then, material has the timely, spatial and cultural feature as well as physical feature. Besides, all sorts of functions of communicating information are being contained in accordance with the character of material. The outside surface of material has the function to develop the sense organ of human beings. This study examines 4 kinds of cultural features in design materials and shown by findings is as follows : Rrst is the technical progressivity to lead new Design form. Second is the symbolic nature to perform the communication function. Third is the sensible attribute to develop surface effect of Design material. Fourth is the future-oriented nature to convince the future such as new material and technology etc. Thus, so as to perform the competitive product design, it is important to grasp the harmony between material and design, structure and processing, and the substantial meaning that the material has and apply them properly, above all. Because the discovery of material will be the measure to forecast future design.

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A Study on MCC Development for Color Design (색체디자인을 위한 MCC 개발에 관한 연구)

  • Moon, Eun-Bae
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.219-232
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    • 2005
  • Moderns are living within flood of web contents, animation, reflex data etc. as well as sight, product, environment design. There fore, modern consumer has much options. Designer must provide various result for consumer for this reason. And must invent new sensitivity and propose to consumer. As purpose of this MCC sensitivity palette research takes advantage of the most sensitive color, do. Because applying correct sensitivity more than when design with matter already settled, rid private prejudice, and is thing to convey design intention exactly to user. Excellent culture contents must be able to equip international color design sensitivity. MCC sensitivity palette research studies and carries on the head emotion and sensitivity language that is nationality first, and collect End arranged sensitivity adjective through data analysis and picture data analysis that is the next time research leader Munheonjeok. And distributed collected adjective equally, and arrange distributed adjective by field of each sensitivity and collect system. Do 3 colors, 4 colors color scheme in selected sensitivity adjective and completed Simheom version. Result of beta version research to color specialist and designer last digital palette through question and inquiry compose. Through this process, completed more real and correct digital color sensitivity palette. Completed color scheme is operated in www.mcdri.net on web, and also programs to windows base and developed to software. MCC color scheme palette that research result is made includes sensitivity data database. This database can use directly in industry and continuous development is available. Software can search color scheme in language and idea development through classification search that use 3 attributes of color is available there is cough data of each output device different color error.

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A Study on Forecasting for Ubiquitous Space with Analysis of Digital Technology Trends (디지털기술의 동향분석을 통한 유비쿼터스 공간의 미래예측에 관한 연구)

  • In, Chi-Ho;Yi, Soo-Hyun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.323-334
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    • 2006
  • The continuous development of digital technology has actualized ubiquitous computing, and the environment of human life has come to face changes. Prediction of the future so that human life may be prepared can be very important. A number of predictions of ubiquitous space are presented, ranging from related professional research to mass media, However, proper analyses and understanding are required to understand ubiquitous space and apply it to design. This study seeks to understand ubiquitous space through analysis of the trend in digital technology from a new perspective, to research cases, and predict the future of ubiquitous space. Human, object, and environment have been set as basic factors as the subjects smoothly exchanges various types of information in the physical space, and the trend in digital technology is analyzed. From a human-oriented perspective, the background and development trend of digital technology has been analyzed under the theme of interaction and interlace. From an object-oriented perspective, an analysis was unfolded under the theme of products' evolvement from radios to robots. From an environment-focused perspective, an analysis has been carried out under the theme of situation recognition, intrinsic factors, and integration and connectivity. By applying the analytic results, the types of studies that predict the future of ubiquitous space and generate concepts have been classified and analyzed into three different types of studies for experiment, industry, and public. In this manner, ubiquitous space has been forecasted. This study seeks a systematic analysis of the understanding of the trends in digital technology and employs a case study of ubiquitous space based on systematic analysis. In consideration of all these, this study is expected to contribute to concept generation and development by designers.

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A Study on Design Education Method for Development of Self-Directed Learning Ability (자기주도학습 능력 개발을 위한 설계교육 방법에 관한 연구)

  • Han, Ji-Young;Lee, Min-Young;Jung, Bo-Ra
    • Journal of Engineering Education Research
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    • v.12 no.4
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    • pp.115-125
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    • 2009
  • The purpose of this study was to suggest efficient method for development of learner's self-directed learning ability through literature review on self-directed learning, component of self-directed learning, development of self-directed learning ability, design education steps adopting problem based learning and project based learning. This study was conducted through literature review on self-directed learning and development of self-directed learning, design education. Design education and project based learning process and problem based learning to extract the items that are common to bring out five steps, and differences in levels of learners based on self-learning led to Grow(1991) model to connect the lessons of 9 steps present the design education steps, that is, the learners ready for learning, the definition of problem and recognition of necessity, team building, related data collection, team learning about real problem with the teacher, select optimal solution, student-centered discussion, models and product creation, testing and evaluation, complement.

Changes in Korean Consumer's Perception and Attitudes toward Genetically-modified Foods (우리나라 국민의 유전자재조합식품에 대한 인지도 및 수용도 변화)

  • Kwon, Sun-Hyang;Chung, In-Shick;Choi, Mee-Kyung;Chae, Kyung-Yun;Kyung, Kyu-Hang
    • Journal of Food Hygiene and Safety
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    • v.23 no.3
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    • pp.182-190
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    • 2008
  • A survey on consumer's awareness and perception toward genetically-modified(GM) foods was conducted on 2110 random samples of Korean consumers. More than 65% of the respondents were exposed to some information related to GM foods. The respondents answered that the greatest benefit of the development of GM foods is remedy of potential food shortages in the future. More than 90% of Korean consumers wanted GM foods to be labeled as such. More than 50% of the respondents would not buy until they know more about GM foods. Only 35.8% of Korean consumers were found to know that food items originating from plants contained genes. More consumers responded that they would not buy herbicide-resistant GM soybean but buy vitamin-enriched GM soybean. Many Korean consumers' decision of acceptance or rejection of GM foods depend not on the basis of biotechnology, but on the basis of the degree of benefit to the consumers. Only 6.4% of Korean consumers responded that GM foods were the greatest threat to the safety of Korean foods. The perception of Korean consumers on GM foods has not changed significantly during the past 5 years.

Copper Recovery from Waste Water of Electronic Industry in a Fluidized Bed Reactor (유동층 반응기에서 전자 공장폐수로부터 동의 회수)

  • Lim, Wan-Mook;Woo, Kwang-Jae;Cho, Yong-Jun;Kang, Yong;Won, Chang-Whan;Kim, Sang-Done
    • Applied Chemistry for Engineering
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    • v.8 no.3
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    • pp.482-488
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    • 1997
  • Copper recovery from waste water of electronic industry has been conducted effectively in a fluidized bed reactor. Initial concentration of copper in the waste water, liquid flow rate in the reactor, reaction temperature and time and current density between the cathode and anode in the reactor have been selected as operating variables. The effects of operating variables on the recovery of copper have been studied. It has found that the copper resolved in the waste water can be recovered continuously by means of a fluidized bed reactor The recovery of copper decreased with an increase in the initial concentration of copper in the waste water, while it increased with increasing reaction time and current density, however, it exhibited its maximum value with the variations of liquid flow rate and reaction temperature. The optimum reaction condition to maintain the copper recovery around 85% is as follows ; $X_o=3wt%$, $U_L=0.5cm/s$, $T=25^{\circ}C$, $I=7A/dm^2$ and t=2hrs within this experimental condition.

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The Study on the Elaboration of Technology Valuation Model and the Adequacy of Volatility based on Real Options (실물옵션 기반 기술가치 평가모델 정교화와 변동성 유효구간에 관한 연구)

  • Sung, Tae-Eung;Lee, Jongtaik;Kim, Byunghoon;Jun, Seung-Pyo;Park, Hyun-Woo
    • Journal of Korea Technology Innovation Society
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    • v.20 no.3
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    • pp.732-753
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    • 2017
  • Recently, when evaluating the technology values in the fields of biotechnology, pharmaceuticals and medicine, we have needed more to estimate those values in consideration of the period and cost for the commercialization to be put into in future. The existing discounted cash flow (DCF) method has limitations in that it can not consider consecutive investment or does not reflect the probabilistic property of commercialized input cost of technology-applied products. However, since the value of technology and investment should be considered as opportunity value and the information of decision-making for resource allocation should be taken into account, it is regarded desirable to apply the concept of real options, and in order to reflect the characteristics of business model for the target technology into the concept of volatility in terms of stock price which we usually apply to in evaluation of a firm's value, we need to consider 'the continuity of stock price (relatively minor change)' and 'positive condition'. Thus, as discussed in a lot of literature, it is necessary to investigate the relationship among volatility, underlying asset values, and cost of commercialization in the Black-Scholes model for estimating the technology value based on real options. This study is expected to provide more elaborated real options model, by mathematically deriving whether the ratio of the present value of the underlying asset to the present value of the commercialization cost, which reflects the uncertainty in the option pricing model (OPM), is divided into the "no action taken" (NAT) area under certain threshold conditions or not, and also presenting the estimation logic for option values according to the observation variables (or input values).

The economic effect of Korea-EFTA Mutual Recognition Agreement in the pharmaceutical industry using Conditional Valuation Method (CVM) (조건부가치평가법(CVM)을 이용한 한-EFTA간 제약 산업 상호인정협약 체결의 경제적 효과 분석)

  • Kwon, Tae-Hyuk;Lee, Sang-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.389-398
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    • 2018
  • An MRA is considered to be an important policy tool within the WTO for overcoming technical barriers to trade. A number of studies on the economic impact of MRAs have demonstrated their positive economic effects. However, no studies have been conducted on MRAs in the pharmaceutical industry since analysis has been limited to industries as a whole or certain industries where some data were accumulated. Therefore, this paper analyzed the economic impact of MRAs for GMP inspection exemption in the pharmaceutical industry through the Conditional Valuation Method (CVM), a valuation technique for non-market goods. Pharmaceutical companies were asked whether or not they were willing to pay for the Korea-EFTA MRA through double-bounded dichotomous choice (DBDC) questions. The final WTP was estimated using the utility difference model developed by Hanemann (1984). As a result, annual economic effects on the pharmaceutical industry were estimated to be between KRW7.03 billion to KRW15.8 billion.