• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.438-448
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• 2011

The purpose of this paper is to enrich storytelling contents for culture and tourism industry and provide the implication for carrying out governmental policy by estimating economic value of storytelling using a Contingent Valuation Method. The empirical result shows that the economic value of storytelling development in culture and tourism industry is annually estimated 16,000 won per person, resulting from logit model and WTP mean method. The willingness-to-pay, degree of support and perception of the policy and culture contents expenditure have meaningful effects on probability of supporting and participating in execution of the policy. The findings imply that the economic value of storytelling development highly increases as the interest and expenditure of culture contents increase. Futhermore, informing storytelling related policy and business to the people will increase economic value of fostering storytelling-based culture and tourism.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.1-13
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• 2013

Every big online security breach seems to end in a big lecture. Thus, although a predominant weakness in properly securing information assets is the individual user within an organization, much of the focus of extant security research is on technical issues. The purpose of this study is to explain why insiders breach security policy by applying the moral disengagement theory. There are no consistent, widely accepted theories or theoretical frameworks in the literatures as to why insiders breach of information security, and therefore no clear, effective guidance on what to do to prevent employees from violating information security policy in organization. To do this, we theorize that moral disengagement may play a mediating role connecting stable individual differences to intention to breach security policy, because of some of the individual differences. We found that policy awareness and perceived punishment have a negatively significant effect on moral disengagement. However, negative affectivity has a positively significant influence on moral disengagement. Furthermore, moral disengagement has a positive effect on intention to breach security policy. Conclusions and implications are discussed.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.205-216
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• 2015

The purpose was to compare the ethical knowledge, values and class satisfaction by students' cognitive style to develop the convergent nursing ethic class considering cognitive style. Questionnaires were collected from 149 freshmen after 12 hours classes for four weeks from October 1st to 30th 2013. Group Embedded Figure Test was used as a cognitive style measurement tool. 62.4% of them were field-dependent. There was a significant difference in cognitive style and ethical knowledge according to high school division. The ethical value was different significantly according to the nursing science satisfaction. Class satisfaction was different significantly according to reason for applying to nursing and nursing science satisfaction. There were no significant differences in ethical knowledge and values by cognitive style. Class satisfaction was higher in field-dependent students. This conclusion will give baseline data to develop nursing education program based on cognitive style.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.85-95
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• 2012

Under the effectuation of law for $CO_2$ reduction and Green growth, it was surveyed in this study that how the Large company and the Small-medium company as well as the General company and the Green company prepare and proceed the Green management. For this purpose, in order to see the present situation, the perception and influence to the Green management was surveyed and analyzed. The result was that there were big differences in many items between the compared companies which are different from scale and character. On the basis of this analysis, It was suggested what and how the companies and the government have to do in order to improve the perception of Green management and make a new business chances.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.411-418
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• 2020

The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.195-207
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• 2015

Social media marketing should be approached in a different way from traditional media marketing. This study uses a theoritical and empirical method to analyze what impact social media's key elements - provide information, interactivity and playfulness - have on corporate performance and awareness. As a result, the increase in the level of provide information, and the level of interactivity turned out to have positive impact on corporate performance and awareness. To improve the impact of social media on corporate performance, it is better to use it more extensively for customer management and marketing, rather than simply focusing on a specific part of social media. In conclusion, it is important to have a better understanding of the key elements of social media in order to improve corporate performance and image. In a situation where senior firms are increasingly adopting social media, it is increasingly important to have social media-related PR marketing subject included in senior education.

• Journal of Science and Technology Studies
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• v.8 no.2
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• pp.109-135
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• 2008

This paper alms to analyze gender sensitiveness of national R&D projects-in the field of health- in Korea and to find a new policy which can enhance gender sensitiveness. From the gender sensitive perspective, the gender unbalanced participation in scientific research should be reconsidered, and the result of research also has to be gender balanced. In advanced countries such as european countries or United states, gender sensitive research are enforced in various ways. The NIH developed guidelines on the inclusion of women in clinical research, while the Health Canada invented a new evaluation tool of gender sensitiveness in researches. The analysis of gender sensitiveness in korean national R&D programmes showed that low number of women researchers involved in national R&D programmes, one gender oriented research subjects, and ignorance of women's specific interest in research programmes should be reconsidered and changed. In order to Improve the korean situation, not only a selection process, but also an evaluation process of performed programmes should be developed and implemented.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.283-292
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• 2019

The loss of semantic knowledge and impairments in semantic associations by semantic category is gaining increasing attention, as indicators of early-stage cognitive decline. As such, we assigned semantic association task (SAT) to normal elderly (NE) and those with subjective memory impairment (SMI) or mild cognitive impairment (MCI) to examine their performance by semantic subcategories and the differences in error patterns. We found a significant difference in the number of correct response and reaction time under the SAT categories among the three groups, with the highest performance observed in 'function' and the lowest performance in 'superordinate' and 'part/whole'. Moreover, the error frequency was the lowest in NE, followed by those with SMI and MCI, with the latter two groups showing a significant increase in no-response. Our findings demonstrate the varying extent and process of impairments in the semantic network by category over different stages of cognitive decline. Thus, we proposed SAT performance as an indicator to detect and follow-up on cognitive decline in elderly with cognitive disorder.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.7
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• pp.201-211
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• 2020

Green/climate technology has been emphasized as a growth engine that can boost the global economy via environmentally friendly products. Recently, SMEs in Korea have been recognized as a critical actor in the globalization of green/climate technologies. However, there has been no survey and few studies on the satisfaction level of the support for the overseas expansion of SMEs in the green/climate technology field. Therefore, this study aims to support a policy for the establishment of SMEs' green/climate technology by investigating and analyzing expert opinions on SMEs. Through a literature survey, support policies were classified into four types, and then according to the types, satisfaction factors and obstacle factors for overseas expansion were derived and analyzed. In the results, the SMEs overall showed low levels of awareness and satisfaction and were found to be struggling due to all obstructive factors. In addition, the most important success factor for overseas expansion was found to be the policy related to funding support. Thus, it is necessary to improve the accessibility, advertisement, and support strategies of support policies, and in particular, appropriate budget allocation should be made available by considering the characteristics of companies.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.11-19
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• 2020

This study aims to examine the factors influencing the satisfaction of life, digital information competency, digital information utilization, awareness of future knowledge and information technology, the need for knowledge and information technology, confidence in new technology, and attitude to middle and old people classified as vulnerable to digital information. For the research, raw data of the digital divide survey were used in 2019. Studies have shown that digital information utilization varies depending on the level of awareness of the future intelligence information society. Group with high awareness of the future intelligence information society showed high ability to use information in various fields. The more people recognize the need for future intelligent information technology as a factor that affects the satisfaction of life among middle and high-aged people, and the more confident and active their confidence and attitude toward new technology, the higher their satisfaction with life. It is believed that a policy focusing on digital information capabilities and utilization will be needed to actively respond to changes in the environment of middle and old people from the perspective of digital inclusion.