• Title/Summary/Keyword: 정보 탐색행동

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The Urban Low-income Consumers' Shopping Scope and Information Seeking Behavior (도시 저소득층소비자의 구매장소범위와 정보탐색행동)

  • 이은재
    • Journal of the Korean Home Economics Association
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    • v.27 no.4
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    • pp.85-103
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    • 1989
  • The purpose of this study is to figure out the urban low-income consumers' present possesion condition of electric appliances, the way of purchasing, shopping scope of groceries and electric appliances, and the shopping scope and information seeking behavior of groceries and electric appliances according to the socioeconomic variables, and the shopping scope of electric appliances according to the way of paying price. For this purpose 129 low-income consumers living in Inchon were interviewed through questionnares. Finally 100 questionnares were analyzed. The first major of this study is that the possesion rates of color television set and refrigerator are comparativelyl high, while those of washing machine, record player and camera are low. In case of electric appliances, consumers usually purchase things on credit and as a shopping place, they usually go to a commercial agent. In case of groceries, they usually buy things for cash, and in case of one price labeled groceries they usually buy things at a supermarket. Second, according to the way of paying price, the shopping scope of some electric appliances is broader in case of purchase for cach than in case of purchase on credit. Third, the shopping scope and information seeking behavior classified by the socioeconomic variables according to the income, age and education. That is as the income and education become higher and the age becomes lower, the shopping scope becomes broader, mass media information source is much more uaed and the frequency of seeking becomes higher. Through this study, I would like to suggest the followings. (1) The problem of low-income consumers is closely connected with the low education level, so it can be solved a bit through consumer education. (2) Especially the consumers' problem is more serious in case of those who are aged and get very low income and education. Therefore special attention is needed to those consumers.

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Brand Authenticity Mediated the Effect of Brand Authority and Ethicality on Purchase and Word-of-mouth Intention (브랜드 권위성과 윤리성이 구매·추천의도에 미치는 영향에 있어서 브랜드 진정성의 매개효과)

  • Lee, Jong Man
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.611-619
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    • 2016
  • Prior researches on brand authenticity so far have focused on the scale development for measuring brand authenticity. However, at the point of time it is necessary to consider the utilization of the proposed scale in an integrative approach. Accordingly, this study aims to examine brand authenticity mediated the effect of brand authority and ethicality on purchase and word-of-mouth intention. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, brand authority and ethicality do not have a direct effect on purchase and word-of-mouth intention but brand authenticity mediates the effect of brand authority and ethicality. Second, brand authority and ethicality have positive effect on brand authenticity. This study provides information on the purchase and word-of-mouth intention of salary man. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing the policy of brand management.

Development of Self Assessment Tool for Digital Literacy Competence (디지털 리터러시 역량의 자기진단 평가도구 개발)

  • Yang, Kilseok;Seo, Soohyun;Ok, Hyounjin
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.1-8
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    • 2020
  • This study aimed to develop a self-reporting assessment tool for digital literacy competence to use it as a tool for self-diagnosis or effectiveness verification in educational programs, considering that digital literacy competence is one of the core competencies for the present and future society. Based on the previous research on digital literacy competence, the tool was developed with 45 question items of 2 areas and 8 factors. The results of an exploratory factor analysis and confirmatory factor analysis conducted to determine suitability were generally satisfactory based on the assessment data from about 3,000 middle school students. The assessment tools developed in this study are primarily applicable to primary and secondary school and adult education. In future research, if the system is developed to be accessible to anyone online based on this tool, and the accumulated data provide educational information for each individual's self-development, it will greatly contribute to improving the digital literacy competence of the people.

Integrated Simulation System for Computer-Generated Forces' Human-like Movement (가상군의 인간유사성 움직임을 위한 통합 시뮬레이션 시스템)

  • Han, Chang-Hee;Shin, Kyu-Yong;Oh, Myung-Ho
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.48 no.5
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    • pp.8-15
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    • 2011
  • The goal of this paper is to describe how to construct an integrated simulation system that integrates limited perception-based mapping with spatial reasoning, path planning, and human motion style in order for a virtual soldier to effectively communicate with other virtual solders and/or human participants in a simulation. Virtual human research often ignores or simplifies perception by using a full map (with omniscient perception). In addition, previous research used a placement node where virtual environment designers save in advance the required information. However, this paper also shows that the human-like movement behavior can be achieved by the integrated ECA system with the mapping that supports a spatial understanding and does not require the omniscient perception.

Analysis of Domestic Research on Depression and Stress : Focused on the Treatment and Subjects (우울과 스트레스에 관한 국내 연구 분석 : 치료와 대상자를 중심으로)

  • Jo, Nam-Hee;Na, Eun-Young
    • Journal of Convergence for Information Technology
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    • v.7 no.6
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    • pp.53-59
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    • 2017
  • This study was attempted to identify the domestic research related to depression and stress. The subjects of the analysis were 1,875 college degree theses thrown in the National Assembly Library searched by the depression and stress keyword as of November 30, 2016. The analysis method visualizes atypical data with Word Cloud, which is one of the text mining techniques. We also used the R'LDA package and LDA to classify treatment and subjects. As a result of the analysis, 233(12.4%) of the total papers with therapeutic keywords were found. Application of treatment methods was art therapy, music therapy, horticultural therapy, cognitive behavior therapy, clinical art therapy, cognitive therapy, psychological therapy, depression treatment, group therapy, laughter treatment sequence. The study subjects were adolescents, elderly, patient, mother, child, female, parents, and college students in order. The results of LDA topic analysis for adolescents were classified into four topics: self-support, treatment program, relationship effect, and variable study.

Verification of Reliability and Validity of K-SART to Assess of Situational Awareness of Patients with Acute Coronary Syndrome (급성관상동맥증후군 환자의 상황인식 측정을 위한 K-SART의 신뢰도와 타당도 검증)

  • Jeong, Younghee
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.603-611
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    • 2022
  • The purpose of this study was to test the reliability and validity of the SART(Situation Awareness Rating Technique) tool to measure the situational awareness of patients with acute coronary syndrome. The translated SART was tested on 118 hospitalized patients with acute coronary syndrome to verify the reliability and validity of the tool. The analysis was conducted with Cronbach's alpha, exploratory & confirmatory factor analysis. Study findings found that the tool's reliability and model fit index improved when the two problematic items, namely, Situation Awareness 1 (Instability of Situation) and Situation Awareness 7 (Spare Mental Capacity) were removed. According to the results, the revised K-SART is deemed to be an appropriate method for assessing the degree of situational awareness of patients with acute coronary syndrome in decision making about treatment-seeking.

Exploring Small Group Argumentation and Epistemological Framing of Gifted Science Students as Revealed by the Analysis of Their Responses to Anomalous Data (변칙 사례에 대한 과학 영재 학생들의 반응에서 드러난 인식론적 프레이밍과 소집단 논변활동 탐색)

  • Lee, Eun Ju;Yun, Sun Mi;Kim, Heui-Baik
    • Journal of The Korean Association For Science Education
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    • v.35 no.3
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    • pp.419-429
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    • 2015
  • In this study, we explored students' epistemological framing during scientific argumentation and how interactions among group members influenced group argumentation. Twenty-one gifted science students divided into groups of three or four participated in this study. Students' discussions related to data interpretation concerning the rate of photosynthesis were analyzed. Students' activities were videotaped in groups so the discourse could be transcribed and students' behavioral cues analyzed. Students' epistemological framing has been identified through analysis of their speech and behavioral responses to the anomalous data from the inquiry process. Subsequently, their sources of warrant and group argumentation levels were explored. We found out that group members framed the inquiry in two ways: "understanding phenomena" and "classroom game." Group members whose framing was "understanding phenomena" required other members to justify the anomalous data by examining its validity and reliability, which conclusively demonstrated a high level of argumentation. On the other hand, when group members used "classroom game" to frame their argumentation, they did not recognize the necessity of explaining the anomalous data; rather, these students used simple empirical justification to explain the data, reflecting a low level of argumentation. When students using different epistemological framing disagreed over interpretations of anomalous data throughout the discussion, clashes ensued that resulted in emotional conflict and a lack of discussion. Students' framing shifts were observed during the discussion on which group leaders seemed to have a huge influence. This study lays the foundation for future work on establishing productive framing to prompt scientific argumentation in science classrooms.

Multidimensional Health Trajectories and Their Correlates Among Older Adults (노인의 다중적 건강 변화궤적 유형화 및 관련요인 탐색)

  • Bae, Dayoung;Park, Eunbin
    • Journal of Korean Home Economics Education Association
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    • v.33 no.4
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    • pp.31-48
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    • 2021
  • The purpose of this study was to provide an understanding of the trajectories of multidimensional health among older adults, including depression, chronic diseases, and cognitive function. Data were drawn from the 1-6 waves of the Korean Longitudinal Study of Ageing(KLoSA), and a sample of 2,059 respondents aged 65 and older at baseline was used for the analyses. Latent growth curve models and growth mixture models were used to explore the changes in depression, chronic diseases, cognitive function, and heterogeneous trajectories among them. One-way ANOVAs with Scheffé post-hoc analysis and chi-square tests were used to find differences in sociodemographic characteristics, health behaviors, and life satisfaction across the latent trajectory classes. Latent growth curve models revealed that depressive symptoms and the number of chronic diseases increased over time, while cognitive function showed gradual decreases. Three heterogeneous patterns of multidimensional health trajectories were identified: normal aging, increase in chronic diseases, and chronic deterioration. Significant differences were observed in sociodemographic characteristics, health behaviors, and life satisfaction across the three latent classes. In particular, low educational attainment, household income, and life satisfaction were associated with the chronic deterioration class. Based on the findings, we discussed suggestions for health promotion education targeting older adults. This study also emphasizes the importance of home economics education in promoting health literacy across the life course.

A Study on On/Off Line Out-eating Behavior in Accordance Stress Label of the Culinary College Male Students (스트레스정도에 따른 남자대학생의 온라인.오프라인 외식 행동에 관한 연구)

  • Kim, Sook-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.1
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    • pp.207-215
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    • 2011
  • This study was about the relation of 129 differently stressed male college students's on or off-line contact behavior to out-eating places. We researched the subjects's obesity degree such as body fat percentage, body mass index, stress condition, and contact behavior to out-eating places. Subjects's average age was 20, height 174.9cm. More stress they felt, heavier their body weight was and more obese. 37.1% of Strongly stressed group, 28.8% of medium and 25% of normal stressed group felt severe depression. As the result of pearson correlation, stress condition was positively related with body weight, obese degree, body mass index(BMI) and exercise time. Body weight was positively related with obeses degree, BMI, and the amount of smoking and drinks. Strongly stressed group used more internet to search the information about out-eating places, they had more experience to search the homepage of out-eating places than other groups significantly. Strongly stressed group cared more about the sanity of out-eating places where they ate. and they were interested in various experiences than other groups. Strongly stressed group felt the tasty was the most important satisfying factor significantly and visited the out-eating place that satisfied them again than other groups.

A Study on the Gaze Flow of Internet Portal Sites Utilizing Eye Tracking (아이트래킹을 활용한 인터넷 포털사이트의 시선 흐름에 관한 연구)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo;Lee, Sang-Ho;Kim, Chee-Yong
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.177-183
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    • 2022
  • This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.