• Management & Information Systems Review
• /
• v.33 no.4
• /
• pp.49-62
• /
• 2014

The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

• The Journal of the Korea Contents Association
• /
• v.19 no.3
• /
• pp.48-60
• /
• 2019

The purpose of this study, we examined the influencing factors of acceptance of new information systems and attitude formation in 279 local government officials who were exposed to the use of new information technology, and examined the moderating role of technostress and absorptive capacity. As a result, technostress negatively affected attitudes by moderating perceived ease of use, and absorptive capacity generated a positive effect that further increased perceived usefulness. Technostress and absorptive capacity have both direct and moderating effects on attitudes. It suggests that management of technostress and absorptive capacity, which affects the formation of attitudes toward information technology acceptance, becomes more important for local government officials who need to accept new information technology through Top-Down decision making. In particular, we discussed ways to reduce technostress in order to prevent cognitive dissonance about determinants of technology acceptance.

• Journal of the Korean Society for information Management
• /
• v.36 no.3
• /
• pp.37-60
• /
• 2019

In this study, the effects of reading strategy, which is a combination of reading methods on high school students' reading ability were investigated using action research methodology in order to provide practical support in educational fields. Also, the effects of reading strategies on adolescents' reading attitudes and the correlation between text comprehension and change of reading attitudes were investigated. This study is unique for its adoption of reading method combinations as reading strategies to enhance the effectiveness of reading in terms of text comprehension. Also, this study is meaningful in dealing with the cognitive abilities of high school students.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2001.11a
• /
• pp.73-74
• /
• 2001

• Journal of the Korea Convergence Society
• /
• v.11 no.2
• /
• pp.101-107
• /
• 2020

This study is based on Art Infusion type (modification vs. re-interprete and interactivity level (high vs. low) are independent variables such as 'Product-Related Memory (PRM)' and 'Image Related Memory (IRM)', Experimental research was carried out empirically through Two-Way MANOVA analysis with advertising attitude as a dependent variable. As a result, first, in the case of the modified advertisement, when the interactivity is low, the advertisement image-related memory information (IRM) is more memorized and affects the judgment. Second, in the case of reinterpreted advertising, the memory information related to product attributes is stored at low level regardless of the level of interactivity. Third, the attitude toward advertising for famous paintings was positive when the level of interactivity was low.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.175-187
• /
• 2010

E-commerce has been developing rapidly by enabling companies to sell their products or services online. However, adoption of an e-commerce website still faces lots of problems, such as changing consumer behaviors from purchasing in physical stores to purchasing online, privacy and risk, and so on. The purpose of this study is to analyze the influence of consumers' attitude on actual purchasing behavior based on the degree of product information. In this study, we designed two kinds of product web pages which show different degrees of product information. The first web page has adequate product information, and the second one has much less product information than the first one. We found that according to degree of product information, there is a difference among perceived usefulness, privacy, attitude and actual behavior. And we also reveal weight difference between the two kinds of webpages. Finally, we indicated that variables have impact effect on both mutual relations and preceding relationships.

• The Journal of the Korea Contents Association
• /
• v.10 no.5
• /
• pp.436-445
• /
• 2010

The purpose of this research is to know what factors have impacts on their risk perception and attitude in risk communications. This research shows the research findings that the determinant factors of risk perception are the possibility to control the risk, benefits of recognition, the specialty of risk management, and the usefulness of information about the risk. And also the results have shown that the determinant factors of risk attitudes are the possibility to control the risk, the understanding of science and technology, the familiarity with the risk, the usefulness information about the risk, the accuracy of information, and the initiative in the protection of citizens from the risk. As the results have indicated, common determinant factors are the usefulness of information about the risk and the possibility to control the risk. Both of them that affect risk perception and attitudes on electromagnetic waves are important factors in risk communication research. Therefore this study shows that what factors suppose to be considered important in risk communication process about risk of electromagnetic waves.

• Journal of Digital Convergence
• /
• v.18 no.10
• /
• pp.517-526
• /
• 2020

This study aimed to understand the effects on preventive behavior intention to particulate matter by risk perception attitude and anxiety. Also, to expand applicable target and range of RPA model, add anxiety. To measure main variables of RPA model, did a survey with 570 college students. With a data, analyzed by correlation, one-way ANOVA and three-way ANOVA. As a result, perceived risk and efficacy effect on intention to preventive action and information seeking. And an anxiety factor effects on intention to preventive action and information seeking also. And distinguished 4 groups of RPA model, there were meaningful differences between intention to preventive action and information seeking by groups, and a factor of anxiety effects certain groups. As a result, it can suggest how to plan and enforce message on preventive campaign of particulate matter. In follow research, with social psychological factors, it will helpful to identify health activities about particulate matters.

• Journal of the Korea Convergence Society
• /
• v.8 no.6
• /
• pp.1-7
• /
• 2017

This study examined how the memory effect and the brand attitude effect differ according to the interaction (high / low) and the involvement (high / low) of digital signage. The two-way MANOVA analysis using SPSS 18 was used for the empirical analysis. The results of this study are as follows: First, GRM is recalled if the level of interactivity and inffence of digital signage is low, but if both conditions are high, ARM recalls. Second, if the interaction of digital signage is low and the level of engagement is high, a lot of memory information is formed that forms the overall attitude of the product. In addition, even though the interaction level is high and the engagement is low, the attitude cognitive response through the overall evaluation is formed rather than the attribute information. Third, brand attitude was positive when interactivity level was high and engagement level was high.

• Journal of Digital Convergence
• /
• v.17 no.5
• /
• pp.391-398
• /
• 2019

This study aimed to investigate the factors that influence the attitude toward doping and to provide useful information for developing a doping prevention program suitable for Korean athletic players. One hundred and seventy-two players who enrolled in Korea Association of Athletics Federations were participated in this study and they filled in the questionnaire about demographic factors, information on doping, perfectionism, and perceived motivational climate. Collected data were analyzed by using stepwise multiple linear regression for exploring the main factor that affect the attitude toward doping depending on field and track events. All adult players have more permissive attitude toward doping than adolescents. In track event, while players who are sensitive to coach's criticism have more permissive attitude toward doping, players who focused on personal standards have more repressive attitude toward it. These results would be useful to develop anti-doping strategy for Korean field and track players.