• Management & Information Systems Review
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• v.30 no.1
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• pp.211-226
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• 2011

This study was intended to investigate the attributes of the Internet shopping mall and to examine the effects of each attribute on the consumer purchase intention. 279 valid responses of total 300 questionnaire were used for the analysis of this study. Both the exploratory factor analysis and reliability analysis were conducted to evaluate the conceptual validity and internal coherence of the determining variables and the use intention. The factor analysis resulted in identifying the five factors of the Internet shopping mall and on the multiple regression analysis, three of the five identified factors were found to affect significantly the purchase intention. According to the verified results interactivity(t=4.384) was found to affect positively the use intention, while privacy risk(t=-2.985) and delivery risk(t=-2.257) were found to affect negatively the purchase intention. Managerial suggestions are recommended as the results of analysis. It is urgently necessary for decreasing countermeasures delivery risk and privacy risk to enhance purchase intention of customers in internet shopping malls. Especially obtaining more information on consumers gives short-term advantages to marketers, perceived slackness in privacy will hinder purchase intention in internet shopping malls in the long run by causing distrust of consumers. Other limitations and future research directions are also mentioned.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.121-131
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• 2017

The most important points in the field of entrepreneurship research are new venture creation and behaviors for start-up venture. Most of past researches are limited to the formation of entrepreneurial intention, and researches on entrepreneurial activities, specifically nascent entrepreneurial behavior, have not been studied well. In this study, we view entrepreneurial process as gestation process from entrepreneurial intention to nascent entrepreneurial activities, and identify the moderating effects of cognitive style, which is the way of thinking about the information in entrepreneurial process. In addition, we find the moderating effects of cognitive style on the relationships between perceived barriers and support in environmental factors and nascent entrepreneurial activities. Subjects of this study are potential entrepreneurs. So we selected university students who are taking venture start-up course, conducted a survey, collected 367 questionnaires. In statistical test, we applied PLS-SEM for testing hypotheses because CB-SEM is too sensitive to test more than two moderating effects in th research model. As a result of the analysis, it was found that entrepreneurial intention, cognitive planning style, cognitive creative style, perceived support had a significant effect on nascent entrepreneurial behavior. The results of the analysis of the moderating effects of cognitive style which are the hypotheses in the research are as follows. First, the cognitive planning style did not have a significant moderating effect on the relationship between entrepreneurial intention and nascent entrepreneurial activities. Second, in the relationship between perceived barriers and nascent entrepreneurial activity, cognitive planning style did not have significant moderating effect, and cognitive creating style had significant negative moderating effect. Third, in the relationship between perceive support and nascent entrepreneurial activity, cognitive planning style had significant positive moderating effect, and cognitive creating style did not have significant moderating effect.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.16-24
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• 2007

모바일 폰은 최근 관심의 대상이 되고 있는 사용자 제작 컨텐츠 (User-Created Content: UCC)의 생산과 공유를 위한 중요한 수단이다. 또한 HSDPA나 4G와 같은 차세대 이동통신 기술은Flickr나 YouTube 등의 웹 사이트에서 제공되고 있는 UCC 서비스가 모바일 폰을 통해서도 더욱 활발히 이용될 수 있는 가능성을 제시하고 있다. 그러나 모바일 폰이 가지고 있는 작은 화면 크기와 불편한 입력 장치라는 기본적인 한계는 모바일 UCC 서비스의 성공에 큰 장애 요인으로 작용할 수 있다. 따라서 본 연구는 정보 구조 (Information Structure) 및 정보 시각화 (Information Visualization)와 관련된 기존 이론 및 연구들을 기반으로 4가지 다른 모바일 폰 인터페이스들을 개발하고, 사용자들의 모바일 폰을 통한 탐색적 UCC 서비스 사용을 지원하는데 어떠한 인터페이스가 더 적합한지 실험 방법론을 통해 검증하는 것을 기본 목적으로 한다. 본 연구를 위하여 개발된 인터페이스들은 컨텐츠 구조의 관점에서 폴더 기반 계층 구조 (Folder-Based Hierarchical Structure)이나 태그 기반 네트워크 구조 (Tag-Based Network Structure)를 가지고 있으며, 컨텐츠 시각화의 관점에서는 고정 버튼 (Fixed Buttons)이나 멀티 디스플레이 버튼 (Multi-Display Buttons)를 가지고 있다. 66명의 실험 참가자들을 대상으로 한 실험 결과, 사용자들은 탐험 지향적 탐색 과업 (Exploratory Browsing)에서 태그 기반 네트워크 구조 또는 멀티 디스플레이 버튼이 제공된 모바일 인터페이스에 대하여 상대적으로 더 높은 유용성, 즐거움, 만족도, 향후 사용의도 등을 나타내었다.

• The KIPS Transactions:PartB
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• v.16B no.6
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• pp.479-488
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• 2009

This paper shows a reinforced construction scheme of training data for improvement of text classification by automatic search of boundary category. The documents laid on boundary area are usually misclassified as they are including multiple topics and features. which is the main factor that we focus on. In this paper, we propose an automated exploring methodology of optimal boundary category based on previous research. We consider the boundary area among target categories to new category to be required training, which are then added to the target category sementically. In experiments, we applied our method to complex documents by intentionally making errors in training process. The experimental results show that our system has high accuracy and reliability in noisy environment.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.3
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• pp.103-114
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• 2014

The purpose of this study is to find out the relationship between high involvement Human Resource Management and organizational effectiveness in small company. High involvement Human Resource Management practices include training, incentive, performance appraisal, participation, proposal, communication, job description. This research approached organizational effectiveness using internal process and goal. Internal process approach measured internal organizational health using aggregate organizational commitment, turnover intention, job search. Goal approach measured organizational growth using sales growth rate per employee and net income growth rate per employee. Using the collected data from 267 employees at 27 small-sized firms located in South region in Korea, this research tested and confirmed the construct validity regression analysis at the organizational level. This research came to the conclusions to as follows: First, high-involvement HRM had the positive effect on the organizational commitment. Second, high-involvement HRM had the negative effect on the turnover intention. The findings suggest that high-involvement HRM is a valuable construct to understand internal process approach of organizational effectiveness in small firms.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.161-172
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• 2016

The following research investigates core factors required for IT professionals to achieve and remain happy on their jobs through dynamic and structural CLD and suggests personal, organizational, and government level (happiness) promoting factors. Researcher adopted the system dynamics methodology which is qualitative research techniques pursue behavior probability by using CLD. It spotlights 6 CLD: job satisfaction, organizational commitment, positive sensitivity, negative sensitivity, amicable relationship, job sustainment intention, in addition to numerous factors that affect them from an integrative perspective. It differentiates itself from one-way relationship focused qualitative research to an advanced mutual and realistic perspective exploratory research.

• 한국공간정보시스템학회:학술대회논문집
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• 2007.06a
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• pp.37-42
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• 2007

이 연구는 u-City의 성공적 조성을 위해 u-서비스 공급자 측면과 수요자 측면의 요구를 충족할 수 있는 u-서비스 우선순위 선정에 관한 체계적 연구의 필요성에서 시작되었다. u-서비스 우선순위 모형개발을 위해 선행 연구를 토대로 수요자와 공급자의 서비스 결정 요인을 탐색적으로 도출하고, 전문가와의 브레인스토밍을 통해 u-서비스 결정의 확정적 요인을 도출하였다. 도출된 요인들을 계층분석(AHP)모형으로 설정하고, 1차 전문가 설문조사를 통해 요인별 가중치와 우선순위를 도출함으로써 공급자와 수요자를 고려한 u-서비스 우선순위 선정 모형을 제시하였다. 개발된 모형을 바탕으로 2차 전문가 설문조사를 통해 u-지역정보화에서 제시한 대구지역의 특화서비스를 평가하였다. 평가 결과 대구지역은 지역물류 지원서비스, 시각장애인 길안내 서비스, u-텔레매틱스 서비스가 상위권을 차지한 반면, u-지역정보화에서 제시한 안전방재지원서비스와 산업특화거리 등의 서비스는 중위권을 차지하고 있어 공급자 위주의 u-서비스 선정과는 차별성을 보였다. 개발된 u-서비스 우선순위선정 모형은 u-서비스 제공 및 사용의도에 기반한 모형으로 u-서비스 우선순위 선정을 체계적으로 지원할 수 있어 향후 성공적 u-City 조성에 기여할 수 있을 것이다.

• Journal of Information Technology Services
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• v.19 no.5
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• pp.15-31
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• 2020

This study explores the process in which employees adopt the information security policy. The results of this study, which surveyed 234 employees in three call centers and four hospitals, show that the employees adapt the information security policy through the social structuring process suggested by the AST model. In particular, this study identifies roles of two appropriation activities (FOA : Faithfulness of Appropriation & COA : Consensus on Appropriation) observed in the social structuring process. Regarding to the interactions between the two appropriation activities, FOA, which indicates a better understanding of the information security policy, is examined as a more critical factor than COA, which indicates the degree of agreement among employees about how to use it. FOA not only has a direct effect on compliance intention toward the information security policy, but also indirectly through COA, whereas COA has only a indirect effect through FOA. This result shows that, in order for a company to successfully implement a new information security policy, it is important for employees to understand its purpose and intention. The adaption of information security policy through two appropriation activities is observed in both hospitals and call centers, but due to the different working environments, there were differences in the preceding variables affecting the appropriation activities. The results of this study are expected to provide guidelines for companies who want to successfully adopt information security policy.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.3
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• pp.5-33
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• 2018

In this paper, we analyze a user's usage behavior, identify and track search intention and interest field based on the National Science and Technology Standard Classification, and use it to personalize science and technology information. In other words, we sought to satisfy both efficiency and satisfaction in searching for information that users want by improving scientific information search performance. We developed the personalization service of science and technology information and evaluated the suitability and usefulness of personalized information by comparing the search performance between expert experimental group and control group. As a result, the personalization service proposed in this study showed better search performance than comparative service and proved to provide higher usability.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.4
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• pp.5-25
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• 2012

The purpose of this study is to develop a measurement tool for the quality of information commons. Information commons is a physical, technological, social, and intellectual place where library users can experience various educational, research, and cultural activities. It is recently gaining popularity and several libraries have implemented it to help users share knowledge and interact with each other. It also intends to provide a place for collaboration, learning, and rest. Despite its benefits and usefulness, there is no measurement tool explicitly designed for the quality of information commons. This study used in-depth personal interview, compared prior studies, and conducted a pilot study to elicit library users' perceptions on information commons and factors influencing on the perceived quality of information commons. Groups of initial items were emerged through classifying and clustering key concepts in the data. Then, the validity of the items were verified through a pilot study. The findings of this study will be useful for developing more reliable and valid survey measurement tool.