• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.152-161
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• 2019

The purpose of this study was to research the relationships among utilitarian perceptions, hedonic perceptions, perceived usefulness and behavioral intention. Recently, consumers rely heavily on user-generated contents of social media channels to support their purchase decisions, such as electronic word-of-mouth. Electronic word-of-mouth helps consumers to evaluate items before making purchase, to reduce purchase risks and to support their purchase decisions. This study was based on both the analysis derived from a hypothesis and literature reviews and data collected from 255 travelers who had used travel review website at least once. The results of empirical analysis showed as follows. First, Utilitarian perceptions(information quality) has a significant impact on the perceived usefulness of a travel review website. Second, Enjoyment has a significant impact on the perceived usefulness of a travel review website. Third, Curiosity fulfilment has a significant impact on the perceived usefulness of a travel review website. Finally, Perceived usefulness of a travel review website has a significant impact on behavioral intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.26-34
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• 2019

This descriptive convergence research is to get basic data for educational program by investigating awareness on pediatric nurses and nursing prospects after pediatric clinical practicum among 143 junior nursing students. Using SPSS/Win 21.0, t-test, ANOVA, Pearson correlation coefficient and stepwise multiple regression were carried out. The awareness of subjects on pediatric nurses was $4.09{\pm}0.61$ on a scale of 5, which was higher than the traditional and social ones, and nursing prospects' was $3.31{\pm}0.65$ on a scale of 5. There're significant differences partially in awareness on pediatric nurses according to sex, age, satisfaction in nursing and practium hospitals. Awareness on nursing prospects of those who had average satisfaction in nursing was higher than others(p<.002). There was a positive correlation between subvaribles of awareness on pediatric nurses and nursing prospects(r=.287~.510, p<.01), Traditional and social awareness were the significant factors on nursing prospects in hierarchical multiple regression, and the explannation rate was 29.2%(p<.001). It's needed to raise awareness on nursing prospects by improving traditional and social awareness on pediatric nurses.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.44-51
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• 2019

This study was performed to explore the difference in communication anxiety and class satisfaction after taking the traditional lecture and flipped learning lecture. Fifty four nursing students participated in this study. The study design was one group pretest-posttest design. 4 weeks traditional lecture and 4 weeks flipped learning lecture was applied. Flipped learning was ineffective in improving communication anxiety (t=1.85, p=.069) of nursing students. But emotional state variables and activity variables in the emotional domain were significantly higher after taking the flipped learning lecture(t=-3.80, p=.000; t=-3.35, p=.001). In addition, all of the variables were higher in the flipped learning based team, in the control of the class activities (t=-3.07, p=.003), personal ability (t=-2.48, p=.016), and class participation(t=-3.25, p=.002). Flipped learning is therefore considered to be effective in training nursing students. This study suggested to investigate the effectiveness of flipped learning and learners' satisfaction.

• Management & Information Systems Review
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• v.38 no.1
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• pp.121-139
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• 2019

This study aims to identify the change of customer participation(CP) which is essential to the service industry as the relationship between the customer and the employee develops. The latent growth modeling analysis based on the longitudinal data is utilized to examine the pattern of the change. This is based on the fact that CP needs to be understood in the relationship and is to confirm the change in CP by the development of the relationship. Given the dynamics of the relationship, we intend to overcome the limitations of previous cross-sectional researches by revealing the trajectory of CP in the relationship through the longitudinal data. We also want to examine which variables in the relationship can facilitate changes of CP. Research has shown that CP is significantly changed with the development of the relationship when we analyzed it through latent growth modeling. This confirms that CP needs to be understood in the relationship. In addition, 'relationship proneness' variable and 'dependence to provider' variable have positive effects on the initial values of CP, but they have not been established to promote the changes of CP. Consequently, when considering the dynamics of relationships, it is important to recognize that CP is also dynamic. This study sought to get out of the cross-sectional and fragmented understanding of CP that is dynamic. Through this, we would like to propose the successful operation of the customer management program of service firms in relation to CP. This will lead to the success of service encounter where appropriate CP levels at each stage of relationship development can be achieved.

• The Journal of Bigdata
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• v.3 no.2
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• pp.19-33
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• 2018

Owing to the increase of FTA, food trade, and versatile preferences of consumers, food import has increased at tremendous rate every year. While the inspection check of imported food accounts for about 20% of the total food import, the budget and manpower necessary for the government's import inspection control is reaching its limit. The sudden import food accidents can cause enormous social and economic losses. Therefore, predictive system to forecast the compliance of food import with its preemptive measures will greatly improve the efficiency and effectiveness of import safety control management. There has already been a huge data accumulated from the past. The processed foods account for 75% of the total food import in the import food sector. The analysis of big data and the application of analytical techniques are also used to extract meaningful information from a large amount of data. Unfortunately, not many studies have been done regarding analyzing the import food and its implication with understanding the big data of food import. In this context, this study applied a variety of classification algorithms in the field of machine learning and suggested a data preprocessing method through the generation of new derivative variables to improve the accuracy of the model. In addition, the present study compared the performance of the predictive classification algorithms with the general base classifier. The Gaussian Naïve Bayes prediction model among various base classifiers showed the best performance to detect and predict the nonconformity of imported food. In the future, it is expected that the application of the abnormality detection model using the Gaussian Naïve Bayes. The predictive model will reduce the burdens of the inspection of import food and increase the non-conformity rate, which will have a great effect on the efficiency of the food import safety control and the speed of import customs clearance.

• Management & Information Systems Review
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• v.37 no.4
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• pp.75-92
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• 2018

The Purpose of this study was to verify that the corporate social contribution activity(eco-friendly product production, donation activity, volunteer activity, fair trade had a positive influence on the corporate credibility, the intention of price premium and the persistent purchase intention. And also this study examined the differences of corporate credibility and price premium according to consumer's gender. To accomplish the purpose of this paper, I performed literature review which relates to corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention, and also performed empirical research. I produced questionnaire which investigates the relation between the factors which influence corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention. SPSS 21.0 and Lisrel 8.7 were used to analyze the collected data and to identify the influence relationships. The findings of this paper are as follows: First, the corporate social contribution activity(eco-friendly product production, fair trade) did significant effect on the corporate credibility and the price premium. Second, the intention to pay premium price had affected the intention of persistent purchasing but corporate credibility had affected the intention of persistent purchasing through the intention to pay premium price. Third, the difference in preception of men and woman about the corporate social contribution activity. Among the corporate social contribution activity, women's perception of the relationship between volunteer activity and fair trade on corporate reliability was higher than that of men. Fourth, among the corporate social contribution activity, women's perception of the relationship between volunteer activity and donation activity on the intention of price premium was higher than that of men.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.121-129
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• 2019

The purpose of this study is to investigate how the variables of parenting styles and dependency on the smart phone affect college students' satisfaction to campus life, to seek the better ways for the college students to fit into the new environment, and to offer the practical tips based on our findings. In this study, we applied the regression analysis to verify the relationship among the variables related to the satisfaction to university life and the mediating effect of dependency on the smart phone. The results of this study suggest that the positive rearing attitude, which is the subfactor of parenting styles, has a negative effect on the dependency on the smart phone, and that dependency on the smart phone has a negative effect on the satisfaction to college life. At the same time it is found out that the negative rearing attitude has a positive effect on dependency on the smart phone, and that dependency on the smart phone has a negative effect on the satisfaction to the college life. In addition, the dependency on the smart phone has a partial mediating effect on the relationship between the positive/negative rearing attitudes and dependency on the smart phone. Based on these findings, we recommended the better ways to improve college students' satisfaction to their college lives.

• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.152-159
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• 2019

The purpose of this study is to investigate the effect of transaction characteristics on transaction cost and choice intention by applying transaction cost theory to experiential product. Experience-specificity, transaction uncertainty, and personal uncertainty are proposed to reflect the characteristics of experiential products, and the effects of these variables on transaction costs and transaction costs are assumed to have an influence on the choice intention. The results of this study are summarized as follows. First, experience-specificity(site, physical equipment, knowledge skill, temporal), transactional uncertainty(product-, process-), personal uncertainty (preference-, and situation-) have a significant positive effect on transaction cost. Second, transaction costs (search, comparison, examination, negotiation, payment, delivery) have a significant negative effect on the choice intention of the experiential product. The results of this study show that the increase of transaction costs can reduce the choice of experiential products and the strategic consideration of experience specificity, transaction uncertainty and individual uncertainty are required to reduce transaction costs. In addition, experiential products lacked access from a transactional and cost-based point of view, and this study contributes theoretically by compensating for the lack.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.55-64
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• 2019

The purpose of this study was to investigate levels of self-efficacy, nurse image, vocational identity, and clinical practice satisfaction, to examine relationships among them, and finally to investigate predictors affecting of clinical practice satisfaction in nursing students. The participants were 227 nursing students in D city who were surveyed in September 2018 using self-report questionnaires. Self-efficacy, nurse image, vocational identity, and clinical practice satisfaction were related positively among variables. In the multiple regression analysis, self-efficacy, nurse image, vocational identity, health condition, relationship with practical colleague and 'satisfaction of nursing students in patient's recognition of nursing students' were influential factors significantly associated with the clinical practice satisfaction. Those factors explained 17.9% of the clinical practice satisfaction of nursing students. The most important factors were 'satisfaction of nursing students in patient's recognition of nursing students' and nurse image. In order to improve clinical practice satisfaction of nursing students, whole nurses should consider helping nursing students and patients to build up positive nurse image.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.98-106
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• 2021

The paper deals with comparative study on sensitivity analysis using various methods regarding to design of experiments for structure design of an active type DSF (Deck support frame) that was developed for float-over installation of offshore plant. The thickness sizing variables of structure member of the active type DSF were considered the design factors. The output responses were defined from the weight and the strength performances. Various methods such as orthogonal array design, Box-Behnken design, and Latin hypercube design were applied to the comparative study. In order to evaluate the approximation performance of the design space exploration according to the design of experiments, response surface method was generated for each design of experiment, and the accuracy characteristics of the approximation were reviewed. The design enhancement results such as numerical costs, weight minimization, etc. via the design of experiment methods were compared to the results of the best design. The orthogonal array design method represented the most improved results for the structure design of the active type DSF.