• Asia Marketing Journal
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• v.1 no.2
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• pp.36-55
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• 1999

서비스 인카운터의 제고는 서비스기업의 마케팅성과에 매우 중요하다. 서비스 인카운터는 서비스기업의 경쟁전략과 서비스전달시스템간의 적합성에 의해 영향을 받는다. 그러므로 서비스기업의 경쟁전략과 서비스전달시스템간의 적합성정도는 서비스기업의 마케팅성과를 높이는데 있어 핵심성공요인이 된다. 본 논문은 금융산업을 대상으로 서비스기업의 경쟁전략, 서비스전달시스템 결정요인, 서비스전달시스템의 유형간의 적합성 여부가 마케팅성과에 미치는 영향에 대해 실증분석을 하였다. 실증분석 결과 서비스기업의 경쟁전략과 서비스전달시스템 결정요인간의 적합도가 높을수록, 그리고 경쟁전략과 서비스전달시스템의 유형간의 적합도가 높을수록 마케팅성과가 높아지는 것으로 나타났다.

• Korean journal of communication and information
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• v.38
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• pp.73-118
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• 2007

The purpose of this research is to figure out the effects of media framing and image restoration strategies on the public's crisis perceptions. The literature review revealed that the public perceives crises through the media lens and image restoration strategies heralded by the organization interact with media frames in the process of the public's perceiving the crisis. The news content analysis and the experiment were conducted to accomplish the research purpose. Also food-related crises were selected for a research case because they have a great impact on the society. The content analysis showed that image restoration strategies designed by the crisis organization tend to be conveyed through anecdote-type news frames. Most image restoration strategies were close to defensive communications and not differentiated by the crisis type. The experiment outcomes demonstrated that the organization's image restoration strategies were not consistent with what the public preferred in the crisis situation. Such public perceptions also were changed according to media frames. Media frames and image restoration strategies have an interaction effect on the public's crisis perception.

• The Journal of Information Technology
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• v.2 no.1
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• pp.131-147
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• 1999

According to literature review, fitness between IT activities and organizational strategy enhances performance. Theoretical research says that centralized company in IT activities is appropriate to cost-leadership strategy and decentralized company in IT activities is appropriate to differentiation strategy. But there are very few empirical research. The purpose of this study is to attest whether fitness between IT activities and organizational strategy enhances the information system performance. But the results of this field study were not consistent with literature that fitness of two independent variables enhance performance. So we should take other contingency variables such as organizational structure, culture etc. into consideration to investigate relationship between IT activities and strategy.

• Journal of Industrial Convergence
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• v.21 no.1
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• pp.33-42
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• 2023

This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.2
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• pp.103-116
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• 2006

This study suggests the effective approach that successfully establishes the supply chain management(SCM) system as a strategic weapon. To do so, the study conducted an empirical investigation which consisted of the five elements of power process, such as power element, needs, value, environment, relationship, strategic types of SCM, and the manufacturing performance. The results showed that the strategic type of SCM with active power process had higher manufacturing performance than other strategic types of SCM.

• Korean Business Review
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• v.14
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• pp.149-168
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• 2001

Service firms have always been relationship oriented. the nature of service businesses is relationship based. As service finns, like banks, insurance finns, have grown, The masses of consumers have made the establishment of true relationships more difficult. Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, It is necessary to understand what motives consumers to reduce their available market choices. This article focuses on the development of the successful relationship strategies in domestic banks. The results of this study show the four types of relationship strategies - social bonds, structural bonds, financial bonds, and other bonds. Although the effectiveness of these strategies differs as the types of performances, All four types of relationship strategies are essential for building and maintaining relationships with customers. Totally, the order of influences on the performance is as follows; financial bonds, structural bonds, and social bonds.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.21-26
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• 2019

This paper examines effect of fitness between innovation and HRM type on firm performance(quality competitiveness, operating profit). Data were extracted from the Korea Labor Institute's workplace panel survey(WPS) from 2015, and the analysis used 3,431 companies. To test the research model, analysis of variance(ANOVA). The model shows that full-innovation/commitment HRM type companies were significantly higher quality competitiveness, and operating profit than other companies. And low-level innovation/control HRM type companies were significantly lower quality competitiveness and operating profit than other companies.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.6D
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• pp.641-654
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• 2010

Recently, as the construction industry trend is changed to the market orientation which focuses on the autonomy and competition, the most construction companies try to adapt the new environment. Thus, this study analyzes the correlations of business strategy and core competency taken by the construction company to survive from the rapidly changing environment between the growth rate and rate of return of the company. Throughout the existing researches and theoretical studies, a business strategy and core competency of the construction company is drawn, and based on this, this study surveyed 746 construction companies. The results of the survey showed that the business strategy has any relationship with growth rate and rate of return and the core competency of the construction company has no relationship with rate of return either, while the core competency shows the relationship with the growth rate. Thus, it is analyzed that the construction company which has higher growth rate also has the high core competency level.

• Proceedings of the KAIS Fall Conference
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• 2002.05a
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• pp.173-175
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• 2002

본 논문은 전통산업의 디지털 전략에 대해 토론한다. 인터넷의 발전과 함께 새로운 산업이 등장하고 있으며 동시에 전통산업도 변화하고 있는데, 이를 디지털전략이라는 관점으로 설명할 수 있다. 전통산업은 인터넷 환경에서 살아남기 위하여 전략적 변화를 시도하고 있으며 본 연구는 이를 네 가지 유형으로 설명하였다. 유형화를 위하여 두 축을 사용한다. 첫째는 디지털전략 방향이며 여기에는 합리화와 신사업추구 두 가지를 들 수 있다. 둘째는 디지털화 대상이며 이를 제품과 프로세스로 나눌 수 있다. 이런 유형화를 바탕으로 네가지 디지털 전략을 이름 붙여, 제품혁신전략, 신사업전략, 합리화전략 그리고 프로세스혁신전략이라 부른다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1999.11c
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• pp.143-158
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• 1999

인터넷은 90년대 들어 월드 와이드 웹이 등장하면서 상업적으로 광범위하게 사용되기 시작했다. 인터넷의 발달은 일상생활 뿐만 아니라 경제활동에도 많은 변화를 초래했는데 인터넷 기반의 새로운 경제체제를 우리는 흔히 디지털 경제라는 부르고 있다. 수확체증, 역 시장, 선도자 우위 등의 현상이 지배하는 디지털 경제에서 인터넷을 이용한 비즈니스를 인터넷 비즈니스라고 한다. 비즈니스를 수행하면서 모델을 정립하는 것은 전략을 수립하기 위해 기본적인 과정이다. 그러나 현재 대부분의 인터넷 비즈니스는 그 모형을 정립하지 못하고 전략수립에만 골몰하는 경우가 많았다. 새롭게 창업하거나 기존 사업에 인터넷을 도입하고자 하는 경우에 기준을 제공할 수 있는 인터넷 비즈니스 유형 분류 체계가 필요하게 되었다. 본 논문은 체계적인 인터넷 비즈니스 유형분류 체계를 마련하기 위한 기반을 제공하려고 한다. 이를 위해 먼저 기존 인터넷 비즈니스 유형분류와 관련된 연구들을 살펴봄으로써 인터넷 비즈니스에 대한 이해를 도모하였다. 그리고 시스템적 관점에서 인터넷 비즈니스를 살펴보았다.