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http://dx.doi.org/10.12652/Ksce.2010.30.6D.641

A Study on Relationship between Business Strategies and Core Competency in Construction Company  

Hong, Sung Ho (대한건설정책연구원)
Kim, Eun Mi (대한건설정책연구원)
Lee, Dong Wook (제주대학교 토목공학과(해양과환경연구소))
Publication Information
KSCE Journal of Civil and Environmental Engineering Research / v.30, no.6D, 2010 , pp. 641-654 More about this Journal
Abstract
Recently, as the construction industry trend is changed to the market orientation which focuses on the autonomy and competition, the most construction companies try to adapt the new environment. Thus, this study analyzes the correlations of business strategy and core competency taken by the construction company to survive from the rapidly changing environment between the growth rate and rate of return of the company. Throughout the existing researches and theoretical studies, a business strategy and core competency of the construction company is drawn, and based on this, this study surveyed 746 construction companies. The results of the survey showed that the business strategy has any relationship with growth rate and rate of return and the core competency of the construction company has no relationship with rate of return either, while the core competency shows the relationship with the growth rate. Thus, it is analyzed that the construction company which has higher growth rate also has the high core competency level.
Keywords
business strategy; core competency; rate of return; growth rate;
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