• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.710-719
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• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.329-337
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• 2023

This study investigated the mediating effect of critical thinking disposition on the relationship between ego resilience and self-leadership of nursing students. The subjects of the study were 193 third-year and fourth-year nursing students from three universities in G Province, and data were collected from November 1 to November 19, 2021. The collected data were subjected to descriptive statistics, t-test, ANOVA, Pearson's correlation, and multiple regression using the SPSS/WIN 23.0 program. The mediation effect was analyzed using Baron and Kenny's three-step procedure, and the statistical significance of the mediation effect was verified using the Sobel test. As a result of this study, self-leadership was positively correlated with ego resilience(r=.43, p<.001) and critical thinking disposition(r=.51, p<.001), and ego resilience was positively correlated with critical thinking disposition(r =.58, p<.001). It was found that there was a partial mediating effect of critical thinking disposition in the relationship between ego resilience and self-leadership(Sobel test: Z=5.05, p<.001). Therefore, in order to increase the self-leadership of nursing students, an integrated approach is needed to improve ego resilience and critical thinking disposition.

• Industry Promotion Research
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• v.9 no.2
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• pp.59-67
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• 2024

This study aims to confirm the dual mediating effect of gratitude and self-esteem in the relationship between mindfulness and happiness in middle and high school students and to provide basic data that can improve happiness. The study subjects were middle and high school students living in S City in South Chungcheong Province, and data were collected through a survey. For collected data analysis, SPSS PC+ Win. ver. 25.0 and SPSS PROCESS macro ver. 4.2 were used. Data were analyzed by applying frequency analysis, reliability analysis, correlation analysis, and double mediation effect analysis techniques. As a result of the study, first, there was a significant positive correlation between mindfulness, gratitude, self-esteem, and happiness. In particular, there was the highest correlation between gratitude and self-esteem. Second, gratitude and self-esteem had a double mediating effect in the relationship between mindfulness and happiness in middle and high school students. These results can be used as a new practice model to improve happiness by utilizing psychological variables such as mindfulness, gratitude, and self-esteem for middle and high school students.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.83-97
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• 2023

The growth of the live commerce market allows you to conveniently and simply start live commerce anytime, anywhere with a smartphone. The use of smartphone services provides continuous communication and is used while feeling psychological attachment, and it leads to psychological attachment, self-consistency with consumers themselves, and self-identity. This study focuses on the motives and perceptions of consumers using live commerce. In other words, we will examine the relationship with service attachment through the moderating effect of self-efficacy and control focus tendency as consumers' personal and psychological characteristics. In other words, the tendency of regulatory focus, which determines the direction of behavior of consumers according to their motives and goals, affects the service attachment of live commerce. We believe that self-efficacy, which is personal confidence and belief that you can plan and execute on your own for the desired outcome in a given situation or task, will control this relationship. As a result of this research, consumers who highly perceive prevention focus were more likely to avoid negative consequences and pursue safety and obligations. Their attachment to live commerce services was stronger, offsetting their confidence and self-efficacy. When using live commerce services, the more they perceive that information acquisition is beneficial, the higher their belief, and self-efficacy, so service attachment, which is an emotional experience as well as a cognitive experience, is strongly formed for consumers with a preventive focus to avoid safety-seeking and negative consequences. Through the present research results, we believe that it will be helpful in operating strategies and management for companies and small business owners who want to understand the psychological behavior of consumers in using live commerce services.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.84-92
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• 2014

Unlike traditional advertising practice, product placement(ppL) has several advantages such as avoiding zapping and working as celebrity endorsement. Previous research has been mainly focused on the presentation style of the PPL. However, to understand the effect of the PPL process properly, it is necessary to study the audience's personality. Therefore, this study attempted to investigate the relationship between audience's consumption tendency and the effect of the PPL. More specifically: the current study examined the influence of the brand consciousness and impulsive buying tendency on the attitude toward the PPL. The results showed that people considered to be highly brand conscious and impulsive buying tendency seem to have more favorable attitude toward the PPL. Indeed, self-esteem have a positive influence on the attitude toward the PPL. Therefore, consumer's personality is related to their response to the PPL.

• Journal of Korean Home Economics Education Association
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• v.23 no.1
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• pp.37-51
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• 2011

The purpose of this study was to examine the effects of temperament, family strength and social support on ego-resilience of adolescents. Four hundred fifty middle and high school students in Incheon participated. Temperament, family strength, social support and ego-resilience were evaluated by self-report questionnaires. Data were analyzed using factor analyses, t-tests, descriptive statistics, correlations and standard multiple regression analyses. Results indicated that there was significant gender difference in ego-resilience. Adolescents' ego-resilience was positively associated with activity level and persistence in temperament, family strength and social support, but negatively associated with rigidity in temperament. Furthermore, gender, temperament, family strength and social support of class teacher and close friends significantly predicted ego-resilience of adolescents.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.308-321
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• 2022

The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.6053-6060
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• 2015

The aim of this study was to examine relations among critical thinking disposition, professional self-concept and moral sensitivity in nursing students. This study was conducted on 280 nursing students between March 3th 2015 and March 10th. 2015. The data was analyzed by using SPSS/WIN 18.0 program. Moral sensitivity significantly differed depending on one's experience in biomedical ethic education. Significant positive correlations were witnessed between critical thinking disposition and professional self-concept as well as between critical thinking disposition and moral sensitivity. Considering the results, the ways to develop critical thinking disposition and to ameliorate the current clinical training system are needed to firmly establish professional self-concept. Finally, I Suggest a study to develop and validate training program for the improvement of nursing students' moral sensitivity.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.349-358
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• 2017

This study was done to identify the relationship between emotional intelligence, critical thinking disposition professional self-concept and problem solving skills of nursing students. Subjects were 212 associate nursing students associate nursing students(3rd and 4th grade) in Korea. The data were collected using self -report questionnaire from February 20 to March 30, 2017. Data were analyzed by frequencies, t-test, ANOVA, Pearson's correlation using SPSS Win 18.0. The score for emotional intelligence was 3.59, critical thinking disposition scoring 3.47, professional Self-Concept scoring 3.45 and problem solving skills scoring 3.45. Problem solving skills were significantly strong positive correlation with emotional intelligence(r=.68, p<.001), critical thinking disposition(r=.77, p<.001), Professional Self-Concept(r=.66, p<.001) in nursing students. Emotional intelligence, critical thinking disposition and professional self-concept explained 65.1% of total variance of problem solving skills of nursing students. Therefore, To increase problem solving skills of nursing students, it is necessary to develop and test the program for increase emotional intelligence, critical thinking disposition and professional self-concept of nursing students.

• Industry Promotion Research
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• v.9 no.2
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• pp.153-162
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• 2024

This study aims to provide basic data that can reduce middle-aged office workers' sense of mid-life crisis by investigating whether self-esteem moderates the effect of middle-aged office workers' retirement anxiety on their sense of mid-life crisis through gratitude. The survey subjects were 313 middle-aged office workers aged 40 to 65, and the data was analyzed using SPSS Win. Ver. 25 and SPSS PROCESS macro Ver. 4.1. Descriptive statistical analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis were applied. The research results are as follows. First, retirement anxiety showed a negative correlation with gratitude and self-esteem and a positive correlation with midlife crisis sense. Self-esteem played a moderated mediating role in buffering the effect of retirement anxiety on the midlife crisis sense through gratitude. It was confirmed that the gratitude and self- esteem of middle-aged office workers can be used as important variables that can act as protective factors when retirement anxiety increases the sense of mid-life crisis. Based on these results, when middle-aged office workers' anxiety about retirement hurts their sense of mid-life crisis, this study proposed a plan to prevent the sense of mid-life crisis by utilizing gratitude and self-esteem.