• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.45.2-45.2
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• 2009

최근 제품에 있어서 가치는 기능성을 제공하는 측면에서 점차 사용성과 감성을 중요시하는 방향으로 변화하고 있다. 최근의 혁신적인 제품을 보면 사용성과 감성적인 가치가 기술개발의 방향성까지 결정하는 등 제품개발에 있어서 감성과 사용성 가치의 중요성은 더 더욱 커지고 있다. 또한 감성과, 사용성에 대한 정확한 예측은 제품의 개발 방향뿐만 아니라, R&D의 방향성을 결정짓기 때문에 이와 같은 Value를 표현할 수 있는 정확하고 신뢰성 있는 모델의 중요성 갈수록 높아지고 있다. 하지만 제품개발에 있어서 감성과 사용성으로 대변되는 User Experience 가치 제공은 기능성, 신뢰성 등의 기존가치와는 달리 소비자, 사용자로 대변되는 Human에 대한 더 높은 이해가 필수적이나, 관련 지식의 부족 및 통계적 정량화, 객관화 어려움 등으로 제품의 가치로 연결시키기에는 많은 어려움이 있는게 사실이다. 본 논문에서는 감성과 사용성 등을 고려한 제품 가치 체계(Product Value Structure)에 대해서 살펴보고, 아울러 이러한 가치를 고려한 제품개발 패러다임의 변화에 대해서 살펴보고자 한다. 또한 기존의 감성 사용성에 대한 방법론에 널리 활용되는 통계적 귀납적 방법론 외에 인지과학(Coginition Technology)을 활용하여 연역적 방법론에 대해서도 고민해보고자 한다. 특히 Iphone의 UI 특성을 통해 Innovation Company가 인지과학적인 Approach를 어떻게 제품개발에 적용하고 있는지에 대해서 알아보고자 한다.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.1-12
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• 2016

Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.51-61
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• 2018

As Korean society becomes more matured, more people consider trust valuable, as a social capital. Researchers introduced trust literatures focusing on public policy, sociology than business. In this paper, it is empirically analyzed how Organizational Justice, Shared Values, Organizational Trust, 3 dimensions of social capital explained by Nahapiet & Ghoshall, together with Job Satisfaction and Innovative Behavior, as a proxy of performance at the organizational level. The results of this study are as below. Firstly Organizational Justice, consisted of 4 sub-variables of Distributional Justice, Procedural Justice, Interpersonal Justice and Informational Justice, classified by Colquitt, affects Job Satisfaction positively. Secondly Shared Values, consisted of 2 sub-variables of CEO's Core Value and Organizational Culture, availing Competing Value Model of Cameron & Quinn, affect Job Satisfaction positively. Thirdly Job Satisfaction, consisted of 2 sub-variables of economical satisfaction and self-efficacy, affects Innovative Behavior positively. Lastly Organizational Trust has mediating effect on the relationship between Job Satisfaction and Innovative Behavior. However, while the direct effect of Job Satisfaction on Innovative Behavior shows 69%, the indirect effect of Organizational Trust on Innovative Behavior shows 31%, which may not be ignorable. Furthermore in case of smaller organization with less than 30 members, the indirect effect of Organizational Trust shows 64%, comparing to 36% of direct effect of Job Satisfaction. This study was able to confirm that organizations need to maintain Organizational Trust as much as they strive to increase Job Satisfaction through securing Organizational Justice and Shared Values in order to effectively increase Innovative Behavior. For small organizations with less than 30 members, they can never achieve Innovative Behavior without Organizational Trust. Conclusively it is acknowledged that Organizational Trust is the most important prior condition for innovation and long-term survival of SME ventures.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.408-422
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• 2021

In this study, the relationship between trust and purchase intention, which is an outcome variable, was empirically verified by discovering the trust-forming factors of anti-aging products and developing measurement variables. In addition to the existing trust-forming factors such as perceived quality, perceived reputation, brand recognition, and customization, a newly discovered factor is 'accredited certification'. Since the anti-aging industry in Korea is an industry that directly affects consumer health, it was determined that the existing trust-forming factors had limitations in building consumer trust, and a new measure was discovered. This study conducted a survey on anti-aging product consumers and analyzed the solidity and relationship of the questions. As a result of the analysis, it was found that perceived quality, brand recognition, customization, and accredited certification among the anti-aging product trust-forming factors had a positive (+) effect on trust, and perceived reputation had a negative (-) effect on trust. appeared to affect It was found that there was a positive (+) effect between trust and purchase intention, which are the trailing variables. This study proved the meaningful relationship between trust-forming factors and trust by strategically developing and empirically and practically examining meaningful and effective trust-forming factors and measurement items. At the same time, this study is expected to significantly contribute to the establishment of marketing strategies related to anti-aging products in the future by discovering key factors for forming trust that are important for marketing in the anti-aging industry.

• Korean Security Journal
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• no.29
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• pp.59-86
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• 2011

The purpose of this study is to investigate the relationship between organizational culture, organizational trust and organizational performance of special guard organization. This study had selected special guards from 4 different private guard companies which are in Seoul area on March 2011. Using Judgement Sampling, 161 samples were drawn for the use of final analysis. Questionnaire used in this study was consisted of the total 42 question, and executed frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, path analysis by SPSSWIN 18.0. The Cronbach's ${\alpha}$ value which represents the reliability of the survey came out to be over .592. The results are following: First, the organizational culture of special guard organization affects organizational trust. That is, when a developmental, reasonable, consensual and hierarchical culture is activated, cognitive emotional and behavioral trust is increased. Second, organizational culture of special guard organization affects organizational performance. That is, when a reasonable and consensual culture is activated, job-satisfaction becomes higher. On the other hand, when a developmental, reasonable and hierarchical culture is activated, organizational flow becomes higher. Third, organizational trust of special guard organization affects organizational performance. That is, when a cognitive emotional and behavioral trust works highly, job-satisfaction and organizational flow is increased. Fourth, Special security organization's organizational culture affects as a result in organization result. As well as organizational culture exerts direct influence on organization outcome, I exert effect that is indirect in organization outcome through action trust which is low rank factor of organization trust.

• Design Convergence Study
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• v.16 no.6
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• pp.153-167
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• 2017

Nowadays, as many robots are developed for desktop, users interact with the robots based on speech. However, due to technical limitations related to speech-based interaction, an alternative is needed. We designed this research to design a robot that interacts with the user by using unconditional reflection of biological signals. In order to apply bio-signals to robots more effectively, we evaluated the robots' overall service evaluation, perceived intelligence, appropriateness, trustworthy, and sociability according to the degree of the robot's embodiment level and the response speed of the robot. The result showed that in terms of intelligence and appropriateness, 3D robot with higher embodiment level was more positively evaluated than 2D robot with lower embodiment level. Also, the robot with faster response rate was evaluated more favorably in overall service evaluation, intelligence, appropriateness, trustworthy, and sociability than the robot with slower response rate. In addition, in service evaluation, trustworthy, and sociability, there were interaction effects according to the robot's embodiment level and the response speed.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.355-356
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• 2014

본 논문에서는 IoT 환경에서 constrained node의 특징을 고려한 4.5 계층의 신뢰적 메시지 전송 방법을 제안한다. 더불어 IoT 서비스 특징 중 데이터 전송과 관련된 내용을 보면 데이터 사이즈는 작고, 자주 데이터를 발생 시키지 않는다. 따라서 IoT 디바이스에서 발생하는 데이터는 신뢰적 전송 서비스가 요구 된다. 따라서 본 논문에서는 오버헤드가 적은 전송 서비스를 제공하는 신뢰적 메시지 전송 방법과 더불어 이 방법에는 sleepy node를 인지하고 이를 지원하는 방법을 포함한다.

• Information Systems Review
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• v.19 no.3
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• pp.47-67
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• 2017

The sharing economy has emerged as a new form of consumption pattern along with the advancement of information technology and the changes in the consumers' desires for economic spending. In a C2C-sharing economy platform, the user side and supplier side share the same assets, thereby making both sides of the market closely related. However, an information asymmetry exists within the platform that makes the players from one side reluctant to participate. This information asymmetry warrants a strategic approach for solving the fundamental "chicken and egg" problem for platform development. Motivated by this phenomenon, this study aims to analyze how the participation intentions from both sides of the platform are influenced by certain anteceding factors, such as trust, perceived risk, and perceived economic profit. Our findings show that the anteceding factors affect the participation intentions in different paths for both sides of the platform. As a managerial implication, these findings highlight the necessity of employing different approaches for each side of market development.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.143-163
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• 2010

The purpose of this study is to investigate the user's perception of security risk and examine its impact on the usage of Knowledge Management Systems(KMS). The findings of this study are three-fold. First, the overall user's perception of security risk is not high. However, there is a considerably big difference in the perception of security risk among users. This finding means that user's perception of a security risk is not based on the actual security effects but one's individual perception. Another finding is that user's perception of a security risk has a negative impact on the usage of KMS through "trust", which is a mediating variable in our study. This finding corresponds with the existing theory that security risk is oneof the critical sources of trust, and trust is a critical factor of user's acceptance of KMS. Finally, the result of this study reveals that activities devoted to security do not decrease the effectiveness and productivity of KMS. Our long-held cognition that security activity hinders the effectiveness and productivity of an information system is not particularly applied to the KMS.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.137-166
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• 2010

A virtual team is defined a group of people that use electronic communications for some or all of their interactions with other team members. Because team members of a virtual team are physically and temporally distributed, a team's transactive memory system(TMS) is considered to be crucial for the team's effectiveness and performance. TMS refers to a set of individual memory systems which integrate knowledge possessed by particular members through a shared awareness of who knows what. This paper seeks to understand (1) how a virtual team's TMS influences team performance, and (2) what factors contribute to developing the team's TMS. Given these purposes, through the extensive literature review, we first identified components and antecedents to develop a theoretical model that predicts a virtual team's performance. Using the survey data gathered from 172 virtual teams, this study found that expertise location, coordination, and cognition-based trust which were proposed as three components of TMS positively influenced a virtual team's performance. Furthermore, this study uncovered that perceived media richness, network tie strength, and shared norms significantly influenced the components of TMS, while geographical dispersion did not exert any significant influence on TMS.