• Journal of Digital Convergence
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• v.15 no.3
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• pp.87-98
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• 2017

As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

• Korean Journal of Cognitive Science
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• v.12 no.4
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• pp.29-39
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• 2001

Kaplan(2000) reported that instances were categorized more accurate in the aligned condition than in the non-aligned condition irrespective of similarity between instances[16]. This study investigated wether Kaplan(2000)\\`s results could be explained by stimulus types she used and alignment effects in categorization were due to selective attention to aligned attributes. In Experiment 1. I examined whether attribute alignment produced significant effects on similarity and categorization and aligned attributes were recalled more than non-aligned ones. Results showed that instances were rated more similar and categories were learned more rapidly in the aligned condition than in the non-aligned condition. It can be explained that categories are learned rapidly in the aligned condition because attribute alignment increases within-category similarity. But. the result that aligned attributes were recalled more than non-aliened ones in the attribute recall test implies that alignment effects in categorization can be independent of similarity between instances partially. In Experiment 2. I used equal numbed of attributes defining two categories and instructed subjects to pay their attention to categorization-relevant dimensions only. Results showed that dimension instruction facilitated category learning in the non-aligned condition only but categories were learned more rapidly in the aligned condition than in the non-aliened condition irrespective of instruction types. In conclusion. attribute alignment in categorization may facilitate paying selective attention to categorization-relevant attributes.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.209-215
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• 2017

Character of emoticon is considered suitable for expressivity in the digital era mixing and using contents of conversation with images in the course of having a talk with the other party in the mobile space. For the foregoing, this study carried out multiple regression analysis having factors of character attribute such as awareness, friendliness, self-expressivity and image differentiation as independent variables, and purchase intention of purchasers as a dependent variable. Analysis results show that awareness and image differentiation had a positive influence on the purchase intention, whereas friendliness and self-expressivity exerted no significant influence on the purchase intention.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.275-282
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• 2020

As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.

• Journal of Technology Innovation
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• v.23 no.1
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• pp.1-36
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• 2015

The purpose of this research is to find individual user's preference for cloud storage service such as Daum Cloud, Naver N-Drive, GoogleDrive, Dropbox, SkyDrive and iCloud. Through literature reviewed and pilot tests, 6 attributes of cloud storage service (storage capacity, perceived cost, collaboration, accessibility, social influence and perceived security) were selected and all 6 attributes had significant effects on the preference of cloud storage service by conjoint analysis. The results shows that the user's willingness to pay is estimated 10,553 won for the free storage, 4,646 won for the function for mobile accessibility, and 2,443 won for more reliable cloud computing service provider. This study has significance to apply conjoint analysis with economic, technological, and environmental factors to cloud storage service (SaaS) and shed light on policy promotion of next generation of cloud computing ecosystem by user perception with willingness to pay on the storage service.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.135-137
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• 2010

본 연구는 여러 정보환경 또는 정보 디자인 유형 중에서 짧은 정보 노출 시간에 비해 정보 전달력이 강해야 하는 정보유형의 인지력을 높이는 방법을 모색하기 위해 진행되었다. 이와 같은 정보를 본 연구에서는 '고기능성 정보(High-Functional Information)'라고 정의하고, 연구를 위해 7개 항공기에서 사용되고 있는 Safety Information을 중심으로, 고기능성 정보의 주요 속성과 그에 따른 거시적 정보 표현 방법에 대해서 연구하였다. 본 연구는 상황, 순서, 흐름, 구조 표현으로서의 정보디자인인 Safety Information을 기능변수에 대한 활용이 중요한 '고기능성 정보'라고 정의하고, 이에 대한 주요 정보 속성을 Accessibility, Errorless, Understandable, Timeliness로 제시하였다. 고기능성 정보는 맥락에 따라, 시각적 재현 측면에서 Understandable, Accessibility 속성이 충족되어야 하며, 사용자 조작 측면에서는 Errorless, Timeliness 속성이 충족되어야 한다. 각 측면에서의 거시적 표현 방법으로써, 시각적 재현 측면에서 독특 속성을 기반으로 한 속성이론, 도상화를 통한 "현실감지" 최대화, 정보 주도성(Proactivity), 잉여정보와 노이즈 정보의 최소화를 제시하였으며, 사용자 조작측면에서 맥락효과, 일차적 독특성을 중심으로 한 기억부호화, 이중부호화 및 표현 방법 등을 제시하였다. 본 연구에서의 개괄적인 연구 내용을 토대로 앞으로 정보환경 또는 디자인 유형과 속성에 따른 정보 표현방법에 관한 연구가 추진될 예정이다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.4
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• pp.31-36
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• 2021

Colour properties can be classified based on hue, brightness, and saturation, and the characteristics of colour perception vary by colour property. In terms of colour perception, surrounding colours are viewed together rather than independently, and the characteristics of the original colour perception may vary depending on the colour characteristics of the surrounding. Thus far, research on colour perception and sensibility has focused on a monotonic environment, which is different from colour perception in real life. As such, a fundamental study on colour perception considering surrounding colours must be conducted. In this study, a psychophysical experiment was conducted, and the results were analysed to study the colour perception characteristics by edge brightness, Edge brightness was set as a variable based on the visual traits that are most sensitive to brightness, and the experiment was conducted using the Munsell colour system to specify the stimulus colour. Based on the analysis of the experimental outcomes, this study reveals the significance of fundamental research data on the visual and perceptual characteristics of colour perception with regard to edge brightness and provides directions for future research.

• Korean Journal of Cognitive Science
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• v.28 no.4
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• pp.329-347
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• 2017

Early research into category-based feature inference reported various phenomena in human thinking including typicality, diversity, similarity effects, etc. Later research discovered that participants' prior knowledge has an extensive influence on these sorts of reasoning. The current research tested the effects of causal knowledge on feature inference and conducted modeling on the results. Participants performed feature inference for categories consisted of four features where the features were connected either in common cause or common effect structure. The results showed typicality effects along with violations of causal Markov condition in common cause structure and causal discounting in common effect structure. To model the results, it was assumed that participants perform feature inference based on the difference between the probabilities of an exemplar with the target feature and an exemplar without the target feature (that is, $p(E_{F(X)}{\mid}Cat)-p(E_{F({\sim}X)}{\mid}Cat)$). Exemplar probabilities were computed based on causal model theory (Rehder, 2003) and applied to inference for target features. The results showed that the model predicts not only typicality effects but also violations of causal Markov condition and causal discounting observed in participants' data.

• Journal of Korea Society of Industrial Information Systems
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• v.15 no.2
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• pp.127-137
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• 2010

A Widget platform is acknowledged to be a next generation intelligent platform that is well suited to Web 2.0 and mobile convergence environments. With prospects of growth, examining users' perceptions of current widgets can be a valuable source of information in setting directions for Widget's future development. This study identifies user interface factors that affect widget usability and investigates a strategic approach to promoting the use of widgets by analyzing user's "intention to use" in connection with the identified interface factors. The experimental results show the consistency, intuition, minimal action, and personalization have a positive(+) effect on perceived ease of use and that personalization and design have a causal effect on perceived enjoyment. Inaddition, perceived ease of use has an influence on perceived enjoyment that, inturn, has a direct influence on intention to use. On the other hand, the hypothesis that perceived ease of use has a direct effect on intention to use was rejected.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.327-335
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• 2020

The purpose of this study was to investigate conception of children's hospitalization stress and to make clear concepts, and to use Walker & Avant's concept analysis method. Children's hospitalization stress attributes were derived from physiological changes, individual-environmental interactions, cognitive and psychosocial developmental stage responses, and intrinsic and outward changes due to coping styles. The prerequisites for hospitalization stress of children were disease severity, biological factors, and support system, and the results were hospitalization adaptation, disease and health recovery, improvement of child development, and acquisition of coping skills. In order to solve the prerequisites for Hospitalization stress of children, it is necessary to be aware of the disease and to establish a support system of parent-family. Afterwards, we suggest more qualitative research on the hospitalization stress of children, the development of tools that reflect the characteristics of the hospitalization stress of children, and the development of programs to solve the Hospitalization stress.