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http://dx.doi.org/10.9723/jksiis.2010.15.2.127

An Empirical Analysis of Influential Factors for Widget Interface : Extended TAM Including Attributes  

Han, Mi-Ran (아주대학교 산업공학과)
Lee, Sung-Joo (아주대학교 공과대학)
Park, Peom (아주대학교 산업공학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.15, no.2, 2010 , pp. 127-137 More about this Journal
Abstract
A Widget platform is acknowledged to be a next generation intelligent platform that is well suited to Web 2.0 and mobile convergence environments. With prospects of growth, examining users' perceptions of current widgets can be a valuable source of information in setting directions for Widget's future development. This study identifies user interface factors that affect widget usability and investigates a strategic approach to promoting the use of widgets by analyzing user's "intention to use" in connection with the identified interface factors. The experimental results show the consistency, intuition, minimal action, and personalization have a positive(+) effect on perceived ease of use and that personalization and design have a causal effect on perceived enjoyment. Inaddition, perceived ease of use has an influence on perceived enjoyment that, inturn, has a direct influence on intention to use. On the other hand, the hypothesis that perceived ease of use has a direct effect on intention to use was rejected.
Keywords
Widget; Technology Acceptance Model; Interface; Attributes;
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Times Cited By KSCI : 1  (Citation Analysis)
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