• Title/Summary/Keyword: 인지된 복잡성

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A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model (소셜TV 비이용자의 혁신저항과 이용의도에 관한 연구: 혁신확산 이론과 혁신저항모델을 중심으로)

  • Lee, Byung-Hye
    • Journal of Internet Computing and Services
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    • v.18 no.6
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    • pp.101-112
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    • 2017
  • The purpose of this study was to examine the factors affecting innovation resistance and intention of use of social TV non-users focused on innovation diffusion theory and innovation resistance model. The results were as follows: First, compatibility among perceived innovation characteristics by social TV non-users influenced negatively on innovation resistance, and complexity among perceived innovation characteristics by social TV non-users influenced positively on innovation resistance. Second, perceived risk by social TV non-users influenced positively on innovation resistance. Third, compatibility among perceived innovation characteristics by social TV non-users influenced positively on social TV intention to use. And complexity among perceived innovation characteristics by social TV non-users influenced negatively on social TV intention to use. Fourth, perceived risk by social TV non-users influenced not significantly on social TV intention to use. Fifth, innovation resistance by social TV non-users influenced negatively on social TV intention to use.

The Cognitive Complexity of Clothing Attributes -Focused on Clothing Involvement- (의류 제품의 속성에 대한 인지적 복잡성에 관한 연구 -의복 관여를 중심으로-)

  • Park Sung-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.4 s.152
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    • pp.497-506
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    • 2006
  • The purpose of this study is to clarify the cognitive complexity of clothing attributes, which influence the preference and purchase intentions. The subjects of this study are 434 female college students and formal survey methodologies were used for collecting data. Those data were analyzed with SAS program, and various methods such as factor analysis, cluster analysis, conjoint analysis, path analysis of Lisrel were followed. The results of this study were as follows: 1) Clothing involvement consists of the affective factor and the cognitive factor. 2) The consumers were divided into three groups with regards to the degree of their clothing involvement. 3) Significant differences were found regarding the cognitive complexity of clothing attributes among these groups.

The Effect of Spatial Attention in Hangul Word Recognition: Depending on Visual Factors (한글 단어 재인에서 시각적 요인에 따른 공간주의의 영향)

  • Ko Eun Lee;Hye-Won Lee
    • Korean Journal of Cognitive Science
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    • v.34 no.1
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    • pp.1-20
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    • 2023
  • In this study, we examined the effects of spatial attention in Hangul word recognition depending on visual factors. The visual complexity of words (Experiment 1) and contrast (Experiment 2) were manipulated to examine whether the effect of spatial attention differs depending on visual quality. Participants responded to words with and without codas in experiment 1 and words in high-contrast and low-contrast conditions in experiment 2. The effects of spatial attention were investigated by calculating the difference in performance between the condition where spatial cues were given at the target location (valid trial) and the condition where the spatial cues were not given at the target location (invalid trial) as the cuing effects. As a result, the cuing effects were similar depending on the complexity of the words. It indicates that the effects of spatial attention were not different across the visual complexity conditions. The cuing effects were greater in the low-contrast condition than in the high-contrast condition. The greater effect of spatial attention when the contrast is low was explained as a mechanism of signal enhancement.

Determinant Factors of Innovation Resistance of Social Media (소셜미디어 혁신저항 결정요인에 관한 연구)

  • Jeong, Hwa-Seob
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.158-166
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    • 2013
  • This study gave attention to the people who has resistance of the social media that tens to be the use as innovations. Therefore, this study examined the determinant factors of psychological resistance of the social media such as Twitter focused on students as none-users of social media. Total of 268 none-users participated in this study. The results were as follows. First, relative advantage influenced negatively on innovation resistance. Second, perceived complexity influenced significantly not on innovation resistance. Third, perceived risk influenced positively on innovation resistance. Therefore, social media related to social relationship should improve relative advantage, the other way, decrease perceived risk such as defamation and personal attack.

Cognitive Complexity and Control in the Cognitive Ability and Language Development of 3-to 5-Year-Old Korean-Chinese Bilingual Children (3-5세 아동의 이중언어 경험과 인지능력 및 언어 발달에 관한 연구 : 인지적 복잡성에 따른 분석과 통제 이론을 중심으로)

  • Lee, Kwee-Ock;Jeon, Hyo-Jeong;Park, Hyewon
    • Korean Journal of Child Studies
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    • v.24 no.6
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    • pp.1-14
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    • 2003
  • In contrast with Zelazo and Frye (1997) who argued that preschool children lack the conscious representation and executive functioning needed to solve problems based on conflicting rules, Bilaystok (1999) identified analysis(representation) and control(selective attention) as components of language processing and has shown that control develops earlier in bilingual than in monolingual children. This study investigated the effects of bilingualism on children's cognitive ability and language development by comparing Korean- Chinese bilingual with Chinese monolingual children in Yanji. Sixty children 3 to 5 years of age in each of the bilingual and the monolingual groups in Yanji, China participated in ths study. Results showed that bilingual were more advanced than monolingual children in solving problems requiring a high level of control, confirming Bialystok's(1999) results.

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An Approach to Self-Adapt ive Software using Goals and Scenarios (목표와 시나리오를 이용한 적응형 S/W 개발 방안)

  • 김동선;박수용
    • Proceedings of the Korean Information Science Society Conference
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    • 2004.10b
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    • pp.373-375
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    • 2004
  • 소프트웨어가 수행되는 환경은 점점 복잡해지고, 예측이 어려워지고 있지만, 소프트웨어의 자율성과 견고성을 달성하는 것은 여전히 어려운 문제 중에 하나이다. 적응형 소프트웨어는 소프트웨어의 복잡성을 해결하고 자율성과 견고성을 달성하는데 기여할 새로운 소프트웨어 개발 패러다임으로 떠오르고 있다. 적응형 소프트웨어는 환경과 자신의 상태를 인지하고 현재의 성능을 향상시킬 방법을 스스로 판단하여 소프트에어의 구조 및 행위를 변경할 수 있는 소프트웨어이다. 본 논문에서는 적응형 소프트웨어의 개발 초기단계에서 요구사항 분석 단계에서 추출된 목표와 시나리오를 이용하여 어떻게 적응형 소프트웨어의 각 기능을 정의하는 방안을 제시한다.

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Impact of Picture and Reading Mode on Cognitive Load and Galvanic Skin Response (그림 자료의 제시여부와 읽기모드에 따른 인지부하와 GSR의 차이)

  • Ryu, Jee-Heon
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.21-32
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    • 2010
  • This study investigated the effects of contiguity and reading mode on cognitive load factors measured by Galvanic Skin Response(GSR). In this study two experimental conditions were imposed to participants to measure cognitive load with the high contiguity picture and low contiguity picture. Thirty-four college students participated to this experiment(experiment group=17, control group=17), and spilt-plot factorial design was applied to control individual difference in galvanic skin response. Tasks of this experiment were reading and summary. The dependent variables were skin conductance response, and perceived difficulty. The independent variables were the degree of contiguity of visual material(high contiguity vs. low contiguity). The major result of this study was identification of a significant difference of GSR with low contiguity condition. Indeed it was identified that more complex reading condition required more cognitive loads. This finding supported that different cognitive process might require different amounts of cognitive loads. For the further research, this study discussed the validity of applying physiological signals to assess cognitive loads and relationships the associated affective reactions.

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The Usefulness of Icon and Label Displays (표상방식에 따른 아이콘과 레이블 디스플레이의 유용성 비교)

  • 이주환;한광희
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2002.05a
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    • pp.92-98
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    • 2002
  • 복잡한 기능이나 개념을 제한된 공간에 효과적으로 표현하는데 아이콘이 널리 이용된다. 이러한 아이콘 개발이 디자이너의 미적인 기준이나, 시스템에서 일률적으로 사용에 의해 결정되는 경향이 있다. 본 연구는 동일한 정보를 포함하는 아이콘이나 레이블같이 서로 다른 표상들이 그 표상 방식의 유용성 측면에서 다른 결과를 보일 수 있으며, 기능의 표상 방식이 다르면, 아이콘이나 레이블에 대한 이해가 서로 다른 인지 처리 체계를 거친다는 기본 가정에 근거를 두고 진행되었다. 구체적으로는 아이콘을 기존에 형성된 표상 방식들 가운데서 인지적 특성을 고려한 표상들로 분류한 기준을 이용하여, 실제 컴퓨터 사용자 환경에서 통용되고 있는 아이콘들을 수집, 분류하고, 각각의 표상 방식에 따른 아이콘의 유용성을 알아보고자 각 아이콘에 대응되는 레이블과의 수행을 비교하였다. 결과에 따르면, 새로운 기능을 익혀야하는 초기에는 아이콘보다 레이블과 같은 텍스트가 더욱 효과적이지만, 익숙해진 후 그 수행이 비슷해짐을 확인했다. 그러나 임의적 표상방식으로 디자인된 아이콘은 레이블보다 더 부정확하고 느린 수행을 지속적으로 나타냈고, 기능의 세 가지 표상방식에 따라서 아이콘에 대한 수행이 서로 다른 패턴을 보였다. 이는 아이콘과 같은 컴퓨터 사용자 인터페이스의 설계와 사용 단계에서, 표현하고자 하는 기능과 사용자의 인지적 속성인 표상 방식을 충분히 고려해야 한다는 것을 보여준다.

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A Study on the Innovation Resistance Caused by Blockchain to the Shipping and Port Industry (해운항만산업의 블록체인 도입에 따른 혁신저항에 관한 연구)

  • Chang, Myung-Hee;Kim, Yun-Mi
    • Journal of Korea Port Economic Association
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    • v.35 no.4
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    • pp.121-146
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    • 2019
  • This study investigates the innovation resistance when blockchain technology is introduced for the shipping and port industry. For the development of a research model with suitable measures, we review and focus on innovation resistance factors with the blockchain technology derived from previous studies. In this research, we consider four factors (innovation characteristics, consumer characteristics, environmental characteristics, and cost characteristics) with innovation resistance as dependent variables. The innovation characteristics include relative benefits, complexity, and perceived risk. The consumer characteristics consider attitude toward existing products, innovation, and self-efficacy. Social impact variables are environmental characteristics and rationality of cost. In the statistical analysis, we set up eight hypotheses to test the significances between variables and find the following four empirical results. First, the relative advantage and the perceived risk have a significant effect on innovation characteristic, but the complexity of this characteristic has no significant effect on innovation resistance. Second, the rationality of cost has no significant effect on innovation resistance. Third, the attitude toward existing products has a positive effect and the innovation of the consumer characteristic has a negative effect on innovation resistance, while the self-efficacy has no significant effect. Finally, the social impact has a significant effect on innovation resistance to blockchain in the shipping and port industry.

The Analysis of the Educational Objectives, Scientific Models and Cognitive Processes in Scientific Inquiry of the SNU Scientifically Gifted Student Program (서울대학교 과학 영재 프로그램의 학습 목표, 과학적 모형, 과학탐구의 인지 과정 분석)

  • Shin My-Young;Chun Miran;Choe Seung-Urn
    • Journal of the Korean earth science society
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    • v.26 no.5
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    • pp.387-394
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    • 2005
  • We have analyzed the science-gifted educational program (year 2002) at the Seoul National University in terms of its educational objectives, scientific models, and cognitive processes in scientific inquiry in order to provide insights into developing and improving science-gifted educational program. We assumed the following items as important factors for teaching scientifically gifted students: higher-order thinking skills involving synthesis domain in the educational objectives, highly abstract nature and complexity in the scientific models, cognitive processes of planning experiments in the cognitive processes in scientific inquiry. According to the analyzed results, the program has the following characteristics: (1) the rates of both higher and lower-order thinking skill domain in the educational objectives are similarly high, but the rate of synthesis domain is relatively low; (2) in the case of the scientific models, the rate of the multiple concepts and/or processes model is relatively low, while the level of the abstractness is relatively on average (3) cognitive processes of authentic scientific inquiry is not thoroughly reflected in the scientific inquiry activities, and very few cognitive processes of planning experiments factor is reflected. Therefore, we conclude in the synthesis domain in the educational objectives, multiple concepts and/or processes model, and cognitive processes of planning experiments should be especially reflected more on the science-gifted educational program in order to serve the needs of scientifically gifted students.