• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.137-138
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• 2016

본 연구에서는 기술수용모델과 혁신확산이론을 기반으로 스마트폰 혁신기술 저항에 관한 재사용 의도에 미치는 영향을 알아보고자 한다. 외부변수는 기술수용모델의 인지된 유용성과 인지된 사용 용이성 그리고 혁신확산이론의 적합성과 복잡성을 4개 변수를 두고자 한다. 예측변수는 혁신저항 변수를 두고 재사용의도에 미치는 영향으로 하여 개념모델을 완성하였다. 또한 혁신저항 변수가 인지된 위험 요인을 매개하여 재사용의도에 미치는 영향을 알아보고자 하였다. 연구대상은 부산 경남지역 및 전북지역에 거주하는 스마트폰 사용자를 대상으로 설문을 통해 자료를 수집하고자 한다. 인구통계학인 분석은 IBM SPSS Statistics 19로 하고 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석은 Smart PLS를 사용하여 분석하고자 한다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고자 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.393-400
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• 2000

기술적 혁신과는 달리 상징적 혁신(symbolic innovation)은 기존 제품에 부가된 사회적 의미가 변화함으로서 창조된다. 따라서, 상징적 혁신에서 새로운 사회적 의미와 관련된 속성은 기능적 속성만큼이나 중요하다. 본 연구는 상징적 혁신의 대표적인 의류제품을 이용, 패션혁신행동에 영향을 미치는 인지된 혁신속성(perceived innovation attributes)을 구별하고, 패션혁신행동의 두 유형(구매와 사용)에 미치는 이러한 속성의 영향을 고찰하였다. 대학생 집단을 표본으로 이용, 설문지 조사를 통해 수집된 515부의 응답지가 분석되었다. 인지된 혁신 속성은 유사성(compatibility), 기능적 상대적 잇점, 사회적 상대적 잇점, 인지된 위험으로 구분되었다. 의복흥미가 구매와 사용 두 측면의 패션혁신행동에 영향을 주었으나 인지된 혁신속성은 사용측면에만 영향을 주었다. 유사성과 기능적 상대적 잇점이 사용혁신행동에 긍정적 영향을, 인지된 위험이 부정적 영향을 미쳤다. 혁신속성이 영향을 미치지 않은 반면 의류소비정도가 구매혁신에 영향을 주었다. 본 연구의 결과는 사용혁신성이 높은 소비자는 구매혁신성이 높은 소비자보다 혁신속성의 평가에 더 관여한다는 것을 시사한다.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.301-313
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• 2015

Robot technology has become a crucial part of today's business operation. In fact, more manufacturing firms have been utilizing robot technology in order to increase operational efficiency and productivity. Thus, this study develops the research model investigating firms; behavior for process innovation with intelligent robot. Three categories - Technical, Entrepreneur, and Environmental characteristic - are proposed in the research model as determinants of process innovation. These three characteristics include six variables(Perceived Direct Usefulness, Perceived Indirect Usefulness, Innovation, Risk Senstivity, Perceived Industry Pressure, and Perceived Government Pressure) as influencing factors on process innovation. The data from 77 employee at manufacturing firms were analyzed to test proposed hypotheses. The results reveal that all variables with exception of Perceived Government Pressure have a significant influence on process innovation. Based on the study results, theoretical and practical implications for process innovation with intelligent robot technology are discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.4
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• pp.139-149
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• 2011

Smartphone is a new information technology that converges PDA into a mobile phone. Based on the Technology Acceptance Model, this study examines factors influencing the intention to use smartphone. Independent variables of this research are composed of the subjective norm, innovativeness, perceived usefulness, perceived ease of use, perceived enjoyment, cost relevance. Questionnaires are collected from 289 students who are using a smartphone. The results are following: first, the subjective norm, innovativeness, perceived usefulness, the perceived enjoyment, and cost relevance have positive effect on the intention to use smartphone, but the perceived ease of use has not. Second, the perceived enjoyment is found to be the strongest predictor of the intention to use.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.175-179
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• 2001

본 연구의 주요 목적은 인터넷 뱅킹의 사용 패턴 (사용의 다양성과 강도)에 영향을 미치는 요인들을 탐색하고 검증하는데 있다. 자기효능 이론, 혁신수용이론, 그리고 기술수용모형을 기초로 인터넷 뱅킹 사용자의 사용 패턴에 영향을 줄 수 있는 5개의 요인 (혁신성, PC에 대한 자신감, 인터넷 경험, 인지된 용이성, 인지된 보안성)을 찾아내서, 그 요인들이 인터넷 뱅킹의 사용에 어떤 영향을 미치는지를 탐색하였다. 본 연구를 통하여 실증적으로 각 요인의 영향을 검증한 결과, 사용자의 인터넷 경험과 인터넷 뱅킹 시스템에 대한 사용자의 인지된 보안성은 사용의 다양성과 강도에 유의적인 영향을 미쳤고, 개인의 혁신성은 사용의 다양성에만 유의적인 영향을 미치는 것으로 조사되었다.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.425-430
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• 2016

The goal of this study is to explore the factors that influence on intention to use UHDTV Service. Research problems has been designed to Structural equation model by Technology Acceptance Model. The Perceived quality, Price sensitivity, Innovativeness are adopted as independent variables. And Perceived usefulness, Perceived ease of use are adopted as intervening variables. A result of analysis, Perceived quality and Price sensitivity influenced the Intention to use via Perceived usefulness and Perceived ease of use. But in case of Innovativeness, it did not influence the Perceived usefulness while it influenced the Perceived ease of use. Meanwhile, the influence of Perceived quality to Perceived usefulness had more impact than the other path between the other factors.

• Journal of Korean Library and Information Science Society
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• v.46 no.2
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• pp.131-151
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• 2015

The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.1-10
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• 2019

The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.440-448
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• 2017

This study aims to determine the factors affecting people's intention to use mobile delivery application services. The technology acceptance model (TAM) was employed and a survey was conducted on 300 delivery application users. As a result, personal innovativeness was found to have a positive effect on perceived ease of use and perceived playfulness. Self-efficacy turned out to have a positive influence on perceived ease of use and perceived playfulness. Next, perceived ease of use was found to positively affect both perceived usefulness and perceived playfulness, and perceived usefulness and playfulness had a positive effect on the intention to use the service as well. Lastly, personal innovativeness and self-efficacy were found to have a significant indirect influence on the intention to use the service. This study suggests users can be induced to voluntarily and continuously use the service, if their personal characteristics and perception of the service are considered in the future development of the service.

• Journal of Industrial Convergence
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• v.16 no.3
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• pp.33-40
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• 2018

Near Field Communication has been emerged as a spectacular phenomenon. The aim of this study is to determine the factors influencing the adoption of NFC-enabled mobile payment. In order to analyze, this study proposes a research framework based on Technology Acceptance Model. 353 valid data were collected through the Internet who has used NFC technology. Results show that relative advantage, social influence, and technology availability have a significant effect on perceived usefulness ($0.190{\ast}{\ast}{\ast}$, $0.211{\ast}{\ast}{\ast}$, $0.227{\ast}{\ast}{\ast}$respectively). However, for perceived ease of use, only relative advantage and social influence were verified to have significant influence. Perceived ease of use significantly influence perceived usefulness ($0.348{\ast}{\ast}{\ast}$), and both of them significantly affect the NFC-payment adoption intention ($0.199{\ast}{\ast}$, $0.361{\ast}{\ast}{\ast}$). The results also verified the moderator variable of personal innovativeness ($0.20{\ast}{\ast}{\ast}$ and $0.297{\ast}{\ast}{\ast}$respectively).