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http://dx.doi.org/10.14400/JDC.2016.14.6.425

Factors of Influencing on UHDTV Acceptance  

Kim, Hyo-jin (Dept. of Newmedia, Seoul Media Institute of Technology)
Jung, Hoe-Kyung (Dept. of Newmedia, Seoul Media Institute of Technology)
Publication Information
Journal of Digital Convergence / v.14, no.6, 2016 , pp. 425-430 More about this Journal
Abstract
The goal of this study is to explore the factors that influence on intention to use UHDTV Service. Research problems has been designed to Structural equation model by Technology Acceptance Model. The Perceived quality, Price sensitivity, Innovativeness are adopted as independent variables. And Perceived usefulness, Perceived ease of use are adopted as intervening variables. A result of analysis, Perceived quality and Price sensitivity influenced the Intention to use via Perceived usefulness and Perceived ease of use. But in case of Innovativeness, it did not influence the Perceived usefulness while it influenced the Perceived ease of use. Meanwhile, the influence of Perceived quality to Perceived usefulness had more impact than the other path between the other factors.
Keywords
UHDTV; Technology Acceptance Model; Perceived quality; Price sensitivity; Intension to Use;
Citations & Related Records
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