• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.157-174
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• 2019

Motivation of human individuals to perform on intellectual tasks can be hampered by identity threat from intellectual machines. A laboratory experiment examined whether individuals' performance loss on intellectual tasks appears under human identity threat. Additionally, by affirming alternative attributes of human identity, researchers checked whether group-affirmation alleviate the performance loss on intellectual tasks. This research predicted that under high social identity threat, individuals' performance loss on the intellectual tasks would be moderated by valuing alternative attributes of human identity. Experiment shows that when social identity threat is increased, human individuals affirmed alternative human attributes show higher performance on intellectual tasks than individuals non-affirmed. This effect of human-group level affirmation on performance loss did not appear in the condition of low social identity threat. Theoretical and practical implications were discussed.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.411-422
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• 2022

The purpose of this study was to identify factors that affect the characteristics and intentions of the elderly to use digital wealth management services. The subjects of this study were 312 elderly people over 50 years old. Based on the Value-based Adoption Model(VAM), the research model added price value, social influence, and perceived risk as research variables. As a result of empirical analysis, it was found that usefulness, enjoyment, price value, and social influence all had a significant positive (+) effect on perceived value. It was found that technicality had a significant negative (-) effect. On the other hand, no significant effect relationship was tested on perceived risk. The perceived value had a significant positive (+) effect on the intention to use. This study was meaningful in the academic research that it applied a research model that reflected the characteristics of the elderly who were not treated as mainstream in the technology acceptance model for digital wealth management services. In addition, it provided practical implications for providers' marketing strategies and government/public institution policy establishment to increase the use of digital wealth management services for the elderly.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.707-719
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• 2023

In the Fourth Industrial Revolution era, AI technologies, such as Chat GPT, have moved beyond assisting to actively analyzing data and providing solutions. This research assessed Chat GPT's e-service quality's influence on perceived value, innovativeness, and subsequent learning outcomes. Findings revealed that while ease of use and responsiveness weren't significant, safety and reliability were positively related to perceived value and innovativeness. A negative correlation was found between trustworthiness and perceived value. Users who saw Chat GPT as valuable and innovative experienced enhanced learning. The study emphasizes the need for guidelines in deploying Chat GPT academically. Given Chat GPT's recent introduction, further nuanced research is necessary.

• Journal of Korean Philosophical Society
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• v.137
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• pp.1-31
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• 2016

The aim of this paper is to put forward the significance that Dewey's naturalistic theory of value has today in examining how value arises from experience. This is a necessary discussion as logical-positivists bring about the problem of fact/value dichotomy and further deny the possibility of intellectual discussion on value judgments. In this situation, the task that the discussion on value must be resolved is to go beyond the problem of fact/value dichotomy and to confer objectivity upon value judgments. In the stream of analytic philosophy, the significance of Dewey's theory of value is revealed by how Putnam and Johnson receive it. To overcome the problem of dichotomy, Putnam asserts that they are entangled because the value arises from a criticism through scientific inquiry. Also Johnson proves that Dewey's moral deliberation as valuation is wedded with cognition, feeling, and imagination by the research on cognitive science and shows that Dewey's theory of value is un-relativistic because it is on the basis of shared experience. So, if the absolute value is not given to us, Dewey's theory of value shows us how value is made by open inquiry. It has the significance of proposing the direction that the theory of value orients itself today.

• Information Systems Review
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• v.19 no.3
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• pp.155-177
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• 2017

The purpose of this study is to investigate those factors that are influenced when a user recognizes his/her private information value as an economic asset. The relationship among these factors will also be discussed. This research targets Internet users, and the value of their private information will be converted into economic figures. How economic value changes in relation with individual attributes, dealer's traits, and circumstantial properties will also be studied. The changes in the factors of private information value under different situations will be analyzed from an economic perspective. By using the cost-benefit analysis framework, this work hypothesizes that the user's private information value can be influenced by individual attributes and situational properties. in the business aspect, this study can help users recognize the true value of their personal information and minimize the cost resulting from private information security incidents. This work also highlights the necessity of estimating the scale of investments for protecting private information. Overall, this research will proceed under the hypothesis that the users' recognition of their private information value is influenced by the attributes of the individual, dealers, or situations.

• Information Systems Review
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• v.20 no.2
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• pp.1-19
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• 2018

In many countries, governments invest a substantial amount of budget in open government data (OGD) for governmental performance and transparency. To understand the actual performance of such policies, the governments should measure the realized value. Many organizations and researchers have attempted to assess the value of OGD. However, they have neglected a perspective of consumers who benefit from OGD. Moreover, little research has quantified the economic value. This research examines extant methods of intangible asset valuation to quantify the economic value of OGD in a citizen perspective. In consideration of the extant research methods and the characteristics of OGD, the contingent valuation method is the most appropriate because it effectively reflects various users and their purpose of use. We then conduct a survey of citizens living in Seoul, Korea and assess the economic value of OGD provided by the Seoul government. Findings show that citizens' willingness to pay (WTP) differs across respondents' prior experience, tax resistance, perceived benefit and perceived reality of virtual scenario, but it does not differ across their demographics. WTP also significantly varies across the question formats. We discuss the reliability of the results and implications for future research.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.181-185
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• 2018

최근 사회적기업의 빠른 성장세와 중요성에도 불구하고 대부분의 사회적기업은 영세한 사업규모, 정부에의 재정적 의존, 전문 경영 인력과 지식의 부재, 소비자의 낮은 인지도 등 많은 한계를 갖고 있다. 따라서 사회적기업의 경제적 자립을 위한 마케팅 분야의 실증적 연구가 필요하지만 현재 이에 대한 선행연구는 미미한 실정이다. 이에 본 연구는 (1) 사회적기업의 이미지와 소비자의 자아이미지 일치성, (2) 사회적기업의 상품에 대한 소비자의 기대수준과 실제 성과와의 기능적 일치성, (3) 사회적기업 상품이 내포하는 사회적 가치와 소비자의 가치일치성이 사회적기업에 대한 고객만족과 애호도에 미치는 영향을 살피고, 이 과정에서 사회적기업 동아리 소속 여부의 조절적 역할을 확인하여 사회적기업의 장기적인 마케팅에 시사점을 주고자 하였다. 본 연구의 결과는 다음과 같다. 첫째, 자아이미지 일치성, 기능적 일치성, 가치 일치성은 모두 사회적기업의 소비자가 사회적기업과 그 상품에 대한 만족에 긍정적인 영향을 미치고 애호도를 형성하게 한다. 둘째, 사회적 기업 동아리 소속여부는 자아이미지 일치성, 기능적 일치성, 가치일치성이 고객만족에 미치는 영향의 민감도를 낮추는 조절변수로 나타나 사회적기업에 대한 만족에 있어 동아리 활동이 중요한 역할을 하는 것으로 파악되었다.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.43-53
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• 2008

Various mobile Internet services have been commercialized these days and mobile banking service is considered one of the most potential business models. However, the market growth has been limited since the implementation environment is different from that of wired-internet business services. This study is investigating the effect of mobile channel preference, perceived usability, perceived value on sustained use of mobile banking service and discussed the direction of future research at the end.

• Journal of the Korean Geographical Society
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• v.31 no.1
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• pp.38-48
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• 1996

Value objectives have been relatively neglected in geography education. Then in this study I reviewed some value objectives and their contents which have been discussed in geographic education and curriculum in secondary education. Value objectives which are reviewed in geographic education, are regional consciousness, loving home country and nation, international understanding and citizenship, art of landscape, natural and environmental beauty, and human right. But values objectives in geography curriculum are included value incalculation: national development, participation in economic development, etc.. Namely development education is more emphasized than individual life and experience in geographic education. Value objectives should be on the basis of social education and citizenship education for geographic education. Futhermore, it is required to develop teaching methods which help student's socialization and social competence through geography education focused on value objectives and their content.

• Knowledge Management Research
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• v.22 no.1
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• pp.105-120
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• 2021

Recently, there has been a dramatic change in real estate markets with the development of information technology. The word, Proptech, is defined as the real estate transaction innovation motivated by various types of information technology including artificial intelligence, sensing technology and big data. The objective of this study is to provide a value-creation framework for Proptech business based on the understanding of how and what types of values are created and shared, which gives organization to develop strategies and business models. And a new classification scheme of Proptech business is also suggested based on the recognition of created values along the development of Proptech business. Then, the proposed matrix is applied to derive the business value such as intangibility value, relational value and enhancement value with the case analysis on the each components of Proptech business.