Browse > Article
http://dx.doi.org/10.15813/kmr.2021.22.1.006

Towards a Value-Creation Framework for Proptech Business  

Kim, Jae-Young (Korea Univ.)
Park, Seung-Bong (Chonnam National Univ.)
Publication Information
Knowledge Management Research / v.22, no.1, 2021 , pp. 105-120 More about this Journal
Abstract
Recently, there has been a dramatic change in real estate markets with the development of information technology. The word, Proptech, is defined as the real estate transaction innovation motivated by various types of information technology including artificial intelligence, sensing technology and big data. The objective of this study is to provide a value-creation framework for Proptech business based on the understanding of how and what types of values are created and shared, which gives organization to develop strategies and business models. And a new classification scheme of Proptech business is also suggested based on the recognition of created values along the development of Proptech business. Then, the proposed matrix is applied to derive the business value such as intangibility value, relational value and enhancement value with the case analysis on the each components of Proptech business.
Keywords
Proptech; Real Estate; Information Technology; Value Creation; Value-Creation Framework; Classification Matrix;
Citations & Related Records
연도 인용수 순위
  • Reference
1 임혜연 (2020). 프롭테크(Proptech)와 가치평가: 랜드북 AI 가치평가를 사례로. 감정평가학논문, 19(1), 53-71.
2 전성현, 박동준 (2017). 21세기 디지털 조직 전략실천에 대한 생태론적 고찰. 지식경영연구, 18(3), 201-230.   DOI
3 프롭테크포럼 (2019). 코로나19 이후 프롭테크 시장의 변화와 대응. 한국프롭테크포럼.
4 허윤경, 김성환 (2019). 프롭테크 기업: 부동산 산업의 새로운 미래. 건설이슈포커스.
5 Baruch, L. (2001). Intangibles: Management, measurement, and reporting. The Brookings Institution.
6 Baum, S. A. (2017). Proptech 3.0: The future of real estate. Oxford University Research.
7 Braesemann, F., & Baum, A. (2020). PropTech: Turning real estate into a data-driven market? Oxford Future of Real Estate Initiative Working Paper. https://ssrn.com/abstract=3607238
8 Diekelmann, N. L. (1992). Learning as testing: A Heideggerian hermeneutical analysis of the lived experiences of students and teachers in nursing. Advances in Nursing Sciences, 14(3), 72-83.   DOI
9 Fernandez, E., Montes J. M., & Vazquez, C. J. (2000). Typology and strategic analysis of intangible resources: A resource-based approach. Technovation, 20(2), 81-92.   DOI
10 Fried, A. (2010). Performance measurement systems and their relation to strategic learning: A case study in a software-developing organization. Critical Perspective on Accounting, 21(2), 118-133.   DOI
11 김재영, 김호림 (2020). 모바일 부동산중개 애플리케이션의 품질요인이 사용자 만족, 지속적 사용 및 구전의도에 미치는 영향. Information Systems Review, 22(3), 15-30.   DOI
12 김진 (2019). 4차 산업혁명과 프롭테크의 발전에 관한 연구. 대한부동산학회지, 37(4), 187-197.
13 Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305-360.   DOI
14 JLL (2018). The state of construction technology. http://jll.postclickmarketing.com/construction-technology
15 오영석, 조윤애, 이건우, 김인철, 성열용 (2011). 산업구조의 선진화와 산업정책. KIIP 한국지식재산연구원 연구보고서 2011-619.
16 이경주, 김은영 (2020). 플랫폼 서비스 혁신에 있어 인공지능(AI)의 역할과 효과에 관한 연구: 카카오 그룹의 인공지능 활용사례 연구. 지식경영연구, 21(1), 175-195.   DOI
17 이진경 (2019). 4차 산업혁명시대 부동산 산업을 위한 교육플랫폼 연구: Smart Space Edu Platform 제안. 정보화정책, 26(1), 46-61.   DOI
18 Nonaka, I., & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. Oxford University Press, USA.
19 Peppard, J., & Ward, J. (2004). Beyond strategic information systems: Towards an IS capability. Journal of Strategic Information Systems, 13(2), 167-194.   DOI
20 박성수, 양성택 (2018). 프롭테크(Proptech)로 진화하는 부동산 서비스. KB지식비타민.
21 Shapiro, C., & Varian, H. R. (1998). Information rules: A strategic guide to the network economy. Harvard Business School Press.
22 Stoecker, R. (1991). Evaluating and rethinking the case study. Sociological Review, 39(1), 88-113.   DOI
23 Ventum, R., & Stone, M. (2005). Customer relationship management and the impact of corporate culture: A European study. Database Marketing & Customer Strategy Management, 13(1), 28-54.   DOI
24 Vinson, D. E., Scott, J. E., & Lamont, L. M. (1977). The role of personal values in marketing and consumer behavior. Journal of Marketing, 41(2), 44-50.   DOI
25 구승환, 왕핑, 장성용 (2014). 실물옵션 기법을 응용한 부동산 가치평가 연구: 인구구조 변화를 고려하여. 경영과학, 31(1), 17-26.   DOI
26 강송희 (2018). 프롭테크 국내동향과 이슈. 월간SW중심사회, 49, 41-48.
27 경정익, 권대중 (2018). 제4차산업혁명시대 부동산산업의 정보기술 수용의 영향요인에 관한 연구. 대한부동산학회지, 36(3), 183-198.
28 고영희, 이서현 (2016). 미디어 콘텐츠 기업의 무형자산 중심 지식자산 가치 연결 전략: 아이코닉스 애니메이션 뽀로로에 대한 탐색적 사례연구. 지식경영연구, 17(3), 181-206.   DOI
29 김성환 (2019). 프롭테크와 부동산서비스의 발전. 국토, 11-20.   DOI