• Journal of Distribution Research
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• v.13 no.3
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• pp.55-77
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• 2008

The purpose of this research is to understand the effects of environmental uncertainty on transaction characteristics, industry factors, and performance in Korean franchising markets. This research tried to investigate both the characteristics of B-to-C service factors and B-to-B industry factors of franchising industry from the perspectives of CLalt, trust, communication, and other important variables. Hypothetical research model was proposed and, by using SPSS and AMOS, research hypotheses and structural equation models were empirically tested and supported. The results showed that environmental uncertainty has negative effects on relationship characteristics and industry characteristics of franchise. Trust showed positive impact on the performance. Managerial implications and limitations of the study results were also discussed. Future research direction was suggested.

• Journal of the Korea Society for Simulation
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• v.23 no.1
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• pp.21-31
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• 2014

In this article, data mining simulation is applied to find a proper approach and results of analysis for study of variables related to organization. Also, turnover intention and organizational commitment are used as target (dependent) variables in this simulation. Classification and regression tree (CART) with ensemble methods are used in this study for simulation. Human capital corporate panel data of Korea Research Institute for Vocation Education & Training (KRIVET) is used. The panel data is collected in 2005, 2007, and 2009. Organizational commitment variables are analyzed with combined measure variables which are created after investigation of reliability and single dimensionality for multiple-item measurement details. The results of this study are as follows. First, major determinants of turnover intention are trust, communication, and talent management-oriented trend. Second, the main determining factors for organizational commitment are trust, the number of years worked, innovation, communication. CART with ensemble methods has two ensemble CART methods which are CART with Bagging and CART with Arcing. Comparing two methods, CART with Arcing (Arc-x4) extracted scenarios with very high coefficients of determination. In this study, a scenario with maximum coefficient of determinant and minimum error is obtained and practical implications are presented. Using one of data mining methods, CART with ensemble method. Also, the limitation and future research are discussed.

• Korean Business Review
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• v.15
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• pp.79-97
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• 2002

In this study, an analytical CRM for customer segmentation is exercised by integrating and analyzing the customer profile data and the access data to a particular web site. We believe that effective customer segmentation will be possible with a basis of the understanding of customer characteristics as well as behavior on the web. One of the critical tasks in the web data-mining is concerned with both 'how to collect the data from the web in an efficient manner?' and 'how to integrate the data(mostly in a variety of types) effectively for the analysis?' This study proposes a panel approach as an efficient data collection method in the web. For the customer data analysis, OLAF and a tree-structured algorithm are applied in this study. The results of the analysis with both techniques are compared, confirming the previous work which the two techniques are inter-complementary.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.343-348
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• 2023

This study attempted to verify and examine the effect of screen golf course service quality on reuse. A total of 300 copies were distributed, and a total of 247 copies were used for analysis, excluding 53 questionnaires with poor responses or many missing questions. Based on these results, the following implications were derived. First, screen golf course users were mainly used by friends, acquaintances, and social groups, and information was obtained through human and Internet, and empathy and reliability among service quality affected the reuse of screen golf courses. When users experience high-quality services, they have high satisfaction and high service quality, and they can increase the probability of forming loyalty and recommending and promoting them to people around them. However, experiencing poor quality services can disappoint customers and leave negative comments on people around them, which reduces the likelihood of reuse. Therefore, in order to increase the reuse of golf courses, quality management, customer opinions and feedback must be accepted, and problems must be dealt with quickly to improve the quality of services and provide services that satisfy customers. Second, although the types, responsiveness, and certainty of sub-factors of screen golf course service quality were not significant in this study, management strategies should be used to increase survival in the highly competitive screen golf industry and reuse them by providing differentiated services.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.450-458
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• 2013

This study aims to suggest implications on hotel HR management through the research on the influence relation with voluntary behaviors that increase the effectiveness of work functions and also hotel employee' perceived followership contributing to achievement of hotel's goals. As study methods to achieve the study objective suggested above, we aim to conduct literature research and empirical study. The data are analyzed by such frequency analysis, validity analysis, reliability analysis, correlation analysis, confirmatory factor analysis, covariance structure analysis. The SPSS 10.1 and AMOS 4.0 for Windows program was used to investigate material. The major finding can be summarized as follow: The analysis on relationship between followership and revealed that 'critical thinking' and 'enthusiasm' dimensions of but 'active participation' dimension of followership has not affected service orientation. The expected effects through this study are like below. First, it is expected that the theory about followership will be extended by verifying the causal relation between followership and internal mental state. Second, it is also expected to be able to suggest alternatives for qualitative improvement of service and emphasis of the importance of hotel employee'.

• Journal of Korea Port Economic Association
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• v.25 no.4
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• pp.45-62
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• 2009

The purpose of this study is to analyze the components and to verify the relationship among internal marketing, job satisfaction, organizational commitment and turnover intention in international logistics firm. In order to achieve the purpose of this study, literature survey related to internal marketing, job satisfaction, organizational commitment and turnover intention was carried out and took an empirical analysis by the use of questionnaire method for employees in international logistics firm. The final results and conclusions are as follows; Internal marketing of international logistics firm was positively related to job satisfaction and organizational commitment. Internal marketing, Job satisfaction and organizational were negatively related to turnover intention. Through this results, to increase job satisfaction and organizational commitment, and to decrease turnover intention, it is necessary to concentrate on improving internal marketing strategy.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.415-424
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• 2021

The purpose of the current study is to to examine the psychometric properties of the Subjective Agingwell Scale (SAS). Three hundred and forty two elders completed the SAS and the scales assessing subjective well-being, optimism, perceived control and adhering to healthy behavior. The 11-item SAS that displays good internal reliability and good fit to the three-factor model consisting of cognitive satisfaction, positive affect, and spiritual fullness. Correlational analyses with measures of subjective agingwell, subjective well-being, and optimism provide evidence for construct validity. Moreover, the results from hierarchical regression analyses show criterion-related validity of the SAS. This scale could be used in the field to measure and promote subjective agingwell.

• Convergence Security Journal
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• v.14 no.4
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• pp.109-116
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• 2014

Personal information leakage in financial corporations including three card corporations has occurred constantly this year. It is due to incomplete encryption system and negligent personal security. Solicitors are known as a cause of information leakage because they operate with leaked information. Information leakage can cause secondary damage with mental demage to person and result in a drop in reliability as well as an operating loss in financial corporations. Also because it can destroy a base of credit society, prevention of recurrence is badly needed. The government finally announced 'general measures for prevention of information leakage in the field of finance' with sanctions reinforcement and restriction to collect, possess, provide personal information as the main agenda. And a related law revision is going in the National Assembly. In this paper, effectiveness of government measures is weighed with the cause analysis of information leakage and countermeasure for prevention of information leakage is found.

• Convergence Security Journal
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• v.22 no.2
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• pp.121-130
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• 2022

Recently, as soldiers are allowed to use mobile phones, cases are frequently transferred from the police to the military due to criminal acts, and digital evidence is collected separately from the reliability of previous investigations, such as overlapping seizure and search procedures. In this study, through in-depth interviews with practitioners in charge of digital evidence in the military, police, and courts, problems related to digital evidence handling, such as infringement of evidence ability due to overlapping human factors and procedures, are derived and analyzed. The presented procedure verified the effectiveness of the procedure through case analysis, and is expected to contribute to the guarantee of the evidence capacity of digital evidence and the efficiency of handling cases.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.297-302
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• 2021

This study examined the effects of social support and life satisfaction on the sustainability of meditation psychological counselors. The subjects were 124 meditation psychological counselors at K city. As an analysis method, frequency, reliability, and correlation analysis were performed using the SPSS 22.0 program, and multiple regression analysis on the causal relationship between variables was conducted. First, information support, a sub-factor of social support, significantly affected sustainability. On the other hand, emotional, material, and evaluation support did not affect sustainability. Second, in the effect of life satisfaction of meditation psychological counselors on sustainability, the overall satisfaction factor, which is a sub-factor of life satisfaction, positively affected sustainability. This means that the higher the information support factor of social support and the overall satisfaction of life satisfaction perceived by the meditation psychological counselor, the higher the sustainability. This study implies that the meditation psychological counselors as human factors will become more important to future society. Quality and role will be more prominent to enhance healthy continuous activities and sustainability. This study provides basic data to improve the sustainability of meditation psychological counselors.