• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.303-308
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• 2022

A chatbot is a responsive chatting program that can communicate with people through text or voice. 'Siri' and 'Bixby' installed in smartphones are also representative artificial intelligences that use the chatbot system. With the rapid development of chatbots, users in various fields have also begun to pay attention to the food service industry. As machine learning technology developed, it became possible to use more flexible conversations, and it soon expanded to the realm of education. Userㄴs interact through conversations with chatbots, and active interactions stimulate users' desires and at the same time have a positive effect on learning motivation. Recommendation system programs using chatbots not only recommend products according to users' preferences, but also provide various additional information. This study planned a program that combined the chatbot system and tourism service. The chatbot curator will develop into a form of inducing interest and curiosity to users through learning, and then facilitating the desire for tourism. The purpose of this study is to lay the foundation for a chatbot curator based on previous studies.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.843-848
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• 2022

A chatbot is a responsive chatting program that can communicate with people through text or voice. 'Siri' and 'Bixby' installed in smartphones are also representative artificial intelligences that use the chatbot system. With the rapid development of chatbots, users in various fields have also begun to pay attention to the food service industry. As machine learning technology developed, it became possible to use more flexible conversations, and it soon expanded to the realm of education. Userㄴs interact through conversations with chatbots, and active interactions stimulate users' desires and at the same time have a positive effect on learning motivation. Recommendation system programs using chatbots not only recommend products according to users' preferences, but also provide various additional information. This study planned a program that combined the chatbot system and tourism service. The chatbot curator will develop into a form of inducing interest and curiosity to users through learning, and then facilitating the desire for tourism. The purpose of this study is to lay the foundation for a chatbot curator based on previous studies.

• Journal of the Korean Society for information Management
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• v.41 no.3
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• pp.145-169
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• 2024

This study examined university library services for students, including international students, and the AI-based information services provided by libraries. Additionally, the standards of Korean language education for international students were investigated. Based on the analysis of library services and these standards, a book recommendation system for learning Korean was developed using ChatGPT. The recommendation results from three training datasets were evaluated for recommendation precision. The results of the chatbot's book recommendations based on the 13 test questions were evaluated by recommendation precision. The comparison of the recommendation precision showed that the chatbot using the combined dataset was more successful in recommending all relevant books compared to the individual datasets. This study serves as an example of an effective approach to utilizing artificial intelligence technology for user services in university libraries.

• KIPS Transactions on Computer and Communication Systems
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• v.9 no.11
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• pp.247-249
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• 2020

In the era of the 4th industrial revolution, the demand for convergence between ICT technologies is increasing in various fields. Accordingly, a new term that combines data, network, and artificial intelligence technology, DNA (Data, Network, AI) is in use. and has recently become a hot topic. DNA has various potential technology to be able to develop intelligent application in the real world. Therefore, this paper introduces the reviewed papers on the service image placement mechanism based on the logical fog network, the mobility support scheme based on machine learning for Industrial wireless sensor network, the prediction of the following BCI performance by means of spectral EEG characteristics, the warning classification method based on artificial neural network using topics of source code and natural language processing model for data visualization interaction with chatbot, related on DNA technology.

• Journal of Intelligence and Information Systems
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• v.25 no.3
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• pp.221-238
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• 2019

Recently, companies and public institutions have been actively introducing chatbot services in the field of customer counseling and response. The introduction of the chatbot service not only brings labor cost savings to companies and organizations, but also enables rapid communication with customers. Advances in data analytics and artificial intelligence are driving the growth of these chatbot services. The current chatbot can understand users' questions and offer the most appropriate answers to questions through machine learning and deep learning. The advancement of chatbot core technologies such as NLP, NLU, and NLG has made it possible to understand words, understand paragraphs, understand meanings, and understand emotions. For this reason, the value of chatbots continues to rise. However, technology-oriented chatbots can be inconsistent with what users want inherently, so chatbots need to be addressed in the area of the user experience, not just in the area of technology. The Fourth Industrial Revolution represents the importance of the User Experience as well as the advancement of artificial intelligence, big data, cloud, and IoT technologies. The development of IT technology and the importance of user experience have provided people with a variety of environments and changed lifestyles. This means that experiences in interactions with people, services(products) and the environment become very important. Therefore, it is time to develop a user needs-based services(products) that can provide new experiences and values to people. This study proposes a chatbot development process based on user needs by applying the design thinking approach, a representative methodology in the field of user experience, to chatbot development. The process proposed in this study consists of four steps. The first step is 'setting up knowledge domain' to set up the chatbot's expertise. Accumulating the information corresponding to the configured domain and deriving the insight is the second step, 'Knowledge accumulation and Insight identification'. The third step is 'Opportunity Development and Prototyping'. It is going to start full-scale development at this stage. Finally, the 'User Feedback' step is to receive feedback from users on the developed prototype. This creates a "user needs-based service (product)" that meets the process's objectives. Beginning with the fact gathering through user observation, Perform the process of abstraction to derive insights and explore opportunities. Next, it is expected to develop a chatbot that meets the user's needs through the process of materializing to structure the desired information and providing the function that fits the user's mental model. In this study, we present the actual construction examples for the domestic cosmetics market to confirm the effectiveness of the proposed process. The reason why it chose the domestic cosmetics market as its case is because it shows strong characteristics of users' experiences, so it can quickly understand responses from users. This study has a theoretical implication in that it proposed a new chatbot development process by incorporating the design thinking methodology into the chatbot development process. This research is different from the existing chatbot development research in that it focuses on user experience, not technology. It also has practical implications in that companies or institutions propose realistic methods that can be applied immediately. In particular, the process proposed in this study can be accessed and utilized by anyone, since 'user needs-based chatbots' can be developed even if they are not experts. This study suggests that further studies are needed because only one field of study was conducted. In addition to the cosmetics market, additional research should be conducted in various fields in which the user experience appears, such as the smart phone and the automotive market. Through this, it will be able to be reborn as a general process necessary for 'development of chatbots centered on user experience, not technology centered'.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.149-162
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• 2020

This paper applied components of experience-based communication in terms of experience theory of Burnd H. Schmitt and context-based communication in the messenger platform environment through the scenario-based survey method, in order to study the influence of individual experiences, shared experiences, ubiquitous connectivity, and contextual usefulness on the perceived value and use intention of chatbot. Through this, the study is to provide companies in various service industries with practical approaches to further promote the use of chatbot. The implications of this study are as follows. First, as most chatbots still do not exceed the human planning level of designing them, it is necessary to consider how to design individual experience elements functionally according to the customer's intention to speak when developing the chatbot. Second, the chatbot should be designed not only from the perspective of completing specific tasks at any real time in anywhere, but also from the overall perspective of enhancing the quality of interaction, including the situation to which the customer belongs. Third, since the chatbot is likely to be anthropomorphized by users, it is important to be cautious about determining the chatbot's 'persona' and 'tone and manner' when developing the chatbot. Customer satisfaction is the most important criterion for the success of chatbot development. In other words, the quality of planning and data rather than the quality of artificial intelligence algorithms determines the utilization of chatbot. This is why companies are trying to make interactions with chatbot as close as possible to human interactions.

• Journal of Korea Multimedia Society
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• v.20 no.8
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• pp.1347-1356
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• 2017

Artificial intelligence-based services are expanding into a new industrial revolution. There is artificial intelligence technology applied in real life due to the development of big data and deep learning related technology. And data analysis and intelligent assistant services that integrate information from various fields have also been commercialized. Chatbot with interactive artificial intelligence provide shopping, news or information. Chatbot service, which has begun to be adopted by some public institutions, is now just a first step in the steps. This study summarizes the services and technical analysis of chatbot. and the direction of public administration service chatbot was presented.

• Journal of the Semiconductor & Display Technology
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• v.18 no.3
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• pp.93-99
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• 2019

It is a wine recommendation application service designed for people who sometimes drink wine but lack information and have no place to recommend. This study is to develop UI display design method of wine recommendation service using chatbot. The research method was a case study on Korean wine market, a case study on artificial intelligence market, SWOT analysis of wine-related chatbots, and a competitor analysis of related industries. In addition, surveys and in-depth interviews examined the level of interest and understanding of chatbots, and what kind of chatbots they had encountered and what requirements and goals they faced. After grasping the needs and requirements of users, we created a service concept sheet according to them and produced an application UI design that users can use most easily. Therefore, this study is meaningful in that it proposes a UI design that can search wine information more sophisticated and convenient than face-to-face communication through artificial intelligence service called chatbot and recommend wines that match the taste.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.138-147
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• 2022

Recently, chatbots have been applied in various fields and have shown good results, and many attempts to use chatbots in shopping mall product recommendation services are being conducted on e-commerce platforms. In this paper, for a conversation system that recommends a fashion that a user wants based on conversation between the user and the system and fashion image information, a transformer model that is currently performing well in various AI fields such as natural language processing, voice recognition, and image recognition. We propose a multimodal-based improved transformer model that is improved to increase the accuracy of recommendation by using dialogue (text) and fashion (image) information together for data preprocessing and data representation. We also propose a method to improve accuracy through data improvement by analyzing the data. The proposed system has a recommendation accuracy score of 0.6563 WKT (Weighted Kendall's tau), which significantly improved the existing system's 0.3372 WKT by 0.3191 WKT or more.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.464-480
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• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.