• Journal of Korean Home Economics Education Association
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• v.19 no.3
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• pp.77-89
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• 2007

The purpose of this study was to investigate the HE(home economics) teachers' altruistic attitudes and levels of moral education in the middle and high schools. Data was collected from the survey mailed to the middle and high school HE teachers in Ulsan city. The 114 questionnaires were used for final analysis. SPSS/WIN for 10.0 program was used for analysis of the frequency and percentage, mean and standard derivation, T test, and One-way ANOVA according to the research questions. The results of this study were as the follows: First, HE teachers' altruistic attitudes were higher than average. They considered that trying their best in the virtue of social responsibility was very important. And they were inclined to share in others' situations and emotions with the empathic attitudes. Second, the levels of moral education in HE class were higher than average. Teachers valued moral virtues highly, such as respect for life, diligence and sincerity, courage, and respect for parents and the elderly. Third, HE teachers' individual variables, such as institution type shows the statistically meaningful difference in the levels of moral education. Teachers' group with more educational career and aged teachers' group, and public school teachers' group provided moral education more than the others.

• Journal of Convergence for Information Technology
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• v.10 no.8
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• pp.68-76
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• 2020

The purpose of this study was to find out a correlation about the knowledge of blood donation, attitude and altruism to nursing students, to use as basic data that can contribute the ways to promote active blood donation practice of nursing college students. Data were collected from 133 nursing students from June 4 to 15, 2020. Data analysis included t-test, ANOVA, and Pearson's correlation coefficients using the SPSS. As a result of the study, the knowledge of nursing students average level was 10.83, the average degree of attitude was 3.15, and the average degree of altruism was 3.57. As a result of analyzing the correlation between variable factors, the blood donation attitude and altruism(r=.447 p<.001) showed significantly positive correlation. The results of this study show that in order to increase the participation of blood donation to nursing students, voluntary participation through voluntary activities is main factor to increases voluntary participation, and it is necessary to change the blood donation attitude and perception of college students according to the current situation in which blood supply and demand is insufficient due to COVID 19.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.25-34
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• 2014

The current study investigates the impacts of empathic concern, as a personal trait, and rational/emotional appeal on responses over the campaigns to help the disabled. Empathic concern is an emotional personality known as strongly activating altruistic motivations. The experiment proceeded at two stages that in the first stage, the personal disposition was measured and in the second stage, the condition of appeal type was presented. Thus, the whole experimental design was empathic concern(2) ${\times}$ appeal type(2) on attitudes and behavioral intention. Individuals high in empathic concern showed higher ratings, compared to people low, on attitudes and behavioral intention in the condition of rational appeal. The difference between high and low empathic concern in the condition of emotional appeal was small.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.224-233
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• 2008

This study is planned and designed to develop an education program for students majoring health care in order to improve their knowledge and attitudes of ethics and service. First, this study examine the educational needs of 505 students majoring health care and 175 field workers through literature reviews, survey of questionnaire, and opinions of experts. And then, the educational goals, contents, methods are selected and established in this study. Lastly, the effects of the ethics and service education program shown by their knowledge and attitudes are examined. In the effect analyses, we can see there is meaningful difference in average variation of knowledge level in before and after the education, and also find that average scores after education was higher than before education in the field of intrinsic, social, and altruistic compensations. We can conclude that the developed education program in this study, has an effect on increasing a standard of value of the students participated in the program.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

• Journal of Venture Innovation
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• v.7 no.3
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• pp.123-139
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• 2024

In the rapidly expanding live-commerce market, one of the newer channels in e-commerce, consumer satisfaction appears to have plateaued. This study, therefore, aims to explore the impact of consumers' internal psychological states on the formation of service attitudes and offers practical solutions based on these findings. Whereas previous studies predominantly focused on external factors, this research examines the role of internal psychological states and perceived value in shaping consumer attitudes. Specifically, this study distinguishes between personal loneliness and social isolation, adding an altruistic dimension by incorporating interpersonal orientation, thereby setting it apart from earlier research. The focus of this study is on the psychological conditions of live-commerce consumers, investigating how factors such as loneliness, social isolation, and interpersonal orientation influence service attitudes, moderated by perceived economic value. The analysis reveals that both social isolation and interpersonal orientation significantly affect service attitudes, with social isolation exerting a stronger influence. However, no statistically significant relationship was found between loneliness and service attitude. Additionally, the effects of social isolation and interpersonal orientation on service attitudes were moderated by perceived economic value, which amplified their influence. These findings underscore the importance of incorporating consumer-centric psychological factors when developing strategies. A tailored approach that aligns with the unique characteristics of the live-commerce channel can help businesses provide customized services. This strategic approach is expected to support the development of effective operational strategies and practical solutions not only for live-commerce but also for future two-way communication channels that businesses and small enterprises may leverage.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.527-541
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• 2020

Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not necessarily lead to consumers' purchase. Focusing on this, authors attempted to explore what perceptions of the brand lead to purchase behavior. Three experiments were conducted for this purpose. Results are as follows. First, even in ethical products, consumers choose the product when it is perceived as more ethical. This tendency has been shown for both eco-friendly type and donation type products. Second, when there was no noticeable difference in ethicality, ethical consumers consider brand reputation as an important factor in choice. Third, results remains regardless of consumer individual characteristics (consumer altruism, conspicuousness). Note that, unexpectedly, the underdog effect was not observed among altruistic consumers. Several implications, limitations of research, and suggestions for future research were discussed.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.426-438
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• 2022

The current study explored the relative effects of reciprocal/empathic type on messages appealing to help patients with Lou Gehrig's disease and their family. By this, we attempted to examine the applicable scope of the reciprocal type, a way of appealing rationally in the delivery of helping messages. The focus was on the moderation of empathic concern trait, a representative altruistic personality. Conducted as the online experiment, empathic concern trait was measured in the first stage, and the helping messages presented each by reciprocal/empathic type were shown and evaluated in the second stage after about 7 days. The data of 134 people were finally analyzed, excluding insincere participants. As a result, the relative advantage of empathic type was shown, but it was only limited to the subject attitude. In the result of the interaction, the reciprocal type were as much or more influential as the empathic type for the individuals high in empathic concern trait.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.481-491
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• 2018

The purpose of this study is to investigate the nature of the cultural competence of the staff in Saeil Center, which supports the self-reliance of immigrant women by marriage, and to find ways to improve their cultural competence. The assumption is that the higher cultural competence of the staff enhances the quality of their job training for immigrant women by marriage. I conducted the study from June to September, 2017, and in-depth interviewed the staffs from seven Saeil Centers across the country, who had been involved in the job training for immigrant women by marriage for at least three years. The interview data elicited 60 meaningful statements, 27 themes, and 11 thematic units, and I discussed, based on the findings, 1) the low level of contemplation of the staffs on the issues related to immigrant women 2) their limitations of friendly communication and altruistic stance 3) their own conscience of main stream and 4) insufficient cultural competence of the staffs as well as in terms of the organizational operation. Finally, I suggested the necessity of educational programs, and also emphasized the importance of developing multiculturalism in the centers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.4
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• pp.2628-2638
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• 2015

The purpose of this study was to examine knowledge, attitude, and altruism on blood donation and influential factors in regard to its experience. Data were collected through questionnaires with a convenience sample of 311 healthcare providers. Subjects with blood donation experience accounted for 63.3%. In both nurses and laboratory technologist, the rate of blood donation in male group has higher than that of female group. There were differences in the knowledge of blood donation dependent upon the type of occupation of healthcare providers and the higher age and the longer period of career experience proved to be the significant factor for the level of altruism. The study suggests that more practical, concrete strategies should be identified to participate in blood donation. The further relevant variables need to be investigated since the most determinant motivator for blood donation among healthcare providers was the responsibility to help others.