Browse > Article
http://dx.doi.org/10.5392/JKCA.2022.22.09.426

Impacts of Appeal Type on Attitude and Behavioral Intention of College Students Responding to Messages for Helping the Patients Suffering from Amyotrophic Lateral Sclerosisthe  

Lee, Seung-Jo (중앙대학교 미디어커뮤니케이션학과)
Song, Ha-Seul (중앙대학교 미디어커뮤니케이션학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.9, 2022 , pp. 426-438 More about this Journal
Abstract
The current study explored the relative effects of reciprocal/empathic type on messages appealing to help patients with Lou Gehrig's disease and their family. By this, we attempted to examine the applicable scope of the reciprocal type, a way of appealing rationally in the delivery of helping messages. The focus was on the moderation of empathic concern trait, a representative altruistic personality. Conducted as the online experiment, empathic concern trait was measured in the first stage, and the helping messages presented each by reciprocal/empathic type were shown and evaluated in the second stage after about 7 days. The data of 134 people were finally analyzed, excluding insincere participants. As a result, the relative advantage of empathic type was shown, but it was only limited to the subject attitude. In the result of the interaction, the reciprocal type were as much or more influential as the empathic type for the individuals high in empathic concern trait.
Keywords
Amyotrophic Lateral Sclerosis; Helping Messages; Reciprocal Appeal; Empathic Appeal; Empathic Concern trait;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 https://www.youtube.com/user/thealsassociation
2 이상훈, 류춘렬, "외식업 종사자의 소통에 관한 고객과 종사자의 인식 차이: 소통능력과 공감능력의 인식과 소통만족에 관하여," 한국콘텐츠학회논문지, 제20권, 제11호, pp.88-100, 2020.   DOI
3 박민진, 이승조, "장기기증 메시지의 효과 구현에 호혜적/공감적 소구와 사회적 유대감이 미치는 영향," 한국방송학보, 제35권, 제5호, pp.76-111, 2021.   DOI
4 J. So, "Counterproductive effects of overfamiliar antitobacco messages on smoking cessation intentions via message fatigue and resistance to persuasion," Psychology of Addictive Behaviors Advance on-line publication, 2021.
5 S. Ruiz, and M. Sicilia, "The impact of cognitive and/or affective processing styles on consumer response to advertising appeals," J. of Business Research, Vol.57, No.6, pp.657-664, 2004.   DOI
6 오성일, 박진성, 성정준, 김승현, "운동신경세포병의 임상 척도," 대한신경과학회지, 제39권, 제2호, pp.77-86, 2021.
7 B. I. Seu, "Your stomach makes you feel that you don't want to know anything about it: Desensitization, defense mechanisms and rhetoric in response to human rights abuses," Journal of Human Rights, Vol.2, No.2, pp.183-196, 2003.   DOI
8 R. J. Fisher and Y. Ma, "The price of being beautiful: Negative effects of attractiveness on empathy for children in need," J. of Consumer Research, Vol.41, No.2, pp.436-450, 2014.   DOI
9 M. Lindauer, M. Mayorga, J. D. Greene, P. Slovic, D. Vastfjall, and P. Singer, "Comparing the effect of rational and emotional appeals on donation behavior," Judgment and Decision Making, Vol.15, No.3, pp.413-420, 2020.   DOI
10 이은정, 장애인 돕기 캠페인에서 사회적 가치가 소구 유형의 효과에 미치는 영향: 평등주의, 인도주의, 상호주의를 중심으로, 중앙대학교 대학원, 박사학위논문, 2019.
11 G. Carlo, N. Eisenberg, D. Troyer, G. Switzer, and A. L. Speer, "The altruistic personality: In what contexts is it apparent?," J. of Personality and Social Psychology, Vol.61, No.3, pp.450-458, 1991.   DOI
12 D. L. Patient and D. P. Skarlicki, "Increasing interpersonal and informational justice when communicating negative news: The role of the manager's empathic concern and moral development," J. of Management, Vol.36, No.2, pp.555-578, 2010.
13 차승호, 한미정, "기부 활성화를 위한 캠페인 연구: 2030 세대의 개인적 성향과 기부행동," 미디어, 젠더 & 문화, 제31권, 제3호, pp.257-291, 2016.
14 박나림, 성동규, "기부행위에 대한 커뮤니케이션 행동의 영향요인 연구: 문제해결 상황이론의 확장을 토대로," 한국콘텐츠학회논문지, 제17권, 제3호, pp.238-252, 2017.   DOI
15 J. E. Kopfman, S. W. Smith, J. K. Ah Yun, and A. Hodges, "Affective and cognitive reactions to narrative versus statistical evidence organ donation messages," J. of Applied Communication Research, Vol.26, No.3, pp.279-300, 1998.   DOI
16 이승조, "국제구호 캠페인의 전달에서 보상 유형과 이타적 성향(공감적 관심)이 만족감, 저항, 태도에 미치는 영향," 한국언론학보, 제61권, 2호, pp.251-276, 2017.   DOI
17 이승조, "돕기 메시지의 전달에서 이성적 소구의 활용을 위한 제언: 호혜적/공감적 소구의 대비를 중심으로," 커뮤니케이션이론, 제13권, 제9호, pp.5-43, 2017.
18 D. K. Kilgo, K. Lough, and M. J. Riedl, "Emotional appeals and news values as factors of share-worthiness in Ice Bucket Challenge coverage," Digital Journalism, Vol.8, No.2, pp.267-286, 2020.   DOI
19 T. H. Feeley, H. M. Marshall, and A. M. Reinhart, "Reactions to narrative and statistical written messages promoting organ donation," Communication Reports, Vol.19, No.2, pp.89-100, 2006.   DOI
20 이승조, "호혜적/공감적 소구 유형과 장애인 태도의 상호작용에 따른 돕기 메시지 수용 효과의 차이," 스피치와 커뮤니케이션, 제15권, 제9호, pp.139-169, 2016.
21 J. Oh, J. A. Kim, and M. S. Chu, "Family caregiver suffering in caring for patients with amyotrophic lateral sclerosis in Korea," International J. of Environmental Research and Public Health, Vol.18, No.9, 4937, 2021.   DOI
22 A. Erlandsson, D. Vastfjall, O. Sundfelt, and P. Slovic, "Argument-inconsistency in charity appeals: Statistical information about the scope of the problem decrease helping toward a single identified victim but not helping toward many non-identified victims in a refugee crisis context," J. of Economic Psychology, Vol.56, pp.126-140, 2016.   DOI
23 D. G. Rand, J. D. Greene, and M. A. Nowak, "Spontaneous giving and calculated greed," Nature, Vol.489, No.7416, pp.427-430, 2012.   DOI
24 R. Kurzban, M. N. Burton-Chellew, and S. A. West, "The evolution of altruism in humans," Annual Review of Psychology, Vol.66, pp.575-599, 2015.   DOI
25 I. Okada, "A review of theoretical studies on indirect reciprocity," Games, Vol.11, No.3, p.27, 2020.   DOI
26 M. H. Davis, "Measuring individual differences in empathy: Evidence for a multidimensional approach," J. of Personality and Social Psychology, Vol.44, pp.113-126, 1983.   DOI
27 D. Z. Basil, N. M. Ridgway, and M. D. Basil, "Guilt and giving: A process model of empathy and efficacy," Psychology & Marketing, Vol.25, No.1, pp.1-23, 2008.   DOI
28 B. L. Quick, J. A. Kam, S. E. Morgan, C. A. M. Liberona, and R. A. Smith, "Prospect theory, discrete emotions, and freedom threats: An extension of psychological reactance theory," J. of Communication, Vol.65, No.1, pp.40-61, 2015.   DOI
29 L. Kamas and A. Preston, "Empathy, gender, and prosocial behavior," J. of Behavioral and Experimental Economics, Vol.92, p.101654, 2021.   DOI
30 Y. Saito, A. Ueshima, S. Tanida, and T. Kameda, "How does social information affect charitable giving? Empathic concern promotes support for underdog recipient," Social Neuroscience, Vol.14, No.6, pp.751-764, 2019.   DOI
31 B. Simon, J. A. Fletcher, and M. Doebeli, "Towards a general theory of group selection," Evolution, Vol.67, No.6, pp.1561-1572, 2013.   DOI
32 임인걸, 김욱, "장애연금 수급자의 환경적 제약이 장애수용도에 미치는 영향: 사회참여의 조절효과를 중심으로," 지체.중복.건강장애연구, 제56권, 제3호, pp.43-69, 2013.
33 Z. Gulseven, A. Kumru, G. Carlo, and M. R. Guzman, "The roles of perspective taking, empathic concern, and prosocial moral reasoning in the self-reported prosocial behaviors of Filipino and Turkish young adults," J. of Cross-Cultural Psychology, Vol.51, No.10, pp.814-830, 2020.   DOI
34 S. A. Frank, "Natural selection. VII. History and interpretation of kin selection theory," J. of Evolutionary Biology, Vol.26, No.6, pp.1151-1184, 2013.   DOI
35 T. Teichert, D. Hardeck, Y. Liu, and R. Trivedi, "How to implement informational and emotional appeals in print advertisements: A framework for choosing ad appeals based on advertisers' objectives and targeted demographics," J. of Advertising Research, Vol.58, No.3, pp.363-379, 2018.   DOI