• Title/Summary/Keyword: 이용자지각

Search Result 276, Processing Time 0.029 seconds

A Study on Online Science & Technology Information Service Quality Measurement Using Expectation and Disconfirmation Analysis (기대불일치 분석기법을 적용한 온라인 과학기술정보 서비스 품질 측정)

  • Kim, Wan-Jong;Kim, Hye-Sun;Lee, Hye-Jin
    • Journal of the Korean Society for information Management
    • /
    • v.30 no.2
    • /
    • pp.101-118
    • /
    • 2013
  • The purpose of this study is to reveal their satisfaction procedures from users of information service expectation-disconfirmation theory. To achieve this goal, we use the NDSLQual model to measure the quality of NDSL service. The results were as follows: First, while the expectation has a negative effect on the expectation-disconfirmation, it has a positive effect on the perceived performance. And perceived performance has a positive effect on the expectation-disconfirmation. Second, the expectation-disconfirmation has a positive effect on the overall satisfaction and loyalty. However the explanatory adequacy of the regression model is very low. Third, perceived performance has a positive effect on the overall satisfaction and loyalty. In order to increase the overall satisfaction and loyalty for NDSL, it is necessary to seek ways to improve the perceived performance and lower the expectation-disconfirmation.

A Study on the User Experience Factors for The Knowledge and Information Resource System (지식정보자원시스템의 이용자 경험요인에 관한 연구)

  • Chun, Jung Hyun;Lee, Jee Yeon
    • Journal of the Korean Society for information Management
    • /
    • v.37 no.2
    • /
    • pp.353-379
    • /
    • 2020
  • This study developed a user experience factors for the evaluation of knowledge and information resource system from the user experience perspectives, which is emerging as a new analysis standard in the field of information media and information service research. Based on the analysis criteria selected through literature analysis, 'system perception factor' and 'user experience factor' were derived as factors influencing the use of information systems through an experimental study based on the user experience sampling method. As a result, the user experience factors of final knowledge and information resource system includes nine user experience factors, 55 detailed user experience factors, and 138 system perception factors. This study is significant in that the abstract concept 'user experience' was derived and presented as a practical, concrete, measurable factor through experiments. The derived user experience factors should serve as a basis for measuring user experience perceived by users of the knowledge and information resource system.

The Impacts of Socio-Economic Characteristics on the Services User's Perception by the Change of Social Condition in Healthcare Services (보건의료서비스 이용자의 사회경제적 특성이 보건의료서비스의 여건변화 지각에 미치는 영향)

  • Choi, Young Soon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.5
    • /
    • pp.3276-3283
    • /
    • 2015
  • The purpose of this study was to ascertain whether some socio-economic characteristics affect the service users' perception on the change of social condition in healthcare services. The research target for this study was fixed on the sample members in national sample design and the data of this study was used 37,648 effective samples collecting using Probability Proportional to Size. The results of this study using the causal relationships model are as follows: The variables including type of female, age, years of schooling show positive signs on the service users' perception on the social condition change of healthcare. And the variables including household income, temporary worker, casual worker, urban residents show negative signs on the service users' perception on the social condition change of healthcare. In conclusion, the socio-economic characteristics affect the service users' perception on the social condition change of healthcare. And the service user's perception on the social condition change of healthcare was affected positively on the beneficiary side.

The Effects of Perceived Switching Costs on Users' Loyalty to a Library (도서관 이용자가 지각하는 전환비용이 충성도에 미치는 영향에 관한 연구)

  • Yu, Grace B.;Park, Soyeon
    • Journal of the Korean Society for information Management
    • /
    • v.33 no.4
    • /
    • pp.159-174
    • /
    • 2016
  • In order to apply the concept of switching costs to the library context, this study aims to identify library users' perceived switching costs, develop and validate a measurement scale for switching costs. A survey involving 210 university students was performed in order to examine the influence of switching costs on the affective commitment and behavioral commitment. Library users' perceived switching costs refer to the procedural and relational costs involved in switching from one library to another. The results of this study show that two types of switching costs as well as library service satisfaction have positive influences on affective commitment, which in turn affects behavioral commitment. The theoretical and practical implications of this study are discussed.

A Study on the effects of Career Development Center Website Users' recognition on Contents Characteristics on User Responses (취업정보센터 웹사이트 이용자의 컨텐츠 특성에 대한 지각이 이용자 반응에 미치는 영향)

  • Seo, Da-hye;Kang, Hye-young
    • Journal of Practical Engineering Education
    • /
    • v.6 no.2
    • /
    • pp.111-117
    • /
    • 2014
  • The purpose of this study aims to examine the effects of Career Development Center website users' recognition on contents characteristics (User Convenience, Information, Customer Service) on user responses (User Satisfaction, User Loyalty). According to the research result, first, Career Development Center of website contents characteristics explained 36.4% User satisfaction, it was affected significantly Information, User Convenience, and Customer Service in order. Second, Career Development Center of website contents characteristics explained 36.2% User loyalty, it was affected significantly Information, Customer Service, and User Convenience in order. Thus, it was important that Web site contents was improved the Users satisfaction and loyalty of Career Development Center Web site.

A Study on Urban Railway Service Quality by Technology Acceptance Model (기술수용모형을 통한 도시철도 서비스품질에 관한 연구)

  • Yu, Hyun;Kim, Myungsoo
    • The Journal of The Korea Institute of Intelligent Transport Systems
    • /
    • v.16 no.1
    • /
    • pp.14-25
    • /
    • 2017
  • This study aims to verify the causal relationship between service quality of the urban railway operating agency and users' behaviors, targeting the urban railway users. The perceived ease of use of the urban railway service quality had an influence on tangibility and convenience, and the perceived usefulness was significant to all attributes; therefore, it is judged that reliability, correspondence and safety should be improved to increase the users' perceived ease of use of the urban railway service quality. Based on these study results, the urban railway operating agency should make an effort to increase the perceived ease of use and usefulness of the urban railway to improve the service quality, to positively change the users' attitudes toward use, and to make the positive change connected to the intention of reuse and intention of recommendation, the users' behavior intentions.

A Study on the Effects of Public Library Senior User's Perception of Relational Benefits on the Relationship Quality and Intent to Relationship Continuity (공공도서관 시니어 이용자가 지각하는 관계혜택이 관계품질과 관계지속의도에 미치는 영향에 관한 연구)

  • Shin, Hye-Bong;Noh, Dong-Jo
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.30 no.4
    • /
    • pp.135-156
    • /
    • 2019
  • The purpose of this study is to examine the influence of perceived relational benefits of senior library users on the relationship quality and intent to relationship continuity. This study was conducted 50+ public library users through the survey, and 185 subjects were analyzed. The results showed that relational benefits mediated by relationship quality affect intent to relationship continuity. Particularly, functional benefit among the relational benefits had a great effect on intent to relationship continuity, mediated by relationship quality. Commitment among relational quality had a great effect on intent to relationship continuity. These findings suggest marketing policy implications to develop service policy for senior library users.

Impression Formation and Participative Intention in Internet Movie Review Bulletin Board (인터넷 영화 리뷰 게시판에서의 인상형성과 참여의사)

  • Lee, Jeong-Eun;Park, Joo-Yeon
    • 한국HCI학회:학술대회논문집
    • /
    • 2006.02b
    • /
    • pp.721-726
    • /
    • 2006
  • 인터넷 게시판을 통한 커뮤니케이션에서는 상호작용의 결과물이 지속적으로 남아 있어, 상호작용의 당사자뿐 아니라 나중에 참여하는 다른 이용자들의 게시판에 대한 지각에도 영향을 미치게 된다. 따라서 인터넷 게시판에서의 이용자들 간의 상호작용은 게시판의 기술적 형식이나 주제뿐 아니라 게시판에 있는 기존 이용자들의 메시지를 읽고 받은 인상에 따라서도 달라질 수 있다. 본 연구에서는 게시판의 익명성과 메시지의 전문성을 독립변인으로 한 $2{\times}2$ 실험설계에 따라 가상적 CMC 상황에서 피험자들이 영화 리뷰 게시판의 글을 읽도록 하였다. 게시판 기존 이용자 집단에 대해 받은 인상의 긍정성, 모호성, 전문성, 피험자 자신과의 지각된 유사성 및 해당 게시판에 대한 참여의사를 측정하였다. 결과, 전문성이 높은 메시지를 읽은 피험자들은 게시판의 기존 이용자들이 보다 전문적이라는 인상을 받았으며, 해당 게시판에 참여하고자 하는 의사를 더 많이 표시했다. 또한 기존 이용자들에 대한 인상의 긍정성과 유사성, 참여의사 사이에는 상관관계가 있었다. 이 결과는 인터넷 게시판 이용이 기술적 요인뿐만 아니라 게시판의 기존 이용자 집단에 대한 인상에 따라서도 달라질 수 있음을 시사한다.

  • PDF

Effects of Service Qualities Perceived by the Pilates Users on Their Reuse Intention: A Study on Mediating Effect of Functional and Emotional Values (필라테스 이용자가 지각한 서비스 품질이 이용자의 재이용의도에 미치는 영향: 기능적 가치와 감정적 가치의 매개효과 연구)

  • Jeong, Nan-hee
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.5
    • /
    • pp.681-694
    • /
    • 2021
  • This study is aimed to investigate the effects of perceived value of the users in the relationship between service qualities of the Pilates training centers, which has been recently increasing, and their reuse intention. A survey research was conducted with 487 users who used the Pilates training centers and collected data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The analysis results are as follows. First, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on reuse intention, positively. Second, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on both functional and emotional values, positively. Third, functional and emotional values perceived by the Pilates users showed significant impact on reuse intention, positively. Fourth, significant mediating effect of functional value was found in the relationship between service qualities of the Pilates training centers, which were external service, quality of trainers, training program, and tuition fee, and reuse intention. Fifth, significant mediating effect of emotional value was found in the relationship between service qualities of the Pilates training centers including training program and tuition fee, and reuse intention.

The Influence of Shop Crowdedness in Dining Franchise Liquor Shops upon the Perceived Values and Intent to Revisit (외식 프랜차이즈 주류 매장의 점포 혼잡성이 이용자의 지각된 가치와 재방문의도에 미치는 영향)

  • Han, Jinseok
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.5
    • /
    • pp.362-371
    • /
    • 2020
  • The purpose of this study is to analyze the influence of the crowdedness of dining franchise liquor shops on the perceived values and revisit intention. For this purpose, 361 customers who had visited dining franchise liquor shops located in Seoul and Gyeonggi-do areas were surveyed, and data was analyzed using AMOS 23.0 and SPSS 23.0 statistics programs. The analyses yielded the following findings. First, a higher level of crowdedness in the shop turned out to lower the perceived value of users. Second, a higher level of perceived value resulted in a higher level of revisit intent. Third, the analysis on the mediating effect of the perceived value showed that, in the relationship between the human crowdedness and revisit intention, both practical and hedonic values had mediating effects. However, in the relationship between the spatial crowdedness and the intent of revisit, the practical value had a mediating effect, while hedonic value did not exhibit such an effect. This study is meaningful in that it is presented as a theoretical establishment and an empirical study on dining franchise liquor shops.