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http://dx.doi.org/10.3743/KOSIM.2016.33.4.159

The Effects of Perceived Switching Costs on Users' Loyalty to a Library  

Yu, Grace B. (덕성여자대학교 경영학과)
Park, Soyeon (덕성여자대학교 문헌정보학과)
Publication Information
Journal of the Korean Society for information Management / v.33, no.4, 2016 , pp. 159-174 More about this Journal
Abstract
In order to apply the concept of switching costs to the library context, this study aims to identify library users' perceived switching costs, develop and validate a measurement scale for switching costs. A survey involving 210 university students was performed in order to examine the influence of switching costs on the affective commitment and behavioral commitment. Library users' perceived switching costs refer to the procedural and relational costs involved in switching from one library to another. The results of this study show that two types of switching costs as well as library service satisfaction have positive influences on affective commitment, which in turn affects behavioral commitment. The theoretical and practical implications of this study are discussed.
Keywords
relationship marketing; switching costs; affective commitment; behavioral commitment; positive WOM intention; intention to stay;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
연도 인용수 순위
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