• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.355-367
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• 2014

The purpose of this research is to find the specific structure with factors that affect online game users' positive word of mouth(WOM) for online game companies to maintain existing and new users. In previous studies the influence of characteristics of online games and attributes of users on intention to play online games is mainly focused on. However online games are products with communication on network, so that critical mass through diffusion as well as the use of product by individual consumers is important issues. Therefore, it is necessary to consider network externality effect that the more value can be obtained by more game users. The authors verified that the influence of the variables like social mass and critical mass, affecting consumers' attitude and WOM. According to the research results, social norm and critical mass have significant influence on positive attitude and WOM intention for online games. Another results verified that social norm and users' attitude affect positive WOM intention directly. These results suggest managerial implication regarding social norm and critical mass to online game companies that desire for WOM to get more online game users.

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.279-306
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• 2023

This study analyzed bibliographic attributes related to the selection and use of reading materials based on data on books borrowed or purchased together in order to understand the properties of reading materials that have complex user needs from various perspectives. As a result of creating co-occurrence matrices of bibliographic attribute terms by dividing them into 26 sub-attribute units related to KDC main class, target reader, and user age, and performing network analyses, the details and prominent mediating role of bibliographic attributes of reading materials were identified. The results of this study will be helpful in designing facets of reading information systems, including library OPAC, in the future.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.418-426
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• 2015

Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently according to three attributes (food, service, and atmosphere), and also partially verified that the effects of negative reviews are different according to decision-making style.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.271-278
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• 2022

MyData service integrates and manages user's personal data such as finance, credit, etc, and is expected to provide useful information to the user as personal data in various fields are gradually integrated. Discovering factors that affect the intention to use of MyData service is a very important topic for understanding that service. To this end, in this study, the attributes of the MyData service were derived, and the derived service attributes were grouped together by using factor analysis. As a result, we found four factors such as "convenience", "usefulness", "security", and "control". After that, we established our research model to analyze the causal relationship between these four factors and the intention to use of MyData service. According to the analysis results, among the factors of the MyData service attribute, "convenience", "usefulness", and "control" had a significant effect, and "security" did not have a significant effect. In particular, it was confirmed that "control" had the greatest influence on the intention to use. This study suggests that MyData service provider need to make users recognize they are controlling their data and develop services that provide various benefits to users.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.437-442
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• 2020

Since the advent of the innovative information technology called the Internet, the dynamism of the information environment has brought about changes in information users' needs and behavior. It is essential to understand information users in this rapidly changing environment, and based on this, it is necessary to effectively build and operate an information service and a system therefor. The purpose of this study is to understand the characteristics according to the segmentation of users of the National Science and Technology Information Service System, and to derive improvements to customized services and content development through research and analysis of content usage. A total of 816 science and technology information service system users participated in online surveys from September to November. Collected data is applied to factor analysis and cluster analysis techniques to subdivide users of science and technology information service systems, to recognize new information technologies and information services, science technology information needs, and science and technology attributes that users consider important. We derived the results according to the segmented user group.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.1
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• pp.253-272
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• 2008

While relevant studies emphasize the significance of user-oriented indexing associated with fulfilling both topical and non-topical needs of individual users, a great number of operational retrieval systems supports only those searches related to subject attributes of the users' needs. Retrieval systems for presidential image collections are not an exception for such a restriction. Upon this reality. this study seeks diversification of access points for presidential images based on descriptors directly presented by potential user groups. Improvements of subject-based descriptors are suggested based on those descriptors identified.

• Journal of the Korean Society for information Management
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• v.38 no.2
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• pp.173-199
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• 2021

In this study, in order to understand the characteristics of the users' information needs for each public library unit, the user needs were analyzed based on the various attribute information of the books loaned to 11 public libraries in 8 districts in Seoul. As a result, the prominent book use patterns of the libraries were revealed, specifically related to the target user groups, purpose/motivation, interests/preferences, book genre, and subject. In addition, there was a preference for authors, and a difference in the role of the preferred authors in each library was also revealed. The results of this study will help to provide guidelines for the development of differentiated collections and service programs based on user needs.

• Korean journal of communication and information
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• v.79
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• pp.165-195
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• 2016

This paper aims to examine the third-person effect(TPE) of hate comments on online news, and analyze how the issue-relevant audience factors as well as the characteristics of the online message have influence on the TPE. More specifically, based on the distinction between hateful and logical comments regarding the issue of illegal immigration, the authors have conducted an online experiment that compares how the message-related features, i.e., ways of expressing the ideas, lead to the difference in TPE. Analysis was also conducted with regards to how political orientation and discriminatory predisposition to immigrants among the audiences, have different impacts on the TPE. The 479 participants in the experiments were randomly assigned to experimental group(exposed to hate comments) or control group(exposed to logical comments). The results reveal that the TPE of hate comments is higher than that of logical message. The same message proved to be more effective for news users with liberal orientation and discriminatory predisposition. The significance of this paper lies in that it has examined the effect of online hate comments in a rigorous experimental setting. Also the research further elaborated on the audience-related variables, for which the previous studies tended to focus those on the general psychological level rather than relate them more specifically to the issues.

• Proceedings of the Korean Society for Information Management Conference
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• 2011.08a
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• pp.99-106
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• 2011

각종 시스템의 인터페이스에 대한 만족도와 문제 해결 방식은 개인의 다양한 내면적 속성이나 취향에 많은 영향을 받을 수 있기 때문에 이용자 친화형 차세대 OPAC 인터페이스 개발에 있어서 이용자 연구는 중요한 기초 토대가 될 수 있다. 이에 본 연구에서는 과학적인 타당성과 신뢰성의 바탕위에 최근에는 이용자의 성격 유형 파악 도구로 학문적으로도 널리 사용되고 있는 에니어그램을 활용하여 에니어그램 성격 유형별 웹 기반 OPAC 검색에서의 성향과 만족도간의 차이를 살펴보고자 하였다. 이를 위해 본 연구에서는 피실험자들에 대한 에니어그램 성격 유형 검사 및 몇 차례의 설문지와 실험을 통해 필요한 데이터들을 수집하였고 데이터 분석을 위해 PASW 18.0v를 사용하였다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.667-670
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• 2009

The users' needs are expanded because of developing of educational robot market. However, the technology development doesn't fully adopt customer needs. In general, the most products are followed not user needs but technology trajectory. In this paper, we try to define the educational robot functions from analyzing usage propensity and customer needs with Kano model. According to results, there are key functions based on customer needs such as remote student control, Internet search, educational contents search and study planner. If the four key functions are offered, user's positive attitude to robot will be increased.