• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.924-934
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• 2014

In the last 10 years the digital music contents market has grown rapidly. However digital music contents product and services are not managed with product planning and price policy considered customer attitude and digital music contents values. This study is to define the value properties of digital music contents services based on streaming and download as genre, price, sound quality, and usage appliance, and suggest the strategic market price and service composition of digital music contents service by customer attitudes about the value properties. The research used the conjoint analysis methodology based on the hedonic price model and collected 405 questionaries by users of Korean digital music contents services to the analysis. Hence 'sound quality' in download platform, and 'appliance' in streaming platform were the elements to evaluate the customer attitude. The results present the music contents productions and companies have to provide the differentiated services and price by the value properties of user preference in the market.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.417-428
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• 2020

Augmented reality(AR) service as one of the representative technologies in the era of the 4th industrial revolution has gotten people's increasing attention. At this time, this study aimed to examine the determinants affecting service satisfaction of the AR-based camera application service by focusing on Naver's service. Several factors that might have influences on satisfaction of the AR-based camera application service were conceived based on the previous literature. And it was tested whether they had influences on satisfaction of the AR-based camera application service or not empirically. The responses of a sample of 312 people who had experienced using Naver's service were collected by means of an online survey and they were analyzed employing a hierarchical regression analysis. The results of this research indicated that gender as one of demographic variable, perceived interactivity, aesthetic value, trend following motivation as an extrinsic motivation and playfulness as an intrinsic motivation have significant influences on the service satisfaction of the AR-based camera application service. The results in this study have meanings since they can be used as references for AR service providers to develop more satisfactory AR services.

• Journal of Korean Library and Information Science Society
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• v.48 no.4
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• pp.209-233
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• 2017

Old-age public libraries constructed in the 1970s and 1980s are exposed to safety problems and user complaints due to facility aging. For this reasons, demands and in-depth discussions for the remodeling of old public libraries are on the rise. The Korean Committee on Library and Information Policy has set this issue as a major initiative, and local governments are also interested in establishing an action plan. The purpose of this study is to analyze the feasibility for remodeling of 8 obsolete public libraries in Busan metropolitan city. In details, this study analyzes the libraries that need to be remodeled with the reasonable grounds, and suggests in what order and manner the remodeling should proceed. The data were collected from literature review, on site field survey, and questionnaire survey targeting librarians and library users. The final conclusions were verified through working-level meetings and experts' advise.

• Journal of the Korean Society for information Management
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• v.33 no.2
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• pp.227-256
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• 2016

This study was carried out for the university library to find out a strategy to stand tall as an institution to lead the university, by reflecting the university environment having with drastic environmental changes and reflecting the evolution of information technology. As a result, first, university librarians responded that big issues related to the university library is the University Library Promotion Act, University Library evaluation and assessment indicators, the value of university libraries at the university, and changing spatial composition and functions of the university library. Second, university librarians responded that changes of the university environment, government policy on universities, various national projects, and various university reform policy significantly affect to the university library. Third, about what you think would be helpful to the crisis in their universities as changing role of the library, they responded that they can contribute in terms of improving students' information and technology literacy, improving students' reading skills, improving research capacity, and improve students' learning ability. Fourth, they responded that services that users demand the highest in the university library will be expansion of e-books and information resource.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.332-343
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• 2020

As a study on the purchase intention of digital music, the research applied the Extended Model of Goal-directed Behavior(EMGB) with the perceived value and empirically evaluated the impact of variables such as attitude, subjective norms, positive and negative anticipated emotions, perceived behavioral control and desire on the purchase intention. The study was conducted using a survey data collected from valid questionnaires of 342 copies aimed at Chinese mobile music application users and employed the structure equation model. The findings indicate that attitude, negative anticipated emotions, perceived behavioral control towards digital music purchasing and the frequency of past behavior positively influenced users' desire for digital music purchasing. Another result has been confirmed that perceived value, which was an added variable, showed a significant impact on attitude. Along with the frequency of past behavior and desire, perceived value also exerted positive influence on purchase intention.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.11
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• pp.2076-2082
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• 2017

Users of Smartphone in Korea are using the majority of the economically active population over 99% and experts have seen that they have reached saturation after the initial formation stages. The purpose of this study is to investigate the influencing factors of dominant design attributes on the intention of continuous use of Smartphone users. Predictor factors were selected perceived usefulness and perceived ease of use suggested on extended the technology acceptance model. The concept model was completed by selecting the dominant design attribute as a mediator. Participants of this study were 135 Smartphone users in Busan Gyeongnam and Iksan Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS (partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables. Therefore, when moderating mediated factor of dominant design and attitude, factor of continuous usage intention showed 76% explanatory power.

• Journal of Korean Society of Archives and Records Management
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• v.2 no.1
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• pp.119-131
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• 2002

The study designs and implements a KORMARC/EAD integrated system for the Myongji Digital Library Collections. The purpose of this paper is to design the metadata to Myongji Korean History Collections to provide digital information of high quality to clients, and to develop and implement a model for managing digital library collections. In order to test the model and the quality of the derived metadata, we built a metadata management system, which is connected to the existing KORMARC system. The system consists of two modules- a retrieval and an input module. While in the retrieve mode, one can retrieve KORMARC records of books and archival items, with links to modified EAD files for archival items or to image files for books, in the input mode, one can type two types of data such as a catalog data and an inventory data. Finally, we evaluated the proposed system via mail questionnaires, and propose three suggestions to make this system a much more comprehensive and effective system.

• Journal of Korean Society of Archives and Records Management
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• v.15 no.3
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• pp.115-140
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• 2015

For the efficient management of church documentary for religious reasons, including their historical and cultural values, the church archives should be excellently managed. However, the lack of understanding and consideration of the church records and archives makes it very difficult to have an actual grasp of its status and practical supports, such as budget and personnel, for records management. In this study, literature reviews and current status of domestic Protestant church archives, user survey of Saemoonan Presbyterian church and interviews of church archives records officer were carried out. Based on the results of the study, three parts of the proposed plan of the Saemoonan Presbyterian Archives were suggested. Education, exhibition, publication, and promotion of the church's archival services will help redirect the roles and values of the archives, which will make it an essential part of the church.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.243-249
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• 2018

This study is to verify the accommodation attitudes and intention of use of the end-users to use the drone distribution delivery service that is to be introduced in Korea. For a research purpose, the research model and hypothesis in this study have been set based on by using the SPSS 22.0. Upon these, the extended technology acceptance model has been used to verify the correlation service of new technology, and the result has shown that the user of drone distribution delivery service has a causal relationship with individual innovation and that the accommodation behavior and intention of use have a causal relationship with economic efficiency and convenience. However, there was no causal relation from a perceived risk. Hence, based on the results of study about accommodation behaviors and intention of use of the end users of drone distribution delivery service, the marketing implications have been provided for commercialization of drone delivery service.

• The Journal of Society for e-Business Studies
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• v.12 no.4
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• pp.85-98
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• 2007

This study uses conjoint analysis technique to calculate relative importance of each attribute of a specific online content: video-on-demand (VoD) services of TV soap operas. A series of interviews were conducted to identify and derive critical attributes for VoD services. Conjoint instrument was constructed using attributes identified and administered among actual viewers. Price, genre, additional service, and actors were found to be the most highly valued attributes of the VoD services. While price was the most valued attribute for female viewers, it was genre for male viewers. The result suggests that these attribute differentiation would lead to more profitable pricing scheme, and development of additional services may be critical for online content business' success.