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http://dx.doi.org/10.22156/CS4SMB.2018.8.5.243

Study on measures to introduce Drone Delivery Service for domestic logistics  

Yoo, Hyun Tae (Division of Trade, Dankook University)
You, Hak Soo (Division of Convergence Business Administration, Globalcyber University)
Jeong, Yoon Say (Division of Trade, Dankook University)
Publication Information
Journal of Convergence for Information Technology / v.8, no.5, 2018 , pp. 243-249 More about this Journal
Abstract
This study is to verify the accommodation attitudes and intention of use of the end-users to use the drone distribution delivery service that is to be introduced in Korea. For a research purpose, the research model and hypothesis in this study have been set based on by using the SPSS 22.0. Upon these, the extended technology acceptance model has been used to verify the correlation service of new technology, and the result has shown that the user of drone distribution delivery service has a causal relationship with individual innovation and that the accommodation behavior and intention of use have a causal relationship with economic efficiency and convenience. However, there was no causal relation from a perceived risk. Hence, based on the results of study about accommodation behaviors and intention of use of the end users of drone distribution delivery service, the marketing implications have been provided for commercialization of drone delivery service.
Keywords
Drone; Drone delivery service; Innovation economic efficiency; Convenience; Perceived risk;
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Times Cited By KSCI : 2  (Citation Analysis)
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