• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.195-205
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• 2022

This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's ?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.548-558
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• 2017

The purpose of this study is to investigate how the types of perceived brand image related to the main concept building brand equity affect 'brand preference' and 'behavioral intentions'. The perceived brand image is set as the brand image type perceived by the consumer from the image pursued by the corporate brand, while in addition to brand preference, behavioral intentions are set as purchase intention and recommendation intention for the result variables. The result shows that the types of perceived brand image were extracted as 'factor 1(challenge spirit)' and factor 2(reliability) and through the cluster analysis 3 groups under each type were identified. Also, a significant difference between the influence of each type of perceived brand image on 'brand preference', 'purchase intention' and 'recommend intention' was indicated. In addition, the differences of perceived brand image types were found to be higher in order of 'challenge spirit type', 'reliability type', 'integrated type'. The empirical implementation of this study lies in the fact that it classifies the concept of brand image not as a broad theoretical model, but as a model directly related to real consumer perception, and that it gives practical suggestion for brand image management related to advertising.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.33-44
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• 2021

This study was intended to suggest the future direction of catering companies in line with the new normal in the era of COVID-19. The purpose of this study is to investigate the effect of image and awareness of signs for safe restaurant on behavioral intentions. As a result of testing the hypothesis, first, it was found that the image of the sign for the safe restaurant had a significant effect on the recognition. Second, the image of the safe restaurant sign has a significant effect on trust. Third, it was found that the awareness of the signs for the safe restaurant had a significant effect on trust. Fourth, trust had a significant effect on behavior intention. Fifth, it was found that the image and awareness of the sign in the safe restaurant did not have a statistically significant effect on the behavioral intention. Sixth, it was found that the image of the sign at the safe restaurant and the awareness of the sign at the safe restaurant completely mediate trust and have a significant effect on the behavioral intention. The results of this study show the need for publicity activities to raise awareness of the safe restaurant certification and the importance of giving trust to consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.969-980
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• 2001

이 연구의 목적은 사회.문화적 관점에서 한.미 여성의 이상적인 미, 바디이미지, 그리고 외모행동을 비교조사 하는데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미로 미국여성이 \"키크고 마른 신체 매력성\"을 추구한 반면, 한국여성은 \"내적인 미\"와 \"서구적인 신체 매력성\"을 추구하는 것으로 나타났다. 이상적인 미를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회.문화적 이상적인 미에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회.문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회.문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.301-312
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• 2015

This study was conducted to provide baseline database to develop intervention program by investigating the relationship among body image, general appearance management behaviors and psychosocial health of female undergraduates'. From Sep. to Oct. 2014, total 198 participants were enrolled in this study. The data were analyzed using SPSS 21.0 program. The results were as follows: 1) The score of body image was $3.12{\pm}1.06$ in 5 points. Subjects had a lot of make-up and clothes behaviors, but exercise, food intake behaviors were lowerer than average. Also, psychosocial health score was $2.99{\pm}0.10$ point in 4 points. Whole 73.2% was latent risk group, and 25.8% was high risk group. 2) The relationship between the body image and general appearance management behaviors (p<0.001) and psychosocial health(p<0.001) revealed significant positive correlation. In general appearance management behaviors, there was a significant positive correlation between sub categories. And psychosocial health was positive correlation with body image and hair management behavior. 4) 14.4% of the psychosocial health was explained by 3 variables : body image, health interest and grade. Therefore, it would be utilized in developing programs for the positive body image building by interest own health, and being helped in the psychosocial health.

• Journal of Fashion Business
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• v.16 no.4
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• pp.123-136
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• 2012

The purpose of this study was to analyze body image of women and investigate the relationships of apparel management behavior and weight(figure) control behavior. To achieve the purposes, a questionnaire was conducted to 329 females from October 5 to October 25, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that body image were classified 4 factors of care for appearance, concern about weight, effort of appearance improvement. and appearance attractiveness. Second, there were significant differences of body image by demographic characteristics. Third, there were significant differences of BMI, apparel management behavior and weight(figure) control behavior by demographic characteristics. Forth, there were significant differences of body image, apparel management behavior and weight(figure) control behavior by BMI. Fifth, there were partial significant relations of body image, BMI, appearance management behavior and weight(figure) control behavior. Thus, it was found that body image is related to appearance management behavior and weight(figure) control behavior.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.11a
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• pp.724-726
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• 2017

국내 축산 농가에서는 효율적인 가축관리를 위하여 이유 자돈들을 따로 합사하여 관리한다. 이 과정에서 생기는 돼지들의 공격적인 행동은 다른 돼지들에게 물리적인 상처를 발생시킨다. 따라서 이를 방지하기 위해서는 실시간으로 돼지들의 행동을 분석하는 시스템이 요구된다. 본 논문에서는 돼지들의 행동분석 시스템 이전에 필수적으로 선행되어야만 하는 개별 돼지 탐지에 초점을 두었으며, 연구에 필요한 영상은 조명변화에 강인한 키넥트 카메라를 이용하여 취득하였다. 취득한 영상은 전처리과정을 거치게 되고, 전처리가 끝난 이미지는 YOLO에 적용되어 개별 돼지를 실시간으로 탐지한다. 실제 국내 돈사에서 취득한 영상을 이용하여 제안하는 시스템의 성능을 실험적으로 검증하였다.

• Journal of the Korean Society for information Management
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• v.29 no.4
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• pp.273-294
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• 2012

Images have been substantially searched and used due to not only the advanced internet and digital technologies but the characteristics of a younger generation. The purpose of this study aims to discuss the ways on expanding the access points to images by analyzing the needs of users in context of everyday life. In order to achieve the purpose of this study, 105 questions of image seeking in NAVER, which is one of social Q&A services in Korea, were analyzed. For the analysis, a two-dimensional framework with image uses and image attributes were utilized. The findings of this study demonstrate that considerable use purposes on data oriented pole, such as information processing, information dissemination and learning are identified. On the other hand, image attributes from the needs of image show that non-visual aspects including contextual attributes are recognized substantially in addition to the traditional semantic attributes.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1611-1621
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• 2009

This study examines the significant relations in clothing behavior according to perceptual body image and appearance management behavior. The sampling method was a convenient sampling of 190 male and 160 female students in Daejeon. The survey was conducted from June to July 2008. The instruments consisted of perceptual body image (Silhouette Task), appearance management behavior (need for plastic surgery and appearance management in ordinary times) and clothing behavior (interest in clothing and fashion, along with conformity and exhibition). The data were analyzed using the frequency analysis, $Cronbach'{\alpha}$, factor analysis, t-test, and variance analysis. The subjects with normal body size perceptions had a strong need for plastic surgery, revealed more appearance management behavior, and had a high interest in clothing. The subjects who were dissatisfied with body apperance showed high conformity to clothing. The subjects who dissatisfied to their too fat body had high needs for plastic surgery and the subjects dissatisfied with a too thin body type did less appearance management in ordinary times. The subjects who had a high need for plastic surgery performed more appearance management, had a high interest in clothing and fashion, showed a high conformity to clothing, and exhibited a high exhibition of clothing. The subjects who had more appearance management in ordinary times had a high interest in clothing and fashion and showed a high conformity and exhibition of clothing.