Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Image Management Behavior according to Self-monitoring, Self-objectification of Profile-based SNS Users

프로필 기반 SNS 사용자의 자기모니터링, 자기대상화 성향에 따른 이미지관리행동 연구

  • Lee, Hyun-Ok (Dept. of Clothing & Textiles, Kyungpook National University)
  • Received : 2021.12.21
  • Accepted : 2022.03.02
  • Published : 2022.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's ?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.

Keywords

Acknowledgement

이 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5B5A07111914).

References

  1. Ann, N. Y. (2007). The effects of sociocultural attitudes toward appearance and objectified body consciousness on appearance-management behaviors. Unpublished master's thesis, Chonnam National University, Gwangju.
  2. Antheunis, M. L., & Schouten, A. P. (2011). The effect of other generated and system generated cues on adolescents' perceived attractiveness on social network sites. Journal of Computer Mediated Communication, 16(3), 391-406. doi:10.1111/j.1083-6101.2011.01545.
  3. Back, I. S. (2001). 20-30 Woman's purchasing behavior and attributes evaluation and benefit imported fashion accessory based on self-monitoring. Unpublished master's thesis, Chungang University, Seoul.
  4. Choi, J. Y. (2016). The relationship between SNS exposure and desire for cosmetic surgery on female college students - The mediating effect of internalization of the standards of ideal appearance, body surveillance, face surveillance, and body shame. Unpublished master's thesis, Yonsei University, Seoul.
  5. De Vries, D. A., & Peter, J. (2013). Women on display - The effect of portraying the self online on women's self-objectification. Computers in Human Behavior, 29, 1483-1489. doi:10.1016/j.chb.2013.01.015
  6. Fredrickson, B. L., & Roberts, T. A. (1997). Objectification theory - Toward understanding women's lived experiences and mental health risks. Psychology of Women Quarterly, 21(2), 173-206. https://doi.org/10.1111/j.1471-6402.1997.tb00108.x
  7. Gangestad, S. W., & Snyder, M. (2000). Self-monitoring - Appraisal and reappraisal. Psychological Bulletin, 126(4), 530-555. doi:10.1037//0033-2909.126.4.530
  8. Han, H. Y. (2017). Mediating effects of self-monitoring in the relationship between covert narcissism and self-disclosure on SNS. Unpublished master's thesis, Korea University, Seoul.
  9. Hong. H. S. (1989). A study on relationships among fashion-opinion leadership, use of fashion information sources, attitudes toward clothing, an self-monitoring. Unpublished master's thesis, Yonsei University, Seoul.
  10. Kang, J. M. (2016). Interesting english humanities story 4. Seoul: Inmulsasangsa.
  11. Kim, E. H. (2013). The influence of objectification factors on the self-appearance satisfaction, self-concept and mental health of the adolescents. Unpublished doctoral dissertation, Baekseok University, Cheonan.
  12. Kim, K. H. (2019a). Exposure to ambivalent sexism on self-objectification and appearance management of college women student. Unpublished master's thesis, Ajou University, Suwon.
  13. Kim, S. K. (2019b). The effect of self-monitoring on elementary school students' body image and clothing interest. Unpublished master's thesis, Seoul National University of Education, Seoul.
  14. Kim, Y. (2007). The effects of sociocultural pressure, internalization ideal beauty stereotype, objectified body consciousness on body satisfaction and appearance management behavior. Unpublished doctoral dissertation, Sungkyunkwan University, Seoul.
  15. Kim, Y., & Hwang, S. J. (2000). A study on the degree of self-monitoring, perceived risk and the appeal types of advertising impact in cosmetic purchase behavior. Family and Environment Research, 38(6), 59-70.
  16. Kim, Y. H. (2019, May 30). Analysis of SNS usage trend and user behavior. KISD STAT Report, 19(10), 1-7. Retrieved September 10, 2021, https://www.kisdi.re.kr/report/view.do?key=m2101113025790&masterId=4333447&arrMasterId=4333447&artId=554239
  17. Kwon, W. Y. (2013). A study on the impact of appearance care motives by lifestyle type of female consumers on permanent makeup behaviors. Unpublished doctoral dissertation, Kyungsung University, Busan.
  18. Lee, H. M. (2019). The mediating effect of self-objectification in the relationship between SNS exposure and desire for cosmetic surgery according to social support among early adulthood males. Unpublished master's thesis, Hongik University, Seoul.
  19. Lee, H. O., & Ku, Y. S. (2015). Study on the relationship of interpersonal relations disposition, appearance concern, appearance management behavior of men. Journal of the Korean Society of Costume, 65(7), 118-128. doi:10.7233/jksc.2015.65.7.118
  20. Lee, H. O., & Ku, Y. S. (2018). Study on the appearance-oriented, appearance-related consumption behavior according to sub-variables of appearance instrumentality. Fashion & Textile Research Journal, 20(4), 400-409. doi:10.5805SFTI.2018.20.4.400 https://doi.org/10.5805SFTI.2018.20.4.400
  21. Lee, H. S. (2016). A study of the difference on sociocultural attitude toward appearance according to gender and patterns of SNS use among adolescents. Unpublished master's thesis, Sookmyung Women's University, Seoul.
  22. Lee, J. H., Yoo, S. H., & Sim, Y. J. (2019). The relationship between SNS involvement and objectified body consciousness on college students - The mediating effect of sociocultural attitudes toward appearance. Journal of Research in Education, 32(1), 1-23. doi:10.24299/kier.2019.32.1.1
  23. Lee, J. Y., & Park, G. S. (2011). The effect of self-monitoring and self-consciousness to cosmetic attitude. The Research Journal of the Costume Culture, 19(4), 766-779. https://doi.org/10.29049/rjcc.2011.19.4.766
  24. Lee, M. H. (2000). The purchasing behavior and use of cosmetics associated with self - Monitoring and demographic variables. The Research Journal of the Costume Culture, 8(5), 771-784.
  25. Lee, M. G. (2009). 1% of people who are attracted to are different. Seoul: Thenan.
  26. Lee, M. S. (2014). The effects of sociocultural attitude toward appearance and objectified body consciousness on male consumer' appearance management behavior. Journal of the Korean Fashion & Costume Design Association, 16(4), 63-77.
  27. Lee, M. S., & Lee, H. H. (2017). The effects of SNS appearance-related photo activity on women's body image and self-esteem. Journal of the Korean Society of Clothing and Textiles, 41(5), 858-871. doi:10.5850/JKSCT.2017.41.5.858
  28. Lee, S., H. (2012). Influence of fashion lifestyle factor of 30s and 40s male on their appearance management behavior-focused on moderation effect of self-monitoring. Unpublished doctoral dissertation, Sungkyunkwan University, Seoul.
  29. Lee, S. Y. (2010). The impacts of image management behavior on psychological expectation effects and career success. Unpublished doctoral dissertation, Dongyang University, Yeongju.
  30. Lee, Y. B. (2011). Factors influencing appearance management behaviors in middle-aged women. Unpublished doctoral dissertation, Daegu Haany University, Gyeongsan
  31. Lim, B. H. (2010). The effects of adolescences' socio-cultural attitude toward appearance and objectified body-consciousness on appearance management behavior. Unpublished master's thesis, Daegu University, Gyeongsan.
  32. Lim, J. H., Kim, G. M., Song, J. E., & Choi, J. W. (2021, October 30). Latent profile analyses of SNS user behavior in different age groups. KISD STAT Report, 21(20), 1-10. Retrieved November 5, 2021, from https://www.kisdi.re.kr/report/view.do?key=m2101113025790&masterId=4333447&arrMasterId=4333447&artId=641798
  33. Lim, S, J., Hwang, S. J., Lee, J. N., & Lee, S. H. (2017). The social psychology of clothing. Seoul: Suhaksa.
  34. Lim, W. G. (2017). Influence of image management behaviors on self-esteem in female college students. Unpublished master's thesis, Sungshin Women's University. Seoul.
  35. Marcus, B., & Machilek, F., & Schutz, A. (2006). Personality in cyberspace - Personal web sites as media for personality expression and impressions. Journal of Personality and Social Psychology, 90(6), 1014-1031. doi: 10.1037//0022-3514.90.6.1014
  36. McConnell, C. A. (2000). An object to herself: the relationship between girls and their bodies. Unpublished doctoral dissertation, University of Wisconsin, Madison.
  37. McKinley, N. M., & Hyde, J. S. (1996). The objectified body consciousness scale - Development and validation. Psychology of Women Quarterly, 20, 181-215. https://doi.org/10.1111/j.1471-6402.1996.tb00467.x
  38. Meier, E. P., & Gray, J. (2014). Facebook photo activity associated with body image disturbance in adolescent girls. Cyber Psychology, Behavior, and Social Networking, 17(4), 199-206. doi: 10.1089/cyber.2013.0305
  39. Moon, J. Y. (2019). The effects of instagram viewing activity, body comparison and body satisfaction on self-esteem of women undergraduate students. Unpublished master's thesis, Ewha Womans University, Seoul.
  40. Mun, H. J. (2016). The Influence of the sexual objectifcation experiences and attitude toward appearances, body monitoring clothing, weight control, skin care behavior by mediating through body shame. Journal of The Korean Society of Cosmetology, 22(1), 11-20.
  41. No, E. S. (2016). The effect of adolescents' self objectification and self esteem on the sexual assertiveness: focusing on the use patterns. Unpublished master's thesis, Catholic University, Seoul.
  42. Park, S. E. (2012). The effect of brand loyalty corresponding with the individuality of fashion able luxury brands with consumer self-image - Centrically the attitude on product and control effect of self-monitoring. Unpublished master's thesis, Sungkyunkwan University, Seoul.
  43. Pena, J., & Brody, N. (2014). Intention to hide and unfriend facebook connection based on perception of sender attractiveness and status updates. Computers in Human Behavior, 31, 143-150. doi:10.1016/j.chb.2013.10.004
  44. Rosenberg, J., & Egbert, N. (2011). Online impression management - Personality traits and concerns for secondary goals as predictors of self presentation tactics on facebook. Journal of Computer Mediated Communication, 17(1), 1-18. doi:10.1111/j.1083-6101.2011.01560.x
  45. Siibak, A. (2009). Constructing the self through the photo selection-visual impression management on social networking websites. Cyber Psychology - Journal of Psychosocial Research on Cyberspace, 3(1), 1-9.
  46. Snyder, M. (1974). The self-monitoring of expressive behavior. Journal of Personality and Social Psychology, 30, 526-537. https://doi.org/10.1037/h0037039
  47. Snyder, M. (1979). Self-monitoring processes. Advances in Experimental Social Psychology, 12, 85-128. https://doi.org/10.1016/S0065-2601(08)60260-9
  48. Snyder, M., Berscheid, E., & Glick, P. (1985). Focusing on the exterior and interior - Two investigations of the initiation of personal relationships. Journal of Personality and Social Psychology, 48(6), 1427-1439. https://doi.org/10.1037//0022-3514.48.6.1427
  49. Snyder, M., & Gangestad, S. (1986). On the nature of self-monitoring - Matters of assessment, matters of validity. Journal of Personality and Social Psychology, 51, 125-139. doi:10.1037/0022-3514.51.1.125
  50. Son, E, J. (2007a). Effects of public self-consciousness, body monitoring, and body shame on eating behavior. The Korean Journal of Counseling and Psychotherapy, 19(3), 735-750.
  51. Son, E, J. (2007b). Effect of public self-consciousness, internalization of socio-cultural values, and attitude toward body image on plastic surgery intention. The Korean Journal of Woman Psychology, 12(1), 63-81. https://doi.org/10.18205/KPA.2007.12.1.004
  52. Stefanone, M. A., Lackaff, D., & Rosen, D. (2011). Contingencies of self-worth and social-networking-site behavior. Cyber psychology, Behavior, and Social Networking, 14(1-2), 41-49. doi: 10.1069/cyber.2010.0049
  53. Toma, C. (2010). Affirming the self through online profiles - Beneficial effects of social networking sites. Proceedings of the SIGCHI Conference on Human Factor in Computing Systems(pp. 1749-1752). Atlanta, Georgia, USA: CHI '10
  54. Wang, S. S., Moon, S., Kwon, K. H., Evans, C. A., & Stefanone, M. A. (2010). Face off - Implications of visual cues on initiating friendship on facebook. Computers in Human Behavior, 26, 226-234. doi:10.1016/j.chb.2009.10.001
  55. Yang, Y., & Kim, H. Y. (2011). Coupon use and impression management - Gender, social context, self-monitoring, and coupon value. The Korean Journal of Consumer and Advertising Psychology, 12(3), 477-497. https://doi.org/10.21074/KJLCAP.2011.12.3.477
  56. Yoo, J. H. (2016). The effects of peer objectification experience and public self-consciousness on male college students' body dissatisfaction - The mediating role of body surveillance. Unpublished master's thesis, Keimyung University, Daegu.
  57. Yun, S. E. (2018). Online-offline behavior of self-disclosure - SNS users' experience with appearance and online self-presentation. Unpublished doctoral dissertation, Hanyang University, Seoul.
  58. Zhao, C., & Jiang, G. (2011). Cultural differences on visual self-presentation through social networking site profile images. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 1129-1132). Vancouver, British Columbia, Canada: CHI'11.