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http://dx.doi.org/10.5805/SFTI.2022.24.2.195

A Study on Image Management Behavior according to Self-monitoring, Self-objectification of Profile-based SNS Users  

Lee, Hyun-Ok (Dept. of Clothing & Textiles, Kyungpook National University)
Publication Information
Fashion & Textile Research Journal / v.24, no.2, 2022 , pp. 195-205 More about this Journal
Abstract
This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's ?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.
Keywords
self-monitoring; self-objectification; image management behavior; profile-based SNS users;
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