• 한국의류학회지
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• 제32권2호
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• pp.223-234
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• 2008

This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.

• 한국의류산업학회지
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• 제23권6호
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• pp.852-859
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• 2021

The purpose of this study is to investigate the clothing management behavior and the recognition of care label of college students, as well as the effects of sex and the learning experience of clothing life area on middle and high school students. A survey consisting of 61 questions was conducted on 475 college students(240 males and 235 females) enrolled in a university in Cheongju City, and 450 college students' data were finally analyzed. The results are as follows. First, the level of washing behavior(2.54) was the lowest compared to purchasing behavior(3.13) and storage behavior(3.09). Second, college students were well aware of the attachment of fiber care labels, but 64.7% of the college students did not check the care label. About 30% of them did not know why the care labels were attached, and about 57% did not know whether manufacturers were obligated to attach them. The meaning of precautions for handling in a care label was well inferred from the symbols. Third, there was the positive effect of the learning experience of clothing life area during middle or high school on the college students' clothing management behavior and the level of recognition of a care label. This study is meaningful in confirming the positive effect of clothing life education in adolescence on adult clothing life behavior.

• 한국의류산업학회지
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• 제24권5호
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• pp.628-635
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• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• 한국의류산업학회지
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• 제25권4호
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• pp.472-480
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• 2023

This study investigated correlations among interpersonal problems, body dissatisfaction, and makeup behavior among college students. The results provide basic data which are helpful for students to build healthy interpersonal relationships and suggest a direction for beauty care behavior. This study derived the following results: A close correlation was identified between international problems and body dissatisfaction and body dissatisfaction and makeup behavior. In other words, college students suffering from interpersonal problems also experienced body dissatisfaction. In addition, those with body dissatisfaction have made efforts to overcome such problem through makeup behavior. This could be viewed as meaning that the greater the body dissatisfaction, the more active college students are in makeup management behavior, and the intention to resolve their physical dissatisfaction through makeup management behavior was included. Therefore, society or colleges need to recognize the necessity of counseling or treatment programs for college students suffering from interpersonal problems or body dissatisfaction and help them enter into society through diverse programs. Additionally, appearance management programs, such as the aforementioned makeup behavior, that can make them satisfied with their body should be developed. Ultimately, diverse suggestions that can help students improve their self-esteem and interpersonal relationships and enhance sociality through such social efforts should be formulated.

• Human Ecology Research
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• 제61권1호
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• pp.103-122
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• 2023

The purpose of this study was to explore the personal experiences of businesswomen regarding appearance management and their body image. To achieve this, diverse perspectives were employed, including critical, practical, and positive body image perspectives. Interviews were conducted with 17 Korean businesswomen with more than 10 years of work experience. The data were analyzed using a phenomenological approach to understand their lived experiences of appearance management and body image. The participants acknowledged that appearance is important in the workplace - more so for women than for men. They commented that appearance may play an important role in displyaing social attractiveness to strangers, but other elements of social attractiveness such as liveliness or social skills take prominence in established relationships. Businesswomen, particularly those whose professions involve the display of appearance, are more likely to engage in aesthetic labor or the unpaid labor of managing their physical appearance in order to meet expectations at work. In general, however, these women considered appearance management to be a practice of self-care which seems to demonstrate their positive body image. This study has significance in that it strived to understand the subjective, lived experiences of businesswomen, including their thoughts and emotions related to appearance management and body image.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.443-444
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• 2022

본 논문에서는 스타일러는 옷을 빨거나 다리지 않고도 마치 새옷처럼 다시 입을 수 있도록 관리해준다는 콘셉트로 등장한 의류기기이다. 출시 당시에는 생소하고 크기가 커서 큰 호응을 얻지 못했지만, 최근에는 작고 편리한 신제품을 내놓으면서 대중화 시대를 열어가고 있다. 양복을 주로 입는 회사원에서 싱글족까지 스타일러를 사용하고 있지만 대중적인 스타일러는 정해진 위치에서만 사용해야 한다는 불편함이 있다. 또한 출장이 잦은 직업이나 먼지가 많은 공간에서 일하는 직업의 경우 옷에 주름이나 먼지를 제거하지 못해 구겨진 옷을 입고 다니는 경우가 많다. 그래서 우리는 가정용 스타일러에서 장소에 구애받지 않고 사용할 수 있는 휴대용 스마트 스타일러를 제작하기로 하였다. 예기치 못한 상황에서의 중요한 자리가 있을 때 휴대용 스타일러가 있다면 준비해둔 의류를 상황에 맞춰 관리하여 다닐 수 있을 것이며, 스타일러에 온도와 습도를 보여주는 기능이 있다면 스타일러를 사용하기 전에 스타일러의 상태가 양호한지 판단할 수 있을 것이다.

• 한국의류학회지
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• 제48권1호
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• pp.37-49
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• 2024

This study confirmed the relationship between variables developed by qualitative ground theory through quantitative research. The purpose of the study is to explain the effect of core sales tasks on sales services and the mediating effect of organizational member relationships on sales services. The data were collected through a survey of fashion brand salespeople in Gwangju from September to October 2020 with data from 235 responses analyzed using SPSS 27.0 and AMOS 26.0. The validity of the research model verified the confirmatory factor analysis and the research hypothesis was verified through path analysis and multi-mediated analysis of the structural model. The research results were as follows. First, sales management did not directly affect sales services, and customer management affected sales services. Second, a meaningful causal relationship was shown to exist between organizational member relationships and sales management, but organizational member relationships and customer management did not have a significant relationship. Third, the total and individual indirect effects of headquarters relations, colleague relations, and customer management were all statistically significant.

• 한국의류산업학회지
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• 제9권4호
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• pp.425-430
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• 2007

This study was to present these results as basic data for the effects of Ayurvedic oil and the development of alopecia treatment programs. The results were as follows: 1) After Ayurvedic treatment, the hair density of vertex and occiput were 264.2 hair/$cm^2$ and 299.8 hair/$cm^2$ each. There was the increase of total 29.2% in hair density. 2) The hair growth rates on vertex and occiput after Ayurvedic treatment were 310.8 ${\mu}m$/day and 345.8 ${\mu}m$/day respectively, there was the increase of total 79% in hair growth.

• 한국의류산업학회지
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• 제8권6호
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• pp.672-678
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• 2006

This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

• 복식문화연구
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• 제9권1호
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• pp.100-110
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• 2001

The purpose of this study is to identify Internet usage for the implementation of Quick Response Supply Chain Management across Business-to-Business Electronic Commerce in textile and apparel industry. This paper involves theoretical studies, which developed 3 steps to analyze the relationship of B-to-B EC, SCM, and QR, and provides broader awareness of new trend in the textile and apparel industry. SCM as one of B-to-B EC solutions introduced QR into the textile and apparel industry in 1985, and B-to-B EC is regarded as a means for achievement of QR with the widespread adoption of Internet technologies by businesses over the last four years. Finally, the Internet enables textile and apparel firms to access international networks of suppliers, distributors, and customers, so Internet-based B-to-B EC, SCM, and QR with Internet/EDI and XML/EDI are expected to become a central part in propelling fashion business into new directions.