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Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective  

Choi, Set-Byol (Dept. of Sociology, Ewha Womans University)
Jin, Ki-Nam (Dept. of Health Administration, Yonsei University)
Publication Information
Fashion & Textile Research Journal / v.8, no.6, 2006 , pp. 672-678 More about this Journal
Abstract
This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.
Keywords
luxury goods; counterfeit luxury goods; Goffman; Veblen; image management; conspicuous consumption;
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