• Proceedings of the Korea Society for Industrial Systems Conference
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• 2006.05a
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• pp.172-177
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• 2006

본 논문은 모바일커머스 사이트의 신뢰도에 영향을 미치는 요인들을 거래안전성, 사이트이미지, 검색기능성, 그리고 결제편의성으로 분류하여 관련 연구들을 통해 검증된 요인들을 추출하였다. 그리고 모바일커머스 사이트에서 이용 경험이 있는 고객들을 대상으로 직접 설문조사를 통해 사이트의 신뢰도 형성에 영향을 미치는 요인들을 식별해내고 구매의도에 어떠한 영향을 미치는 지를 분석한 결과를 바탕으로 고객과의 신뢰에 기반한 모바일커머스의 실제적인 활성화에 기여하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.17 no.3
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• pp.121-133
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• 2012

In this paper, we propose a novel data analysis approach that extracts granules suitable for various perspectives by introducing scaling level into formal concept analysis in order to control the level of granularity. Based on our approach, we can extract various granules from the given data set and constructs granular concept hierarchies based on the relations between the granules. Therefore, we can classify the given data with respect to the purpose or the intention of user's viewpoints. And, we developed G-Tool that supports our approach. In order to verify the usefulness of our proposed approach and G-Tool, we have done some experiments for real data set and reported about results of our experiments. From the experiments' results, we can verify our approach with G-Tool can be useful and suitable for classifying the given data with various scaling levels. The traditional formal concept analysis cannot control the level of granularity and can only classify for a particular perspective. However, our proposed approach can classify the given data with respect to user's purpose or intention by combining of diverse scale information and scaling levels.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.548-558
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• 2017

The purpose of this study is to investigate how the types of perceived brand image related to the main concept building brand equity affect 'brand preference' and 'behavioral intentions'. The perceived brand image is set as the brand image type perceived by the consumer from the image pursued by the corporate brand, while in addition to brand preference, behavioral intentions are set as purchase intention and recommendation intention for the result variables. The result shows that the types of perceived brand image were extracted as 'factor 1(challenge spirit)' and factor 2(reliability) and through the cluster analysis 3 groups under each type were identified. Also, a significant difference between the influence of each type of perceived brand image on 'brand preference', 'purchase intention' and 'recommend intention' was indicated. In addition, the differences of perceived brand image types were found to be higher in order of 'challenge spirit type', 'reliability type', 'integrated type'. The empirical implementation of this study lies in the fact that it classifies the concept of brand image not as a broad theoretical model, but as a model directly related to real consumer perception, and that it gives practical suggestion for brand image management related to advertising.

• Journal of Korean Society of Archives and Records Management
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• v.17 no.2
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• pp.129-163
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• 2017

This study investigated the administrative history, from the introduction of the "Standard of Government Function Classification" (BRM) to its development and application. Through the results of the survey, the causes of the problems observed in the current government's functional classification system were revealed. The current survey examined the functional classification scheme of the central government and local governments on the "cultural heritage" policy area (9 major functions, 59 middle functions, 297 small functions, and 1,287 unit tasks). It confirmed the problem of the separation of functions between central and local governments as well as other problems. Among the problems, this study proposed an improvement model through four representative cases such as the "designation of cultural heritage." In order to reorganize the "Standard of Government Function Classification," it is necessary to design a business function with the reproduction of tasks, establish a system for management and operation in order to maintain the consistency of the business function, educate users, and suggest continuous improvement.

• Annual Conference on Human and Language Technology
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• 2016.10a
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• pp.33-38
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• 2016

수사구조는 텍스트의 각 구성 성분이 맺고 있는 관계를 의미하며, 필자의 의도는 논리적인 구조를 통해서 독자에게 더 잘 전달될 수 있다. 따라서 독자의 인지적 효과를 극대화할 수 있도록 수사구조를 고려하여 단락과 문장 구조를 구성하는 것이 필요하다. 그럼에도 불구하고 지금까지 수사구조에 기초한 한국어 분류체계를 만들거나 주석 코퍼스를 설계하려는 시도가 없었다. 본 연구에서는 기존 수사구조 이론을 기반으로, 한국어 보도문 형식에 적합한 30개 유형의 분류체계를 정제하고 최소 담화 단위별로 태깅한 코퍼스를 구축하였다. 또한 구축한 코퍼스를 토대로 중심문장을 비롯한 문장 구조의 특징과 분포 비율, 신문기사의 장르적 특성 등을 살펴봄으로써 텍스트에서 응집성의 실현 양상과 구문상의 특징을 확인하였다. 본 연구는 한국어 담화 구문에 적합한 수사구조 분류체계를 설계하고 이를 이용한 주석 코퍼스를 최초로 구축하였다는 점에서 의의를 갖는다.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.890-901
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• 2008

This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state in the United States. A path model using a correlation matrix with maximum likelihood was estimated using LISREL 8.53. Findings indicated that Internet motivations consisted of four factors: Diversion, Economic, Information, and Social motivations. In addition, online products were classified into three categories based on purchase intentions: Sensory, Cognitive, and Search products. Estimated path model showed that diversion and economic motivations affected impulse buying tendency, whereas economic, information and social motivations influenced planned buying tendency in the online context. Also, the buying tendencies were significantly related to online purchase intentions for the product categories. Purchase intentions for sensory products were more strongly affected by impulse buying tendency, whereas purchase intentions for cognitive and search products were more strongly affected by planned buying tendency. Theoretical and managerial implications were discussed for devising an appropriate e-market strategy for specific product categories.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.165-178
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• 2014

Recently, the social network game (SNG) industry is expanding at a fast pace by the increase in the charged item sales. The objective of the present study is to explore factors influencing user intention to purchase charged items. Based on the literature review, flow has been introduced as an influential factor of the intention to purchase and individual influence, social relationship, and social influence as factors of flow. Enjoyment and self-competence are assumed to be measurement constructs for individual influence, social interaction and self-presentation for social relationship, social norm and perceived critical mass for social influence. Empirical analysis show that enjoyment and self-presentation has significant influence on users' flow while self-competence and social interaction has not. Also social norms and perceived critical mass directly influence intention to purchase items. Theoretical and practical implications are discussed by this results.

• Journal of Distribution Science
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• v.3 no.2
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• pp.29-55
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• 2005

Since discount stores should be operated mostly by the non-human resources regarding the natural characteristics of the business, it is possibly said that their physical environments have been extremely significant. This study attempts to develop the measurement items and construct factors which are especially relevant to the physical environments of the discount stores and examine how the customer satisfaction and intention influence on these construct factors. These provide a useful framework for understanding the problems of measuring and evaluating the physical environments of discount stores. The final factor analysis for each construct factors resulted as four factors, and two categories(amenity and convenience) represented the characteristics of same construct such as the visibility. Then convenience is eliminated, and an attempt was made to add the new variable what is called the visibility. As a result, final construct factors that would be used in this study are made of four items; amenity, accessibility, POP and visibility. This study utilizes the LISREL 8.12 to evaluate the validity of factor structures and measurement model involving the physical environment in discount store. Finally, for the success of the projects, I think that it is necessary to provide comprehensive efforts continuously.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.92-104
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• 2015

Many publishing companies go to storytelling marketing through facebook in these days. Because storytelling marketing through facebook is thought for publishing company as useful marketing method in accordance with the increase of social media user. Thus, this study classified storytelling marketing type by episode, experience, anniversary, information and also analyzed the difference of cognitive reaction, emotional reaction and variables which effect to purchase intention according to each storytelling marketing type. As the results, anniversary type and information type got more positive reaction from responses rather than episode type and experience type with respect to likability, reliability, informativeness, engagement. Also engagement, likability, informativeness are revealed as major variables which effect to purchase intention of each storytelling type. Thus, storytelling marketing of publishing company through facebook need to focus on anniversary type and information type. And it is important to combine naturally the information regarding to book that publishing company want to sell with the fun, pleasure factors that story can give.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.223-236
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• 2014

The paper studies the influencing factors of continuous usage intention for a scenario based cognitive FAQ service regrading on private information protection. The research result finds that three major factors are significantly positive to the continuous usage intention for the service. First, search easiness is an essential factor and it can be improved using sophisticate categorization. Second, Scenario based FAQ service is effective on understanding and solving questioner's situation. Related information is helpful for problem solving. The research shows that the new approach to private information protection area can lead to a more acceptable and reasonable problem solving tool.